Director Marketing

A Technically Minded Sales & Marketing Professional

SUMMARY

A dynamic communicator driven to exceed goals and expectations. Experienced service-oriented professional with strong leadership and relationship-building skills. A coach, mentor, and leader who operates equally well in teams and/or independently. MARKETING APPS ERP / OFFICE PROCESS DIGITAL

HubSpot (CRM) JDEdwards (ERP) &

Impact Business Development Web Hosting

SalesForce GoldMine (CRM) Sales / Account Mngt eCommerce Pardot SharePoint Organic Marketing SSL Certificate Mngt SEMrush (SEO) MS Office / Google

Suite Amazon Direct / FBA Shopping Cart / CC

DataBox (Analytics) Google Work Suite EDI / MAP APIs OTHER SKILL HIGHLIGHTS

14+ HubSpot Certifications 18+ Pardot and Salesforce Certifications Certified Trainer and Fitness Coach WORK EXPERIENCE

Digital Marketing Manager – Boardroom Insiders / Altrata – Fort Mill, SC 5/2021 - Present

Managed and developed corporate CRM. Worked with Core Leadership to provide and manage marketing-to-sales pipeline reports. Created and published inbound and outbound campaigns, emails, and newsletters to generate leads. Implemented Intercom (chatbot) for lead generation. Led HubSpot transition projects for Altrata and worked cross-functionally to set up multiple Salesforce and Pardot campaigns.

• Launched and managed HubSpot as a CRM, Website, and ERP.

• Contributions doubled sales pipeline via HubSpot inbound and outbound campaigns.

• Implemented multiple 3rd party API integrations with HubSpot.

• Owned custom reports and dashboards for the sales and marketing leadership.

• Drove organic traffic via targeted SEO, BLOG, Pillar pages, and automated workflows.

• Managed Google Tag Manager, Google Analytics, Google Search Console, and User Journeys.

Nick Lacaria Charlotte, NC 704-***-**** **********@**.*** Web Sales Coordinator – Europa Sports, LLC – Charlotte, NC 2/2009 - 5/2021

Oversaw all day-to-day operations for the web fulfillment business and managed Amazon business (direct and FBA). Managed vendor Minimum Advertised Pricing (MAP) agreements. Led customer support for web and data programs/services. Supported data entry teams for CRM and ERP systems including procurement. Aligned development to support the corporate brand.

• Company’s top AM of DataFeed sales and support

• Coordinated developers’ including campaigns for various customers’ websites & portals

• Managed a book of business of 60+ clients,

• Managed onboarding, scaling, and digital integrations. Account Manager – Europa Sports, LLC – Los Angeles, CA 2/2001 – 2/2009

Managed top retailer accounts. Maintained vendor relationships for 275+ brands. Managed competitive analysis, oversaw all international sales in three different markets, and mentored new account managers. Managed all customer relationships, contracts, negotiations, and services.

• Responsible for opening Europa’s second distribution facility in California.

• Helped scale 3+ retailers to double-digit growth each year.

• Managed a $2+mm book of business across 350 accounts; For $3m in revenue.

• Grew client base by 60%; Achieved 115% of monthly sales quota; Closed with 85% success rate.

Rescue Swimmer – US Navy

7/1995 – 10/1999

Deployed. Trainer and instructor. Developed and led various training programs.

• Managed communications equipment; including inventory and maintenance.

• Custodian of classified documents; (TSSC)

• Responsible for military equipment inventory and logistics.

• Duty armorer; TM3- Services underwater demolitions; VBSS Team member.

• Phase 2 Rescue Swimmer Instructor.

• Forward deployed; Trained in tactical and technical guidance. EDUCATION

• International Business 7/2007 Strayer University, NC

• Rescue Swimmer School 6/1997 Jacksonville, FL

• Torpedo Man “A” School Rating 2/1996 Great Lakes, IL (*Awarded “First in Class”)

• Naval Basic Seamanship 10/1995 Great Lakes, IL (*Graduated top 1% in Class)

REFERENCES

Available upon request.

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