Creative Director Art

Senior Art Director/Broadcast Producer who undertakes complex assignments, meets tight deadlines and

delivers superior performance in executing and designing campaigns from broadcast TV, Radio, on-line video content to all forms of print vehicles. Applies strong sense of design and operates with a seamless sense of urgency and thrives in a fast-paced setting. Fluent in Spanish. Core Competencies include:

MAC Creative Suites (latest), Photoshop, Illustrator, InDesign, Project Management, Budget Preparation, Market Analysis, Strategic Thought Leadership, Client Relations, Planning and Trafficking. EXPERIENCE

Brand To The Bone

Creative Director - 2017-Present

Creative Civilization - San Antonio, TX

V.P. Executive Creative Producer 2000-2017

Responsible for the development and execution of creative concepts for all Agency’s clients. In addition, lead on the development of integrated multi-media campaigns that include, production, broadcast, print, collateral and digital executions in both Spanish and English.

Client roster: San Antonio Spurs, University Health System, VIA Metropolitan Transit, HEB, Cancer Centers Of America, Robert B. Green Hospital, FBD Frozen Beverage Dispensers, Kaiser Family Foundation, San Antonio Economic Development Foundation, San Antonio Housing Authority (SAHA), COSA, City of Converse, Texas, CPS Energy, Other responsibilities include; new business development, brand planning for the general and Latino markets and non- traditional communications. Key contributor to all identity including mission, positioning and philosophy. Guerra Peña Y Asociados- Laredo, TX

President & Owner/Account Services 1993-2000

Owner and operator of a full service Latin and general market advertising agency. Launched integrated marketing and advertising campaigns in the U.S. and Mexico.

• Developed, produced and created the advertising campaign for the (Laredo Entertainment Center Arena) a 10,000 seat Multi-use arena through the sue of broadcast, print and direct marketing mediums.

• Developed the branding campaign for Mall Del Norte‘s grand opening. Created radio and television,newspaper, outdoor and direct mail in the U.S. and Mexico.

• Lead the creative process for a $10 million research fiber optic development project, Customer Choice & Control for Central & Southwest Corporation a one of the Largest parent electric utilities company in Texas. Sosa Bromley & Aguilar- San Antonio, TX

Associate Creative Director 1990-1993

Lead creative on the development of one of Anheuser-Busch most successful campaigns in the country ‘‘Bud Light Be A Star“ began in Texas cities such as Dallas-Ft Worth, Houston, Austin and San Antonio in the Summer of 1991 thus growing the following year to the California’s ‘‘What I Like about You‘‘ market including the cities of Los Angels, San Francisco, Sacramento, and Fresno. Other highlights include the Hispanic Texas regional and national advertising for Bud Light. ‘‘Que Movida“. The effective advertising creative approach for Bud Light Hispanic and general in the early 90’s to 93’s propelled the brand to gain tremendous market share in Texas and all over the U.S. Joseph Guerra 210-***-**** San Antonio, Texas 78258 *******@*****.*** Education

Columbia College, Columbia MO

BFA Bachelor of Fine Art, Advertising/Photography

Language/Culture

English/Spanish

American Adverting Federation Awards & Recognitions: Gold Award – Kaiser Family Foundation 3:30 TV Regional Texas Spanish Gold Award – SAHA San Antonio Housing Authority San Antonio, Texas Logo Design Gold Award – Capital Campaign Fund Raiser San Antonio, Texas 1:30 TV Gold Award – Capital Campaign Fund Raiser San Antonio, Texas :30 TV Art Direction Gold Award – University Health System Outdoor Art Direction Living Proof Gold Award – University Health System Outdoor Production Child Safety 1-:30 TV Gold Award – University Health System Outdoor Best of Show Campaign TV, Print, and Outdoor Broadcast Reel https://vimeo.com/149651319

Joseph Guerra 210-***-**** San Antonio, Texas 78258 *******@*****.***

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