Marketing Manager Strategist

A.Elizabeth James PROVEN DIGITAL MARKETING STRATEGIST

Alexandria, VA 22304 301-***-**** *********@*****.*** LinkedIn https://www.linkedin.com/in/a-elizabeth-james-17526105/

Professional Summary

Results-oriented and self-driven Digital Marketing Strategist with a proven track record of extraordinary achievements in developing and implementing new digital marketing plans and strategies, conducting market research, and coordinating new employees. Creative Marketing professional with great communication skills and strong attention to detail. Experienced leader offering well-developed time management skills and important ability to work independently or in a team.

Technology Summary & Key Skills

Systems: Windows 7/8/10, Mac OS X, iOS, DNS & DHCP, Networks, Physical & Logical Security, Network Standards & Protocols, IPS/IDS Intrusion Prevention System & Intrusion Detection System

Hardware: RAM, Hard Drives, Motherboard, Network Interface Cards, & Processors

Software: Microsoft Firewalls, Identify types of Malware, SharePoint, Scripting with Visual Basic, Classless IP Addressing, HubSpot, SalesForce, MailChimp, Trello, Monday.com, Adobe Creative Suite, Microsoft Office

Implement wireless networks, & various topologies.

Install & configure computer hardware, software, systems, networks, printers & scanners.

Virus & malware mitigation & cleaning infested computers.

Expertise in MS PowerPoint and MS Excel, including MS Project, Google Analytics, SharePoint, Jira, and Adobe Analytics.

Education

MyComputerCareer Information Technology Security Administration January 2022

Bowie State University Master of Arts in Human Resources Development June 2020

Morgan State University Bachelor of Arts in Public Relations, Advertising, and Media Sales December 2017

Certifications: Project Management Certification (5/2020) ScrumMaster Certification (12/2021) Google Cloud - Actively Pursuing

Employment Experience

Brand Manager at XOA Lifestyle Pentagon City, VA 07/2020 - Present

Raise awareness of the brand while collaborating with team members to optimize marketing

automation and lead-nurturing processes through email, content, events, and social channels

Propel marketing department4 and team by developing and executing marketing campaigns,

including content creation, new product launches, social media, upsell, cross sell, and sales

enablement

Magnify and offering analytical insights to develop and plan creative marketing campaigns that

Increase brand awareness

Create necessary forms and published them into digital documents that amplify and increased

efficiency by 20%

Successfully establish community engagement through content marketing, which resulted to a

quick growth with a 35% engagement rate

Provided product management expertise, advising marketing manager and corporate management

on brand positioning, marketplace research and consumer research

Developed a short- and long-term business plan for the brand that addressed product holes, new

markets, distribution strategy and profit estimates

Initiated new sales coverage strategy with the support of sales management that added $2M+ of

new distribution business within a year

Worked closely with global managers to ensure brand was effectively penetrating international markets

Product Marketing Manager at Prime Communications Washington, DC 03/2017 - 04/2020

Maximized current marketing campaigns for weaknesses and developing solutions within budget

constraints.

Boosted execution of marketing plans to reach target audience through identified channels of

social media and tracked paid ad campaigns.

Increase reviewing current marketing campaigns for weaknesses & developing solutions within

budget

Managed various revenue share deals and other partner sites that yielded over $100,000 in

commissions

Executed and managed annual marketing exchanges and partnering companies

Maintained the budget for the local and national sales department as it related to consumer

events and ongoing consumer and business-to-business marketing.

Collaborated with the legal, sales, tech, PR, social media and editorial teams on a day-to-day

basis.

Handled grassroots marketing for Prime Communications by reaching out to various parent

groups to promote the site to their members

Account Based Marketing Manager at Enterprise Holdings Lanham, MD 03/2014 - 01/2017

Developed and executed seasonal marketing campaigns, increased revenue year over year

Collaborated with resort marketing teams to optimize online messaging targeting specific

demographics

Managed the development of campaign-specific websites from requirement inception to launch

Developed the Cyber Monday Sale page that resulted in record-breaking revenue for Vail Q1

Managed content daily and implement SEO best practices for 9 websites to build brand authority

online

Designed, copyedit, and disseminate e-mails for 15 audiences targeting members, healthcare

providers, and prospects

Coordinated advertising, design, & promotion strategy for an event reaching 59K users in 12 days

Helped achieve 13.7M digital impressions in 11 weeks prior to and during Enterprises

Honors & Achievements

Recognized as Prince George’s County Public Television’s Media Maven July 2020

Dean’s List at Bowie State University August 2018 - May 2020

Dean’s List at Morgan State University August 2015 - December 2017

Member of the Collegiate 100 Women Organization August 2013 – December 2017

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