** ******** *****, *******, ******* M*N *H* Canada 416-***-**** advlp2@r.postjobfree.com

FATEMEH MOROVATI

Professional Summary

Smart, strategic professional with commerce intuition, skilled team player with a strong background in agile environments with 10+ years of experience. Proficient in interpersonal communication, planning, coordinating, leadership, analytical thinking, and decision-making. Quick learner with excellent knowledge to work with Salesforce, Workday, Visio, Tableau, SQL, Python, Microsoft Excel, Google Sheets, and Product analytic platforms such as Google Analytics. Project management tools such as Asana. Marketing Automation software like Marketo. Social Media Management software like Sprout Social. Content Management Systems (CMS) like WordPress, and Joomla. Graphic Design software like Illustrator, and Canva. Customer feedback software like User Testing.

Professional Experience

o Marketing Manager & HR Consultant 09/2021 to present. Civic Staffing Solution –Toronto, Ontario, CANADA

Conducted market research to identify trends, consumer preferences, and growth opportunities.

Worked with Content Management Systems (CMS) like Salesforce, WordPress, and Joomla.

Used Social Media Management software like Sprout Social and Buffer.

Developed and implemented marketing strategies to meet business goals.

Worked with Analytics and Reporting software like Google Analytics, and Tableau; Also worked with some Graphic Design software like Illustrator, and Canva.

Managed the company's brand image and reputation.

Overseeing the production of promotional materials, such as brochures, advertisements, and email campaigns.

Collaborated with other departments, such as product development and sales, to ensure that marketing efforts aligned with overall business strategies.

Managed and mentored the marketing team, including setting goals and providing guidance and feedback.

Analyzed data to evaluate the effectiveness of marketing campaigns and make informed decisions about future efforts.

Stayed up to date with industry trends and new marketing techniques to maintain a competitive edge.

Negotiated and managed marketing budgets and ensured that resources are used effectively.

Built and maintained relationships with stakeholders, including customers, suppliers, and partners.

Tracked and analyzed key performance metrics to assess the effectiveness of CRM strategies and make recommendations for improvement.

o Marketing Strategy Analyst 04/2020 to 03/2021

BMW Group –Munich, GERMANY

Analyzed the results of marketing campaigns to identify areas of improvement and make recommendations for future efforts.

Developed and maintained market segmentation, targeting, and positioning strategies.

Worked with Graphic Design software like Adobe Illustrator, and Canva.

Collaborated with cross-functional teams, such as product development, sales, and finance, to ensure that marketing strategies aligned with overall business goals.

Assessed the effectiveness of marketing mix elements, such as product, price, promotion, and distribution, and made recommendations for improvement.

Provided support to the marketing team in the development and implementation of marketing plans and initiatives.

Monitored industry trends and competitor activities to stay informed and make recommendations for staying ahead of the competition.

Forecasted future market trends and projected the potential impact of marketing initiatives on the business.

Developed and maintained dashboards and reporting systems to monitor marketing performance and support decision-making.

Communicated the results of marketing analysis and made presentations to senior management and stakeholders.

o Marketing Strategy Analyst 01/2018 to 03/2020

Glovo – Turin, ITALY

Worked with Customer Feedback software like User Testing, and Data-Analytics software like Tableau.

Analyzed the results of marketing campaigns to identify areas of improvement and make recommendations for future efforts.

Monitored industry trends and competitor activities to stay informed and make recommendations for staying ahead of the competition.

Developed and maintained dashboards and reporting systems to monitor marketing performance and support decision-making.

Communicated the results of marketing analysis and made presentations to senior management and stakeholders.

o Market Research Analyst & Human Resources Assistant 07/2014 to 08/2017 Iran Telecommunication Research Centre (ITRC) - Tehran, IRAN

Worked with Human Resources Information Systems (HRIS) like Workday; also using some Design software like Visio.

