Product Manager Scrum Master

SANATH P. ADIGA

******.*****@*****.*** 814-***-****

PROFESSIONAL EXPERIENCE

Dell Technologies, Austin, TX

Senior Advisor, Product Manager 9/21-Present

• Devised strategies, introduced new ecommerce features and trained sales to reduce lead to quote to increase customer adoption & growth, growing professional online services revenue from 4% to 9.1% of $1.7B within a year

• Created dashboards & early warning systems to track sales/customers sales/purchase behavior & increased adoption.

• Developed online service purchase path to sell complex services online through customer research, A/B testing, competitive analysis, pricing, UX and sales feedback.

• Spearheaded cross-functional team & launched two consumer support subscription offers across regions and introduced new online purchase path, improving ARR by 10% Marketing & Analytics Graduate Intern 6/20-7/20 & 5/21-8/21

• Identified high potential 4.5k accounts to target to increase North America Server buyer base using Machine Learning

• Devised targeted marketing engagement strategy to target the identified accounts, increasing buyer conversion by 5%

• Developed and executed integrated marketing plan to promote technical assets, increasing the usage by 19%

• Implemented new digital marketing initiatives and tech demo video creation process, increasing 200+ customer leads Cisco Systems, Bangalore, India 7/11-7/19

Program Manager & Escalation Lead (Network Management Enterprise S/W) 12/16-7/19

• Supervised a team of 3 to address customer escalations for wireless product, leading to 100% customer retention

• Delivered 30% more features and improved team velocity by coaching 5 cross-functional engineering teams on agile and acting as a scrum master.

• Managed six software releases and acted as a POC between engineering & leadership with weekly status updates Product Manager (Hosted Collaboration Solution ) 2/16-12/16

• Managed $ 250M cloud hosted product and devised a GTM strategy (vendor engagement) to grow business by 8%

• Reduced 31% opex cost by outsourcing a management software to a Cisco partner

• Managed 4 scrum teams of 8-10 members each as product owner and drove two major software product releases DevOps Engineer II 5/14-2/16

• Led integration process to develop new product Spark Call(SaaS) resulting $ 1M in revenue within 1st year of its launch

• Designed serviceability data pipeline using ELK stack, Grafana, Redis,etc to analyze 10+ components logs & events, reducing mean time to RCA by 30%

• Created new automation framework using CI/CD in Jenkins, decreasing incoming issues by 26% Software Engineer I 7/11-5/14

• Owned Command-Line Interface of Cisco Unified Call Manager (On-Prem) with revenue of $1B in software licensing

• Guided 10 engineering teams globally from US, UK, and India to introduce new commands in CLI ENTREPRENEURIAL EXPERIENCE

Co-Founder, Crazy Yatra, Bangalore, India: Offering customized travel packages across India 9/13-6/18

• Achieved $70K revenue in first year and organized 50+ trips for 1000+ customers per quarter

• Developed & executed sales strategy via unique referral program, increasing net new customers by 47% over a month. EDUCATION / CERTIFICATIONS

Pragmatic Certified Product Manager & Marketer 7/22 Pragmatic Institute

Master’s Business Analytics 8/21

Penn State Smeal College of Business, University Park, PA GPA 4/4

Master of Business Administration in Marketing 5/21 Penn State Smeal College of Business, University Park, PA GPA 3.89/4, Top 10% - Beta Gamma Sigma Member

Post Graduate Diploma in Communication Skills 12/18 Gandhi Institute of Technology and Management, Visakhapatnam, India Bachelor of Engineering in Computer Science 5/11

National Institute of Engineering, VTU, Mysore, India GPA of 9.4/10, Top 10%

SKILLS

• Programming Languages: Python, Java, Puppet, Ansible, SQL, R

• DB: Redis, RabbitMQ, Elastic, MySQL, Cassandra

• Tools: Jenkins, Tableau, Power BI, Elastic search, Excel, Camtasia, Jira, Rally, figma, Git

• Business: Program Management, Customer Relations, Analytics, Change Management, Requirement Gathering, Agile, Waterfall, Roadmap, Product Vision, Opportunity Sizing, Customer Research, Backlog Management, Product Launch, Release Management

ACHIEVEMENTS

• Earned 4 inspire awards within a year at Dell for leading online transformation efforts

• Earned 17 awards in eight years at Cisco for being an excellent contributor in various projects

• Appointed Product Manager with fewest years of experience at Cisco

• Awarded two Full scholarships for master’s graduate program at Penn State

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