Sales Manager Marketing Consultant
Resume:
AMBER HAYES
SUMMARY
Multi-talented Marketing Consultant/Sales Manager offering over 10 years
of experience in relationship building, account retention and profit channel growth. Self-motivated leader with expertise in expanding network connections, introducing products and enhancing marketing campaigns.
EXPERIENCE
General Manager, 09/2019 - 07/2022
Local Love Broadcasting LLC - Greeley, CO
Sales Executive, 10/2017 - 09/2019
TOWNSQUARE SQUARE MEDIA - Fort Collins, CO
CONTACT
Address: GREELEY, CO 80634
Phone: 970-***-****
Email: **.***********@*****.***
SKILLS
• Negotiated ad space and time slots with various media outlets. Participated in media planning to identify target audiences and crafted effective campaigns.
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Booked and worked job fairs, home shows, and local events for clients which led to increased revenue.
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Maintain professional network of potential clients and business opportunities.
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Boosted monthly sales 25% and exceeded lead conversion and sales goals.
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Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends.
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Mentored and directed employees by conducting one-on-one meetings with salespeople.
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Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals.
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Achieved company growth and brand development through market expansion and sales.
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Recruited, trained and empowered employees to achieve key performance indicators.
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• Conducted strategy sessions with management and sales team. Put together radio scripts for commercials, along with creative proposals and spec spots for each new business client.
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• Used range of media channels to locate fresh business prospects. Promoted program sponsorships at trade shows, local and charity events.
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• Brand marketing
• Digital Marketing Tactics
• Promotional Events
• Microsoft Office
• Power Point
• Teamwork
• Creativity
• Ability to Work Under Pressure
• Ability to multi-task
• Teamwork
• Media buying
• Persuasive negotiations
• Rapport and relationship building
Negotiations expert and strong deal
closer
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• Excellent communication skills
Established track record of
exceptional sales results
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• Cross-cultural sales background
Communication and engagement
techniques
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• Talent development
• Product branding
Marketing Consultant, 07/2015 - 08/2017
Bayou Media Group LLC - West Monroe, LA
Radio Sales Executive, 01/2015 - 11/2015
Lagniappe Broadcasting - Monroe, LA
National Sales Assistant, 04/2012 - 12/2014
Nexstar Broadcasting - West Monroe, LA
Managed client care from first contact through contract signing and follow- up.
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Formed impactful relationships with current customers while initiating cold and warm calls with prospects.
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Established lucrative, long-term relationships with business owners by effectively resolving issues and delivering exemplary service.
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Exceeded revenue projections and growth targets by planning and coordinating digital marketing product sales.
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• Managed national clients with up to 400 different locations. Sourced 50 qualified leads every month and maintained 65% conversion rate.
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Provided marketing, advertising, creative design and business consulting to small and medium sized businesses.
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Prepared and delivered proposals, negotiated contracts, provided all programmatic digital services.
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Formulated and presented marketing strategies and business development recommendations.
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Created menus, posters, business cards, tabletop advertising displays, contest forms and gift certificates.
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Led information-gathering consultation meetings with various clients to determine marketing goals and available budget.
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Participated in community outreach initiatives, including rotary club and food banks to strengthen relationships within the community.
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Put together scripts for commercials, along with creative proposals and spec spots for each new business client.
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• Used range of media channels to locate fresh business prospects. Promoted program sponsorships at trade shows, local and charity events.
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Retained clients and obtained referrals by promptly resolving customer complaints, providing value and promoting quality.
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Sought out growth opportunities to forecast projected business and recognize customer demand.
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Engaged positively with each customer, providing professional and polite support in person, on phone and by email.
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Helped customers find specific products, answered questions and offered product advice.
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Stayed up to date on company products and services to support sales objectives.
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• Prepared AR reports for monthly meetings.
• Territory and account oversight
EDUCATION AND TRAINING
Sales And Marketing Education, 12/2017
The Center For Sales Strategy - Online
The Center for Sales Strategy is a sales performance improvement company. It increases performance with a strategic approach to talent, training, and tactics. Helps improve B2B solutions and sales manager training.
BBA, 2003
Louisiana State University - Baton Rouge, LA
ACTIVITIES AND HONORS
• Scheduled times to air all national commercial spots. Negotiated prices for all commerical time slots with companies such as Ford, Dodge, Honda and At&t.
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Handled all political paperwork and approved commercials before airing.
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Fostered relationships with customers to expand customer base and retain business.
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Managed account-related tasks such as updates, new account set ups and closing out of existing accounts.
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Oversaw office administrative needs, including preparing presentations, coordinating materials and handling correspondence.
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• Member, Small Business Association (2019 - present)
• Rotary International
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