February, ****

Dear Hiring Manager,

I have recently moved to Texas City where my wife and I built a house. I grew up in the hospitality / food & beverage industry and also bring 30 years experience to your company.

My tenure in the beverage industry has well-prepared me for nearly every position, including product knowledge and customer relations. During my decades at Youngs Market (RNDC), I worked as NW Territory Account Manager taking up additional counties as employees left the company while I maintained my high productivity standards, achieved award-winning sales achievements often over consecutive years, remained a strong competitor, and overcame account issues and problems personably and creatively to achieve company/team/personal and customer account goals.

Because of my work ethic and success, I was frequently asked to speak at company meetings about my process, which I was happy to share. This lead to developing my leadership qualities as being a motivator, a mentor, an educator, one who readily recognizes others, and being a team-player on and off the field in a mentoring capacity. I love working in and contributing to this industry. Brought many brands to the market and have been missing the competition.

Regarding my three years of unemployment, in 2016 I suffered two major accidents which damaged my spine. It has been an arduous return to health, but last year I had a surgery which has been a miracle, and I am already back to playing soccer, golf, and eager to be involved in the community by coaching soccer, and I’m excited to be back in the workforce.

Below find my resume and references list. Please do call any or all of them. I look forward to continuing this conversation with you.

Thank you,

Michael Nelson

360-***-****

Michael Nelson

13030 Oleander Bay Lane, La Marque Texas, 77568 advp45@r.postjobfree.com 360-***-****

Experienced Sales Professional

Highly motivated and energized new sales and business development professional with a proven closing ability. Steller communicator with exceptional negotiation and problem resolution skills. Passionately involved in the retail beverage industry. Inquisitive mind that is constantly in a state of learning and staying up to date on current market trends, competition and the latest and greatest products being introduced in a dynamic fast paced ever changing industry. Develop rapport and build trust quickly with clients. Perform well under pressure and multi-task efficiently. Team player that excels individually within a fast-paced, challenging ever changing industry. Charismatic with a great positive attitude.

Work Experience

Manager, Liquor Department

Safeway 1528, North Bend, WA and Spokane WA

August 2018-2020

Manage wine, beer, and spirits; develop relationships with vendors and coordinates displays; maintain back room inventory; create standing orders with customers; develop brand growth within Safeway Own Brands and external brands; resulted in 16% growth over store growth. I provide many facets of expertise of store functionality as I bring 30 years of experience to this position.

Northwest Territory Account Manager

Youngs Market Company, Kent, WA

March 1994-February 2016

●Account manager and new business development representative specializing in the sales of wholesale beer, wine and spirits. Showcased a portfolio of more than one hundred products within a territory consisting of major retailers focusing on sales of both on and off premise beverage sales which generated over $1.0 million annually. Successful at presenting the entire suite of company products for both On and Off Premise accounts for product placement, location along with themed displays promotional materials and on premise promotions for all categories.

● Responsible for over 45+ accounts across a four county territory (Snohomish, Whatcom, Skagit, and Island) in Northwestern Washington State.

●Responsible for selling, designing and fabricating mass beverage displays to promote brand awareness and drive sales results and educating buyers and customers. Creative up-sell service offerings to increase account distribution/sales.

●Extensive knowledge of customer's business operations and ability to coordinate multiple and diverse custom options for selling the company's products.

●Efficient at building loyalty and long-term relationships with customers, while consistently reaching sales initiatives and targets.

●Grew brand awareness effectively through increased market penetration and new market development. Continued education included courses in sake, extensive Ste.Michelle and Constellation product training programs, as well as continuously staying fresh in the latest sales techniques.

●Responsible for product knowledge, availability, sampling, pricing, and request for proposals (RFP’s).

●Leveraged metrics and track data for goal-setting, profit calculation, and understanding of marketplace fluctuations and trends.

●Effectively multi-tasked and balanced customer needs with company demands.

●Responsible for selling in monthly promotions and ads for specific brands to achieve monthly sales goals.

●Consistently achieved annual sales objectives and increased overall customer satisfaction. Credited for salvaging accounts that were languishing.

●Divisional leader in attainment of goals, increase in revenue and new product distribution.

●Achieved consistent growth within territory exceeding projected goals on a year over year basis.

●Leveraged technology tools to order as well as maintain up-to-date, accurate territory and account records.

●Trained, mentored and developed new hires into the organization.

Education

Western Washington University, 1994 BA Degree Graphic Design, Minors in Business and Art History

Skills

Microsoft Office Suite (including Outlook, Excel, Word and Powerpoint), Adobe, Vermont Information Processing (VIP) suite of software

Awards

Awarded Sales Representative of the Quarter, Sales Representative of the Year, and Best of the Northwest numerous times during my tenure with company.

References

Tom Hilton - DM - G Radon & Sons, Columbia and Young's Market. 360-***-****.

Kirk Johnson- Co worker, G Radon & Sons, Columbia and DM Young's Market ( RNDC). - 360- 319-4815.

Marc Kirkpatrick- Teammate, Family Friend, Owner of Encompass Engineering, 425-***-****.

Bill Caldwell- business competitor, co-worker, Area Manager Young's Market (RNDC), 360-***-****.

Sharon Robertson- Beverage Manager/ Buyer- 360-***-****.

Terrasa Langston- Beverage Manager/ Buyer- 360-***-****.

Dave Escalante- RNDC Area Sales Mgr. -425-***-****.

Eddie Black- VP K&L Distributing, VP Young's Market, Amazon Buyer, 425-***-****.

Contact this candidate