Development Consultant Policy Analyst

MICHAEL (MICK) RIDDIOUGH

Indian Trail, SC ***** 336-***-**** ****@*****************.***

FRANCHISE DEVELOPMENT CONSULTANT

Provide invaluable consultative services to grow franchise companies through a proven sales process, innovative lead generation, and effective support. Full Cycle Franchise Sales Strategic Marketing In-depth Training CAREER HIGHLIGHTS

President’s Cup Recipient

Record of helping over 30 franchise companies grow to their desired size and profitability. Continuously drive growth with 1-800-JunkPro, having awarded 10 franchises thus far. Directed Beef Jerky Outlet’s franchise growth rate of 1,567% over 3.5 years and adding 625% more operating units than they had prior to hiring The Riddiough Group. Sold 20 units at $1.4 million in one year for Doctors Express, prior to new ownership. Grew units by 280% and regional franchises by over 26% as VP for Decorating Den Interiors, bringing them to international recognition.

Authored 10,000-word Franchise Marketing Handbook as a valuable educational resource for Health Source Chiropractic franchise company’s leadership to grow operations. Conducted study that caused U.S. Congress to add pneumococcal and influenza vaccines to Medicare’s benefit package. Results published in New England Journal of Medicine. SUMMARY

Award-winning Franchise Development Consultant with a strong record of driving growth and achieving results for franchisor clients through instrumental advisory, innovative marketing plans, effective sales teams, and outsourced sales services. Possess unique experience across professional careers, including healthcare and producing marketing strategies for pharmaceutical companies and as a well-respected professional in the U.S. franchise industry, reflecting knowledge and abilities contributing to business success. PROFESSIONAL EXPERIENCE

PRESIDENT & OWNER, THE RIDDIOUGH GROUP 2012–PRESENT DIRECTOR, FRANCHISE DEVELOPMENT, 1-800-JUNKPRO (2018–CURRENT) Major junk removal service with 11 franchise territories across eight states, offering two franchise models that allow owners in both small and larger markets to make valuable investments. Achievements:

Sold one unit in first 60 days and have awarded eight franchises to date utilizing successful multi-step sales process and effective consultative services.

Work directly with CEO and Founder to develop 7-step franchise education and qualification process that improves candidacy match and success rate.

o Process consists of introductory phone call, webinar, franchise application, company’s FDD review, Discovery Day, and individualized chats with each existing franchise owner. Promotional Marketing Structure & Support Targeted Lead Generation Customized Franchise Sales Process

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Created and implemented email candidate nurturing campaign with outside lead generation company and Discovery Day Program.

Assist approved candidates to secure financing for their awarded franchise through SBA loans, 401K rollovers, unsecured loans, and other options.

OUTSOURCED FRANCHISE DEVELOPMENT, BIG WHISKEYS (2018–2019) Emerging food franchise currently with 13 locations in four states and several upcoming. Achievements:

Worked in-depth with company leadership to implement multi-step sales process and create effective lead generation program.

OUTSOURCED FRANCHISE DEVELOPMENT, KOLACHE FACTORY (2017–2018) Recognized as one of the country’s Top 5 Drive-thru’s by the Food Network and top 50 food service bakeries by Modern Baking Magazine, now with 26 company-owned and 30 franchise stores. Achievements:

Designed sales process and lead generation program from scratch.

Brought in 13 candidates to company’s Discovery Day. OUTSOURCED FRANCHISE DEVELOPMENT, BEEF JERKY OUTLET (2013–2017) Made in the U.S.A. and locally owned beef jerky company ranked as Top Franchise in Entrepreneur’s 40th Annual Franchise 500 for outstanding unit growth, financial strength and stability, and brand power. Achievements:

Awarded 2015 President's Cup for exemplary franchise sales leadership that allowed for the award of 220 franchises.

o Grew company from 12 units that were 50% company-owned to 220 franchised units awarded, with 100 being opened in three years.

Managed sales process for 2,900 leads, reaching approximately 700 of the inquiries and disclosing 300 candidates.

o Created 60 franchisees that collectively purchased 200 units, resulting in the sale of one out of every five disclosed candidates.

Identified target candidate and partnered with well-known PR firm to develop effective marketing programs that attracted ideal applicants.

Built franchise awarding process involving a lead nurturing program, system of exclusive locations, and effective matching between candidate, objectives, and offerings of the franchise.

Drove advantageous interviews with company officers through creative Discovery Day program.

Increased morale and camaraderie among franchisees and company leaders by executing an annual conference early in development.

OUTSOURCED FRANCHISE DEVELOPMENT, HEALTHSOURCE CHIROPRACTIC FRANCHISE (2013–2014) Chiropractic franchise holding a 99% patient satisfaction rate with 157 locations to date. Achievements:

Invested extensive time and effort to formulate marketing and sales program that would improve overall structure and development.

Composed a 10,000 word “Franchise Marketing Handbook” to assist leadership improve structural issues. OUTSOURCED FRANCHISE DEVELOPMENT, DOCTORS EXPRESS (2012–2013) Walk-in medical clinic founded in 2005 and maintaining a current 100 units. Achievements:

Sold 20 units at a total all-in cost of $1.4 million, reflecting success until new owners wanted to slow down rapid growth.

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Cultivated relationships and connections with marketing firms such as 919 Marketing. PRIOR FRANCHISE EXPERIENCE:

SENIOR VP, WORLDWIDE FRANCHISE SALES, MAX MUSCLE SPORTS NUTRITION, 2007–2009 Helped bring company to 150 units, in addition to 12+ regional franchises. CO-OWNER, CO-DIRECTOR, KRA FRANCHISING, LLC, 2004–2007 Put together 15 clients and 15 independent sales personnel consistently for three years and generated $10 million in franchise fees.

BROKER, FRANCHISE BUYER, LLC, 2001–2003

Recognized as top sales professional for two years prior to parent company being sold and dissolved. INDEPENDENT CONSULTANT, 1999–2001

Worked with Service Brands International, selling all brands, including Molly Maid, 1-800-Dry Clean, and Mr. Handyman. Helped company, computerMOM, grow by up to 40 units. PRESIDENT, DECORATING DEN INTERIORS, 1986–1999

Owned and built regional franchise to 33 franchises in 18 months, selling for four times initial investment. Senior VP for Worldwide Development and built company from ~ 500 units and 16 regional franchises to 1,400 units and 60 regional franchises, four master franchises in Canada and four international master licenses (The UK, Spain, Japan, and Australia). Resumed ownership and rebuilt two regional franchises to 35 units. Returned in 2009 at Chairman’s request and instituted master license program that generated $1 million in revenue. PRIOR HEALTHCARE EXPERIENCE:

President, Riddiough & Associates, A Health Care Consulting Business Consultant, Syntex Corporation, An International Pharmaceutical Company Director, Policy Analysis, Pharma, Washington, DC

Senior Policy Analyst, Office of Technology Assessment, U.S. Congress Congressional Fellow, Office of Technology Assessment U.S. Congress Visiting Professor, University of Sydney School of Pharmacy, Sydney, Australia Assistant Clinical Professor, University of California, School of Pharmacy, San Francisco, CA EDUCATION

Master’s in Public Health, University of California, Berkeley, California Doctor of Pharmacy, University of California, San Francisco, California Associate of Arts, Bakersfield Community College, Bakersfield, California

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