Marketing Professional
Resume:
CARROLL
MARKETING PROFESSIONAL
Full Adobe Suite Skills
Email Marketing
(klayvio, Pardot, & Mailchimp)
Semrush
Web Design
WordPress, Shopify, and Squarespace
Lead Generation
eCommerce
SalesForce
Lucky Orange
Canva
Event Management
BRAND MANAGER - JAN. 2018 - PRESENT
CALLPASS – Clearwater, Florida
Marketing Intern > Marketing Assiciate > Brand Manager
• Developed brand strategy for leading SaS Telematics IoT brands, consisting of multiple products and new pricing model launches.
• Work directly with the CEO to generate marketing plans and initiatives to increase sales, brand awareness, and execute all marketing functions.
• Responsible for generating $160,797 in revenue for eCommerce sales alone since 01/22 (60% recurring).
• Developed a customer learning center housed on the company website where customers acquired access through automated onboarding emails I set up.
• Managing and directing a team of Interns on a daily basis
• Coordinated Trade Shows Appearances - Booth Manning, Material Logistics, lead generation, out reach, and more.
• Acquired a minimum 75 Organic Leads Generated Each Quarter.
• Cultivated 20 pages ranking within the top 10 in search results.
• Designed concepts of company websites & software platforms
• Facilitated targeted email camaigns to a segmented database of 60k+ contacts.
• Orchestrate relationships with key channel partners & external agencies.
BACHELOR OF BUSINESS ADMINISTRATION - 2017-2020
NORTH CAROLINA STATE UNIVERSITY - RALEIGH, NORTH CAROLINA
• Marketing Concentration
• Parks, Recreation, and Tourism Management Minor
• Poole College of Management Scholarship recipient.
• American Marketing Association Member – NC State Chapter.
• Multiyear Dean’s List recipient.
• Education Abroad United Kingdom & Germany
o A Cross-national and cultural experience comparing and contrasting the Sport Facility Management and Event Programing. Studied Business Administration 2016-2017
LENOIR RHYNE UNIVERSITY - HICKORY, NORTH CAROLINA
• Completed 3 Semesters prior to transferring to NC State
• Member of the Men’s Soccer Team
• Named to the South Atlantic
Conference Commissioner's
Honor Roll.
Ambitious and experienced Marketing
Manager & NC State graduate with over
5 years of experience managing
marketing projects from conception to
completion. Fortunate to hold a wide
array of skills utilizing digital marketing
platforms to drive overall company
operations and revenue forward.
Passionate about elevating brand
awareness and product performance to
their fullest potential. With extensive
experience managing marketing and
product development for multiple SaS
offerings, I am confident my skills and
hands-on experiences can help your
company thrive.
PROFILE EXPERIENCE
PATTERSON Greater Tampa Bay, FL advmqv@r.postjobfree.com EDUCATION
SKILLS
linkedin.com/in/pattersoncarroll
Google Analytics Certification
Klayvio SMS Strategey Certificate
Athlete Marketing Essenitals: NIL Cert.
CERTIFICATIONS
Sprout Social Platform
Micosoft Word, Excel, Ppt. Certifications
On-Page & Off-Page SEO Skills
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