Advised on HR policies and procedures to help the organization develop and implement effective HR policies and procedures that align with local labor laws and regulations.

Assisted with identifying and attracting top talent to the organization through various recruitment and selection methods.

Provided advice and support to employees and managers on issues such as performance management, workplace conflicts, and disciplinary procedures.

Worked with managers and employees to design and deliver training programs aimed at improving workforce skills and competencies.

Ensured that the organization complies with relevant labor laws and regulations, such as minimum wage laws, anti-discrimination laws, and health and safety regulations.

Advised on compensation and benefits packages, including salary structures, employee benefits, and performance-related pay.

Helped the organization develop and implement strategies to improve employee engagement and satisfaction.

Assisted the organization in developing and implementing plans to manage succession and ensure that key positions are filled with qualified candidates.

Helped the organization develop and implement DEI (Diversity, Equity, and Inclusion) programs that promote diversity and create a more inclusive workplace culture. o Scientific Researcher 02/2014 - 06/2014

Iran Telecommunication Research Centre (ITRC) - Tehran, IRAN

Responded in a reasonable and timely manner in matters relating to the scope of work under their remit.

Interpreting research specifications and developing a work plan that satisfies requirements.

Determine areas of research to increase knowledge in a particular field.

Identify sources of funding, prepare research proposals, and submit funding applications.

Plan and perform experiments and surveys.

Collect, record, and analyze data.

o CRM and Negotiation Expert 01/2010 to 01/2014

Industrial Management Organization –Tehran, IRAN

Designed and implemented strategies to improve the organization's interactions with customers and clients, with the goal of building and maintaining strong, long-term relationships.

Used customer data to understand customer behavior and preferences, and to identify opportunities for improving customer engagement and satisfaction.

Maintained and updated customer databases to ensure that customer data is accurate, complete, and secure.

Worked to improve the customer experience by addressing customer needs and concerns, and by developing and implementing programs that enhance customer engagement and satisfaction.

Tracked and analyzed key performance metrics to assess the effectiveness of CRM strategies and make recommendations for improvement.

Worked with Customer Feedback software like User Testing, worked with Microsoft Excel: Used for financial modeling, data analysis, and presentation of financial data.

Researched and prepared for negotiations, including gathering information on the other party's objectives, needs, and constraints.

Worked to build strong relationships with our negotiating counterparts, creating an environment of trust and cooperation that is more conducive to successful negotiation.

Developed effective negotiation strategies that balance the organization's objectives with the needs and interests of our other party.

Facilitated negotiations, guided the discussion, clarified positions, and helped the parties reach mutually acceptable agreements.

Negotiated and closed deals that were in the best interests of our organization, ensured that agreements are legally binding, and adhere to industry standards and regulations.

Skilled in resolving conflicts and handling difficult situations, helped to maintain positive relationships, and avoided disputes.

Education

Global Business Management: Postgraduate December 2022 Humber College - Toronto, Ontario, CANADA

Principal subjects/occupational skills covered (2 years - 4 Semesters) Engineering and Management: MSC Degree March 2020

Polytechnic of Turin - Turin, Piedmont, ITALY

Principal subjects/occupational skills covered Engineering and Management (2.5 years - 5 Semesters) MBA Strategic: MSC Degree June 2015

Tehran University - Tehran, Tehran, IRAN

Thesis: Using Data Envelopment Analysis Program to analyze and calculate the efficiency of each part of organizations and give them the optimum situation. (4 years - 8 Semesters) Industrial Management: BSC Degree January 2010

Tehran university - Tehran, Tehran, IRAN

Principal subjects/occupational skills covered Industrial Management (3.5 years - 7 Semesters) Interests

Professional Cross-fit athlete,

Professional Soccer Player,

Rock Climbing, Mount Climbing, Hiking,

Writing,

Dancing,

Travelling.

Languages

Persian: Native Italian: Intermediate

English: Professional Turkish: Intermediate

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