(H) 502-***-**** advk0p@r.postjobfree.com (C) 502-***-****

CAREER: BACKGROUND AND KEY AREAS OF FOCUS

Editor/writer/consultant:

● More than 20 years of solid copywriting and editing experience

● Proven ability to deliver persuasive messages and explain difficult concepts in clear language

● Extensive background in developing marketing and communication plans and strategies

● Solid experience in developing promotions and events

● Proven ability to communicate with/effectively engage both internal and external audiences

● Ability to write to sixth and fourth-grade reading levels when necessary

Expertise in:

● Developing marketing and communications strategies, messages, and results-oriented collaterals

● Creating outstanding copy for print, web, and other media – to sell, engage, and drive change

● Building relationships with stakeholders, subject matter experts, and associates

● Developing blogs and articles for internal websites

● Matching messages to specific communications and cultures

● Writing and executing research studies (qualitative and quantitative)

PROFESSIONAL EXPERIENCE

Humana Inc., Louisville, KY 2002 -- 2020

Fortune 100 health benefits company selling group and individual insurance and related products. Held the following positions during 17+ years of service:

● Senior Professional, Provider Communications, Strategic Communications. Handled editing/proofing for a variety of physician-focused materials while guiding the materials through a formal software-based review process. (2019-2020)

● Communications Consultant for behavioral health, Humana Military. Part of a two-person team responsible for developing educational and benefit materials for military personnel. (Low-level military clearance to handles RFPs.) (2017-2019)

● Sales Messaging and Launch Communications Consultant, Group Sales division. Solely responsible for developing and implementing internal communications and communication plans. Also handled editing and posting all intranet blogs. (2015-2017)

● Marketing Copywriting Manager (promoted from Clinical Communications Consultant) for the Hive (in-house copy and graphic team) in Humana’s Marketing department. Managed team of three writers and handled editing and copywriting duties. (2013-2015)

● Communications/RPF copywriter. Senior Copywriter/Communications Editor/Technical Proposal Writer (promoted from Creative Developer). Responsible for a variety of employer and member communications and marketing materials in several departments. Developed RFP responses to

market clinical programs to employers. Also crafted/edited marketing communication materials for Clinical Client Services. (2002-2012)

Summary of responsibilities/accomplishments:

● Wrote and edited narratives for Humana Military and commercial RFPs (proposals)

● Served as manager/copy editor for Humana Marketing brand copywriting team

● Developed strategy and materials for health literacy initiatives

● Received four STAR awards for exceptional performance and going beyond job scope

Ursuline Society and Academy of Education, Louisville, KY 1996-2002

Religious congregation based in Louisville, KY. Director of Public Relations and Communications. Responsible for all communications and public relations for congregation, including media, press releases, monthly newsletters, annual reports, and yearly Ursuline Campus Art Fair:

● Commissioned and supervised construction of congregation’s first website

● Increased congregation’s media exposure by 50 percent

● Supervised associate in charge of yearly art fair

Acordia of Louisville, Louisville, KY 1994-1996

Brokerage/sales subsidiary of Blue Cross/Blue Shield of Kentucky. Communications Consultant/Corporate Editor/Internal Communications Manager. Developed all internal and external communications for sales, marketing, operations, and human resources:

● Designed new process for communications review to ensure accuracy

● Created online newsletter for all associates to build morale and raise awareness of company’s vision

● Handled all communications for CEO to increase his profile and sales opportunities

● Crafted all executives’ speeches for annual meetings

ADDITIONAL MARKETING/COMMUNICATIONS EXPERIENCE

Marketing and communications positions with various organizations with increasing responsibility and supervisory experience:

● Created and delivered marketing training programs for account executives

● Designed marketing plans and store promotions for a major fast-food chain

● Developed a wide variety of sales and marketing materials

EDUCATION/PROFESSIONAL DEVELOPMENT

● Bachelor of Science in Commerce, University of Louisville, magna cum laude, high honors in Marketing

● Landmarks of Excellence Award (PRSA and IABC) for employer healthcare reform guide

● Received LEAN (Six Sigma-related process) certification (October 2019)

AFFILIATIONS/MEMBERSHIPS/COMMUNITY ASSISTANCE

● Life member of PSE (business fraternity) and past alumni advisor to local chapter

● Current secretary (and past president) of Hite Avenue Gardens Condo Association Board

● Volunteer activities with:

oSt. Vincent de Paul Society/Louisville

oAmerican Red Cross/Louisville

oKentucky Humane Society

oAlley Cat Advocates

oSt. John Center for Homeless Men

oMilitary Assistance: Wreaths Across American and care packages to troops overseas

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