Social Media Marketing Assistant

JANELLE ANNE JONES – MARKETING MANAGEMENT (EXECUTIVE)

Atlanta, GA 770-***-**** advk17@r.postjobfree.com https://www.linkedin.com/in/jonesjanelle/ SUMMARY

Visionary and results-driven professional with over ten years of experience managing small and micro businesses (SMB) through strategic direction, digital marketing, and consultative solutions delivery positioned for a long-term full-time position. Strong passion for innovation and a significant ability to lead promotional campaigns, uncover new partnerships, and bolster brand awareness. Well-versed in skyrocketing revenue, market share, account management, and conversion rates by developing long-and short-term marketing strategies. Proven skills in managing high-net-worth vital accounts, building strategic alliances and leading high-performing cross-cultural teams. Passionate about weekend skill-developing entrepreneurship hobbies. EDUCATION

Master of Science Digital Marketing – Full Sail University – Winter Park, FL Bachelor of Science Sociology –Georgia State University – Atlanta, GA Associate of Science Marketing –Atlanta Technical College – Atlanta, GA PROFESSIONAL EXPERIENCE

Campaign Manager- Liz Johnson for Us running for Congress, Remote 08/2022 – 11/2022 Key Accomplishment

● Campaign manager for Liz Johnson, House of Representatives candidate for Georgia District 12, included: Overseeing all campaign aspects, including day-to-day operations, hiring, and staff management.

● Coordinated and oversaw the implementation of fundraising operations.

● Assisted Liz Johnson with raising money using networking and fundraising techniques.

● Created and implemented a complete marketing strategy and campaign with an open email rate of 38%.

● Organized a 24-county tour with four regions to highlight five political candidates with over 5000 attendees.

● Ongoing coordination with the candidate to ensure that project deliverable were received on time. Assistant Product Marketing Manager–AbleOffice Admin, Remote 09/2020 – 08/2022 Key Accomplishment

● Resolved customer questions and challenges by crafting compelling value-driven messaging and content, demonstrating market advancements, and utilizing technology.

● Increased the company’s overall profits by 15% through customer engagement in social media, rewarding customer loyalty, and encouraging referrals while collaborating with stakeholders, development, marketing, and sales teams

● Developed and supported market demand through product lifecycle by building ongoing target marketing social media, influence, and public relations campaigns.

● Came up with marketing strategies that focused on authenticity and the impact of the product on clients’ daily lives while analyzing industry trends, competitor capabilities, and customer requirements in the market segment by conducting in-depth research.

Virtual Marketing Assistant– Equivity– Remote 10/2020 – 04/2021 Key Accomplishments

● Achieved targeted goals by developing go-to-market strategies for product releases and marketing campaigns.

● Utilized creativity while editing videos and podcasts for publishing and managing marketing projects.

● Comprehended and documented vital business and technical benefits for buyers while creating SOPs. Consultant–Infusion Enterprises – Atlanta, GA 01/2013 – Present Key Accomplishments

● Enhanced client exposure by 200% and increased gross sales by over 1000% in 10 months by creating and strategizing product marketing campaign content using direct audience messaging for clients such as OWN, TLC, and WSBTV.

● Recognized for having a retention rate of 89% by successful onboarding and managing relations with key client accounts.

● Drove a 150% increase in followers on various social media platforms and generated $45K in sales with positioning techniques by improving branding and social media influence while mapping advertising campaigns based on extensive market analysis.

● Planned, marketed, and chaired 11 summits with an average attendance of 2,500 members while collaborating with the sales and marketing team across departments.

● Created and implemented a social media calendar to raise social media marketing by 12K followers in six months via Instagram.

Legislative Aide, State Representative – Ronnie Mabra – Atlanta, GA 02/2011 –12/ 2014 Key Accomplishments

● Leveraged superior leadership traits while supervising 3-5 interns and part-time staff members. Opted by higher management for maintaining and delegating entire communication among state-elected senators and senator’s constituents, lobbyists, media, and municipalities.

● Performed duties as a liaison between state agencies and constituents while achieving complete constituents’ satisfaction by professionally and promptly resolving their complaints.

● Developed related memoranda for senators and responses for constituents while documenting ongoing communications with legislative membership, lobbyists, and constituents.

● Strengthened relationships with clients by planning and organizing ten district-level events and 14 outreach events involving representatives with municipal and state leaders, which led to the successful creation of CRM for 4K+ contacts. Technical Proficiencies/ Certifications

Word Press • Mail Chimp • WIX • Active Campaigns • G Suites • Google Analytics Certified • Asana • Square space • Click Funnels • Help Scout • Email Marketing and Automation • Adobe Creative Cloud • HubSpot • Google Project Management

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