Matt Pennetti advm7v@r.postjobfree.com Ashleighroad.com 571-***-****

BFA in Computer Art: Savannah College of Art & Design Diverse design experience across in-house, contract, and agency environments, I bring a unique blend of creativity and empathy to my approach. My relentless exploration of creative possibilities and focus on understanding the needs of my audience have resulted in successful design strategies for a range of clients, including entertainment, retail, e-commerce, non-profit, and medical organizations. My exceptional leadership and communication skills have enabled me to build strong relationships with clients, colleagues, and executives at all levels. I translate complex solutions into meaningful and impactful design that resonates with my audience.

● Expertise in branding, digital & print design, creative strategy, client presentations, concept development, video production, motion graphics, communication design, and illustration. Continuous improvement of photography skills.

● Expert in all Adobe products, Google suite, Microsoft suite, Bic pens

● Associate member of the Illinois Craft Brewers Guild, Eagle Scout, and member of the KISS Army

● I enjoy dogs, craft beer, and making practical or impractical things in my garage Groupon Creative Strategist - Communications

● Served as the cornerstone of creative support for executives, media relations, investors, and communications, guaranteeing the uniformity and coherence of the corporate identity.

● Strengthened employee comprehension of Groupon's strategy and financials by implementing a cohesive visual library of icons, illustrations, and infographics. This standardized approach was utilized by directors and executives during presentations of strategic initiatives and quarterly earnings, resulting in a clearer and more impactful understanding.

● Leveraged visual consistency and innovative content to increase employee engagement by 60%. This was achieved through a combination of eye-catching visual treatments, engaging email communications, and the infusion of creativity into traditionally formal executive updates

● Collaborated with all departments to develop a robust content strategy for the Groupon intranet, resulting in a 40% increase in usage and solidifying its status as the go-to source for internal communications and resources.

● Spearheaded a comprehensive internal culture initiative, collaborating with the diversity, equity, and inclusion team to establish 6 business resource groups for employees.

● Partnered with employee branding and HR to establish Groupon's recruiting identity. This effort led to a substantial surge in applicants, as evidenced by the increased attendance at recruiting events, webinars, and employee speaking engagements.

Jellyvision Art Director - ALEX Virtual Benefits Counselor

● Established brand identity, guidelines, and marketing for Jellyvision’s HR product, ALEX

● Guaranteed the timely delivery of all projects by closely collaborating with project managers to effectively scope projects, allocate resources, and manage time. This resulted in delivering 100% of tasks from my team on time.

● Increased production from engineering and design by building a library of UI elements, guides, and standard processes for collaboration

● Served as the creative backbone for the engineering department, delivering user flows, pixel-perfect product mockups, and expertly translating them into SCSS for production. Trained the design team in industry-standard practices, enabling them to consistently deliver high-quality content for review and production.

● Improved employee understanding of the product, process, and their role within the organization, as proven by a positive shift in employee pulse survey results. Accomplished by providing management with presentation support, facilitating weekly stand-ups, and engaging in regular stakeholder meetings with each team.

● By utilizing customer insights from the user research team, I was able to drive improvements to the ALEX product, resulting in reduced customer churn and an increase in new client acquisitions. Groupon Associate Art Director - Display Marketing

● Crafted a compelling strategy for Groupon's display advertising across national and international markets, driving conversion through data-driven A/B testing of digital campaigns. This resulted in an improvement in ad performance, with an average click rate of 6-10%.

● Established an internship program in the design department, fostering the growth and development of recently graduated designers. Out of the 5 interns I personally hired and mentored, 3 were recruited as full-time members of the visual and product design teams, demonstrating the program's effectiveness in identifying top talent.

● Led the creative direction and production for Groupon consumer events that had an attendance ranging from 500 to 5,000 people. By tracking conversion with coupon codes, Groupon experienced a 12-25% purchase rate among event attendees, demonstrating a successful and impactful engagement..

Manifest Digital Motion Graphics

● Crafted an engaging online video experience for Lego’s board games product line, utilizing a blend of motion graphics, video, and animation to increase digital interaction and reinforce product recognition. This approach effectively served as a touchpoint to drive in-store purchases and online engagement.

● Built motion graphics for digital campaigns and cutting-edge mobile apps promoting upcoming 20th Century Fox films, igniting excitement and building buzz prior to their theatrical release.

● Unleashed the wild imaginations of kids everywhere by animating beloved licensed characters like Elmo and Scooby Doo, turning them into dynamic stars of interactive videos. These playful animations added extra fun, flair, and engagement to accompanying children's books, making the stories even more exciting.

Ashleigh Road Owner - Freelance Creative Business

● Fueled by my passion for the creative world,, I founded a side business that provides me with a platform to unleash my imagination, apply my design knowledge, and challenge myself to create innovative solutions for a diverse range of clients.

● From family-owned craft breweries to publicly traded companies, I bring my expertise and creative vision to help businesses of all sizes achieve their goals.

● I masterfully navigate the intricacies of time management, seamlessly juggling multiple client projects while meeting deadlines. I have a relentless drive to exceed expectations which results in consistently delivering exceptional results to my clients.

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