MOHAMAD CHADI YAGHI

Dubai, UAE

advl2j@r.postjobfree.com / +971**-*******

CAREER OBJECTIVE

Dynamic Lebanese candidate, with almost 20 years of solid UAE experience looking for a new position, which will allow me to implement the knowledge and skills that I have developed throughout the course of my education and professional experience. CORE SKILLS

Media

Media Planning

Sales

Marketing

Marketing Strategy

Experience in Food &

Beverage sector

(FMG)

Online Advertising

Online Advertising

20 years UAE

Experience

Planning Advertising

Campaigns

PROFESSIONAL COMPETENCIES

13 years experience in Media Field

Developed expertise in Media Planning, Digital Media and Marketing, Online Advertising, Marketing Strategy, Media Strategy for the GCC portfolio.

Manage, maintain and understand the advertiser needs; planning and booking Media space according to client’s requirements.

Create, monitor and manage all published content (images, video and written).

Create a content calendar and develop engaging digital content across all channels

Respond timely and accurately to client’s queries to insure best quality of service.

7 years experience in Sales Sector

Handling Dubai area accounts, sales, collection, controlling.

Adjusting content of sales presentations by studying the type of sales outlet or trade factor.

Monitoring competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.

Responsible of the sales team and customer service

Focuses sales efforts by studying existing and potential volume of dealers.

Submits orders by referring to price lists and product type.

Extended experience in the food industry, promoting new products to the various clients and promoted the knowledge of the owners through advertising campaigns that I have worked, designed and launched on their behalf.

Handling various classes of clients from Carrefour, Co-Operatives to groceries in North Emirates.

PERSONAL COMPETENCIES

20 years’ experience in UAE

Strong communication skills.

Customer and client oriented.

Motivated and fast learner.

Proactive and enjoy creative work.

Carrying out tasks and responsibilities in a timely manner. Languages: Fluent in Arabic, French and English

Computer Literacy: Expert in Microsoft Word, Excel, Power Point and NEOSYS Interests: Music, travel, technology and sport

CAREER HISTORY

1. Big Balloon – October – November 2022

Sales Manager

Handling the Marketing and Advertising – in charge of the Media Agencies and the major clients’ channels.

2. ADLINE MEDIA 2005 – June 2020

SENIOR MEDIA EXECUTIVE 2012 – June 2020

In charge of the GCC media markets, including UAE, Qatar, KSA, Oman, Bahrain, Kuwait as well as Egypt Panorama and Mehwar TV.

Develop an extensive range of mutually beneficial partnerships with major media companies in the region ensuring maximum exposure for the clients and an efficient and effective media buying opportunity.

Create media and pricing strategies.

Develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible.

Design, create and manage promotions and Social ad campaigns.

Analyze campaigns and data and plans for revising social media, content marketing, and social advertising campaigns.

3. MARKET SPECIALIST 2005 – 2012

Develop a social media strategy and set goals to increase contents awareness and increase engagement.

Develop relevant content topics to reach the company's target customers.

Manage the social media marketing strategies, through to creation, implementation and reporting.

Driven by a deep understanding of the market, in order to sustain long-term relationships, fostering further transparency in the marketplace and creating a value for advertisers, advertising agencies and media owners alike.

Plan, co – ordinate and cover media space for all media types and an extensive range of vehicles including press, print, radio, outdoor, television and online.

Manage and maintain client relationships.

Manage payments and follow up on unallocated settlement.

Ensure that correspondence, documents are retained on file in accordance with internal procedures.

4. LACNOR 2004 – 2005

BUSINESS DEVELOPMENT MANAGER

Handling Dubai area accounts, sales, collection, controlling.

Adjusting content of sales presentations by studying the type of sales outlet or trade factor.

Monitoring competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.

Analyzing changes in products, service, and policy by evaluating results and competitive developments.

Resolving customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.

Conducting sales efforts by studying existing and potential volume of dealers.

Submitting orders by referring to price lists and product literature. 5. FEDERAL FOOD COMPANY 2002 – 2004

SALES EXECUTIVE AND SUPERVISOR

In charge of the business of the major big food retails such as Carrefour, Spinney’s, and Emirates Co-Operative.

Responsible of the sales team and customer service

Focuses sales efforts by studying existing and potential volume of dealers.

Submits offers by referring to price lists and product literature. 6. Lebanese International Fruits Company - LIFCO 1999 – 2002 SALES SUPERVISOR

In charge of the Northern Emirates Markets and the whole sales Departments and salesmen in Dubai.

Solicit and maintain relationship with the sponsors, buyers and promoters along with the prospective of the new clients and potential clients.

Planning strategy to achieve the target and action to achieve focus growth in the market.

Maintain and develop good relationship with the consumers and clients.

Planning and developing the sales chain.

Plan and conduct direct marketing activities and sale.

Develop and make presentations of company products and services to current and potential clients.

Negotiate with clients.

ACADEMIC QUALIFICATIONS

Technical High School Institute – Lebanon

1992-1996

Bachelor of Manufacturing Electrical and Mechanics - Technical Diploma

Motran School - Lebanon

1989-1992

Lebanese Baccalaureate – Part Two

Saint Coeur – Lebanon

1977-1989

TRAININGS & CERTIFICATES

Courses of Sales Supervision – 2004 LACNOR Company, Dubai

Diploma in Computer Software – 2003

Training course in Marketing Skills

Training Course in Public Relations Influence in market development

CDC College – Lebanon

Course of Sales Representative with Brain Power – 2000 REFERENCES AVAILABLE UPON REQUEST

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