STACY L. HURWITZ
*** ***** *********, ***** ****, FL 32757 *****.*******@*****.*** 720-***-****
https://www.linkedin.com/in/stacy-hurwitz-pawson-211b85101 Executive Profile
I am driven to manage and establish strategic, mutually beneficial partnerships and relationships with users, vendors, service providers and clients. I offer outstanding presentation, communication and cross-cultural team management skills. I possess high-energy, results-oriented leadership with an entrepreneurial attitude. I am an innovative executive and marketing professional experienced in high-volume, multi-unit, retail and business operations. Skilled in marketing, talent recruiting, asset protection, financial management and customer relations. Accomplished executive with demonstrated ability to deliver mission-critical results. Qualifications / Skills
~ Marketing professional
~ Small business development
~ Project management
~ Leadership/communication skills
~ Product development
~ Business operations organization
~ Client account management
~ Human resources
~ Negotiations expert
~ Employee relations
~ Self-motivated
Executive Work History
4//2022 – 1/2023, Business Development Director / MEDEK Health Systems, Mount Dora, FL
• Onboarding and training of all RPM (Remote Patient Monitoring) patients.
• Complete all designated tasks with presentations and sales representations using the nationwide CRM programs.
• Coordinate all Advertising, Promotional and Collateral materials for the company.
• Maintaining all productivity levels with new patients added monthly, exceeding the expectations annually.
- Supervisor: Aaron Cowen 321-***-****
1/2021 – 4/2022, Sales and Marketing Director / LSLA, Crane’s View Lodge (Allegro Senior Living), Clermont, FL
• Direct all Marketing and Sales efforts for a community with 132 Assisted Living apartments and Memory Support apartments.
• Complete all tasks for outreach, all client relations, all tour and prequalification’s, all sales reports and building census through tours and community events. (Department is budgeted for a 3-person team. I was working solo for the past 10 months.)
• Coordinate all Advertising, Promotional and Collateral materials for the community.
• Responsible for growing census with community rental costs at 43% above industry standard, maintaining a census increase 3 times the required expectations.
• Designed a market strategy to fit the community’s demographics.
• Create and Produce Marketing events to promote the community both inside and outside the community.
• Create all reporting and census documentation for all dynamics of the Sales Department.
• Received designations for being the top Sales Director in the Company of 23 communities in 4 states.
• Exceeded all Sales on a monthly basis averaging 8-10 move-in monthly, consistently during my tenure.
- Supervisor: Tracy Segeretti (No longer w/ the company -Sold to an alternate management company) 2019 – Current, Owner / Operator, WiArt Studio, Mount Dora, FL 3/2019 – 1/2021 - Primary Care Giver (In-home Hospice Family Member) 2/2018 – 3/2019, Sales and Marketing Director, Grand Villa Senior Living, Altamonte Springs, FL
• Direct all Marketing and Sales efforts for a community with 105 Assisted Living apartments and 46 Memory Support apartments.
• Manage Team of Sales Associates (Outreach Coordinator & Inside Sales Associate).
• Coordinate all Advertising, Promotional and Collateral materials for the community.
• Responsible for growing census with community rental costs at 30% above industry standards.
• Designed a market strategy to fit the community’s demographics.
• Create and Produce Marketing events to promote the community both inside and outside the community.
• Create all reporting and census documentation for all dynamics of the Sales Department.
- Supervisor: Tammy Black
2/2016 – 12/2017, Executive Director, Bonaventure Senior Living, Denver, CO (Colorado Springs, Castle Rock, Thornton Locations)
-Start-Up Community
• Build and grow the census of multiple communities in Colorado, specializing in Independent, Assisted Living and Memory Care through the sales and marketing process.
• Create, design and implement marketing strategies to build census and attract new prospective seniors to the communities.
• Partner with Medical Industry Professionals: Hospitals, Doctors and Rehabilitation Facilities Train, mentor and direct community sales managers in building greater census within their communities.
• Prepare for pre-opening of a new community to hire, train and build the Sales and Marketing team.
- Supervisor: Rose (No longer with the company)
1/2013 – 2/2016, Sales and Marketing Director / Executive, Rosemark at Mayfair Park, Denver, CO
-Start-up Community
• Direct all Marketing and Sales efforts for a community with 57 Assisted Living apartments and 31 Memory Support apartments.
• Manage Team of Sales Associates (Outreach Coordinator & Inside Sales Associate).
• Coordinate all Advertising, Promotional and Collateral materials for the community.
• Designed and maintained a branding campaign for start-up.
• Responsible for growing census from start-up to 50% in six months with community rental costs at 30% above industry standards.
• Designed a market strategy for reconstruction of customized units to fit the community’s demographics.
• Create and Produce Marketing events to promote the community both inside and outside the community.
• Create all reporting and census documentation for all dynamics of the Sales Department.
- Supervisor: Sara Wright 303-***-****
- Co-Worker: Mike Nelson 708-***-****
Real Estate Work Experience
2009-2015, Realtor, Western Hills Realty, Burley, ID
• Commercial and Residential land acquisitions, Planning and Zoning development, Urban Renewal expertise, title and loan experience, business development.
2006-2009, Owner / Realtor, Curtis-Hirsch Realty, Burley, ID 2000-2006, Realtor
• Commercial and Residential land acquisitions, Planning and Zoning development, Urban Renewal expertise, title and loan experience, business development. State of Idaho Business owner, Marketing expertise, Employee supervision, Property management, Accounts receivable/payable, Corporate scheduling and development. Accreditation / Licensing
State of Colorado Assisted Living Facility Administrator License State of Idaho Assisted Living Facility Administrator License Idaho Real Estate Commission - Accredited Licensee, Real Estate License Business Owner, State of Idaho
State of Florida Real Estate Commission – Accredited License, Real Estate