Caleb Holloway
*** **** *****, *********, ** ****1 H: 229-***-**** E: *********@*****.***
Summary
Accomplished sales and marketing professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful leader, searching for a company with results-based opportunities For advancement, Proficient in building teams and motivating personnel to new levels of performance using strategic operational standards. Skills
● Pleasing People mindset
● Marketing campaign management
● Customer Relationship Management (CRM)
● Partnership Marketing
● Marketing Collateral
● Event Planning and Execution
● Competitive and Trend Analysis
● Tactical planning
● Demand Generation Marketing
● Business Development
● Vendor relations
● Competitive analysis
● Reporting sales
● Deadline-driven
● Articulate public speaker
● Microsoft Office Suite
● Direct marketing campaigns
● Brand recognition optimization
● Project management
● SalesForce & Olo proficiency
● Enthusiastic team player
● New customer acquisition
● Skilled multi-tasker
● Quality leadership
Experience
DISTRICT MANAGER 4/2021 to Present
Cricket Wireless Authorized Retailer- Alabama & Mississippi
● Overseeing 8 locations’ teams and results in two states and 6 markets
● Developing training materials to ensure team members fully understand their role
● Estimating to set monthly and weekly goals for each store based on prior sales data
● Managing personnel through coaching on goals and improving store cultures
● Acting as corporate human resources representative: including hiring, onboarding, and ensuring the training of new employees
● Making schedules for 8 stores based on the business and market needs
● Creating and fulfilling Marketing events in 6 markets to ensure brand recognition and community involvement and relevancy
● Fostering cultures of goal-oriented results and award-winning customer service in every store
● Performing store visits with every location weekly in order to discuss goals and coach on KPI standards
● Setting up continuous training sessions with all teams to reinforce prior training and training on new products and features
● Being responsible for all KPIs and goal percentages, including, but not limited to, Protections plans, auto pay features, and Affordable Connectivity Program sign-ups
AREA MANAGER & NEW RESTAURANTS OPENING DIRECTOR 8/2019 to 4/2021 Chipotle – Birmingham, AL Area (Cullman, UAB Campus, Inverness, Riverchase, & Trussville) Training, coaching, and accountability for 5 General Managers’ results in the following areas (not limited to)
● Estimating supply requirements based on historical needs and projected business levels by accounting for special local events or sports games.
● Developing and implementing strategies to enhance team performance, improve processes and increase efficiency.
● Ensuring the peak of high standards with food safety and quality assurance.
● Mentoring front and back of house personnel on company policies, customer service techniques and professional communication.
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● Monitoring business levels and realigned team positions to provide optimal coverage for customer demands.
● Controlling portion sizes and garnishing to maintain optimal cost controls.
● Seeking out and implementing methods to improve service and team performance, boosting business sustainability with continuous enhancements.
● Keeping food storage and preparation equipment in good working order to maximize safety and cost-efficiency of operations.
● Coordinating optimal guest relations from initial contact through final check-out to boost satisfaction and brand loyalty.
● Responsible for human resources i.e. hiring, retaining, and training staff in a new restaurant opening environment AREA SALES MANAGER 8/2018 to 8/2019
Cracker Barrel Old Country Store - Birmingham, AL Area
● Tracked and reviewed website metrics with SalesForce & Olo to monitor and measure marketing campaigns, spot trends and proactively adjust strategies.
● Optimized profitability to meet marketing objectives and drive product line growth from concept through product life cycles.
● Balanced organizational objectives against customer satisfaction and profit demand to create optimal pricing strategies.
● Reduced process lags by managing employees and administering training on best practices to ensure optimal productivity.
● Leveraged industry trends and competitive analyses to improve customer relationship-building.
● Represented clients to internal and external stakeholders, advocating for individual needs and pushing strategic agendas.
● Oversaw the implementation and training of new off-premise and in-store operations.
● Coached results in all qualifying metrics.
GENERAL MANAGER 05/2017 to 8/2018
Cracker Barrel Old Country Store - Opelika, AL
● Maximized food quality by closely monitoring shipments, preparation and food handling by team members.
● Established and enforced standards of personnel performance and service to provide customers with consistent and positive experiences.
● Controlled portion sizes and garnishing to maintain optimal cost controls.
● Sought out and implemented methods to improve service and team performance, boosting business sustainability with continuous enhancements.
● Kept food storage and preparation equipment in good working order to maximize safety and cost-efficiency of operations.
● Coordinated optimal guest relations from initial contact through final check-out to boost satisfaction and brand loyalty. GENERAL MANAGER 10/2014 to 04/2017
Barberitos Southwestern Grille & Cantina - Tifton, GA
● Estimated supply requirements based on historical needs and projected business levels by accounting for special local events or sports games.
● Developed and implemented strategies to enhance team performance, improve processes and increase efficiency.
● Mentored front of house personnel on company policies customer service techniques and professional communication.
● Monitored business levels and realigned team positions to provide optimal coverage for customer demands. MARKETING DIRECTOR 04/2013 to 10/2014
Chick-fil-A - Tifton, GA
● Worked to build the out-of-store sales and community involvement within the city.
● Planned marketing strategies and large events
● Implemented new training on new products and services that were introduced to the restaurant
● Created catering plans for partners
● Marketed for new catering business, while maintaining and heightening client satisfaction levels
● Maximized food quality by closely monitoring shipments, preparation and food handling by team members Education and Training
National Restaurant Association ServSafe
Food Safety Manager Certificate, ServSafe Exam Proctor Certificate, & ServSafe Food Safety Instructor Wilmington University - Virtual Campus Bachelor of Science Business Administration and Management, 2017-18
Charter University - Virtual Campus Bachelor of Science Business Management, 2018-19
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