dhwanishah DHWANI SHAH advlh7@r.postjobfree.com

New York +1-585-***-****

EDUCATION

Simon Business School, University of Rochester New York, USA Master of Science in Marketing Analytics (A STEM-Certified Program) Jul ‘22 - Dec ‘23 Relevant Courses: Analytics Design and Applications, Economics and Marketing Strategy, Pricing Policies, Digital Marketing Strategy University of Mumbai, (MKS College) Mumbai, India

Master of Commerce, Business Management and Marketing - GPA: 9.31/10 Graduated Aug ‘22 Relevant Courses: Research Methodology for Business, E-Commerce, Advertising and Sales Management University of Mumbai, (MKS College) Mumbai, India

Bachelor of Commerce - GPA: 8.72/10 Graduated Aug ‘20 Relevant courses: Financial Accounting, Business Law, Business Mathematics and Statistics, Human Resource Management SKILLS

• Languages: MATLAB, R, Python

• Application Software: Tableau, Excel, Adobe Photoshop, Premier Pro, Tally ERP, Final Cut Pro, iMovie, SQL

• Soft Skills: Creative, Innovative, Synergistic, Proficient learner CERTIFICATIONS

• Digital Marketing Certification

• Search Engine Optimization Certification

• Influencer Marketing Certification

EXPERIENCE

Vasai One Realty: Sales and Marketing Associate Sep ‘20 - May ‘22

• Designed innovative marketing strategies, increasing response rate & event attendance by 60%, generating new leads resulting in new sales

• Coordinated with client facing teams to study market scope and identify sales territory, contributing to considerable changes in revenue

• Established a cost-to-reach optimization, gathering information of target client database increasing retention & reducing costs by 20%

• Ran optimizations on R and data visualization with tableau scaling customer base in a few months via social media marketing direct marketing and online and offline campaigns.

R.K. Dave & Co: Assistant Accountant Nov ‘18 - Feb ‘19

• Managed team of 5 to perform financial and internal audits of business clients; reviewed and presented audit review findings to clients and executive team members

• Collaborated with over 10 clients in e-filing of income tax returns and financial statements; evaluated payable tax amount, ensured compliance and developed algorithms for speedy data entry

• Examined financial data of small businesses, analyzing provisions on tax expenses with other auditors; filed annual income tax return statements ensuring 100% compliance with tax regulations.

PROJECTS

Worked with Social Media channels to implement Product Marketing Campaigns for Cosmetic brands

• In Part with being a Freelance Makeup Artist, worked on Marketing campaigns for consumer beauty products

• Ran analysis for consumer engagement patterns, identifying induvial needs on Tableau

• Developed consumer marketing insights & digital marketing strategies for brands including MAC, Smashbox, Too Faced, Estee Lauder Analysis of Effectiveness of eBay’s Advertising on search engines including Google, Bing, Yahoo

• Categorized users by their designated market area and randomly assigned them to the treatment or control groups

• Implemented a regression model that compared the revenue of the treatment and control group in pre-treatment period and treatment period

• Evaluated models’ performance on treatment period data to determine the effectiveness of eBay’s advertisements

• Obtained the resulting coefficient estimates that imply the presence of adopted digitally innovative advertising increases the revenue by 8%. Performed analysis to evaluate attributes that constitute success of advertisements for Facebook

• Used multiple regression models with interaction terms and estimated conditional treatment effects in targeted decision-making problems

• Applied unsupervised machine learning methods to explore business problems

• Performed k-means clustering modelling and interpret and apply results to problem situation Worked with Geological data for Cobblestone learning centers regarding their new marketing strategies

• Analysed raw dataset to perform statistical and modelling frameworks for student achievement and student/program outcomes

• Performed data wrangling and data transformation tasks for competitive analysis

• Applied statistical techniques to data issues such as sampling, missing data imputation and class imbalance to understand program effectiveness in center-based vs. online delivery modality.

ACTIVITES

• Business consultant at Simon Vision Consulting

• Simon Marketing Association, University of Rochester

• Volunteered for Lions served youth' program under Leo Club, Vasai, India

• Volunteered for First Sight' program for Lions club, Vasai, India

• Contextual Advertising Certification

• Enterprise Design Thinking Co-creator