SAUL I. ESTREICHER

Bridgeport, CT ***. ***.**** • adviz9@r.postjobfree.com • http://www.linkedin.com/in/saulestreicher

Marketing Change Consultant: Product Champion: Brand and Market Share Growth, Continuous Quality Improvement; Cross-Functional Team Leader; Data, Consumer Insights, and Price/Value Driven.

Career Accomplishments

Instilled customer focus and was a key player in doubling sales to $227 million in three years at Bridgeport Machines.

Initiated & led cross-functional quality teams to introduce new and improved product lines at 4 biennial IMTS trade shows at McCormick Place

Repositioned national consumer branded product, increasing revenues 30% to $30 million with a value-added quality team program at Continental Group: Advertising, Merchandising, Competitive Analysis.

Realized 25% revenue growth through innovative medical marketing in highly competitive weight loss and eating disorders market at The Victoria Blank Clinic.

Facilitated community Study Circle dialogue groups on race relations for the Bridge Building Initiative of the Council of Churches of Greater Bridgeport.

Ran ten years of consumer and industrial market research using primary and secondary research including qualitative and quantitative techniques.

Planned and performed eight years of consumer market research from both supplier and client-side and presented client findings and recommendations.

Forecasted industry trends with economic data for Strength, Weakness, Opportunity, Threat (SWOT) analyses.

Tracked retail audit syndicated data --IRI, Nielsen, NPD -- for competitive market share, promotion, and pricing recommendations.

PROFESSIONAL EXPERIENCE

Marketing Consultant, Bridgeport, CT 1999 to Present

Market research, strategic planning, and communications firm specializing in consumer, technology, and industrial clients:

Valley United Way: Secured targeted DNB lists for 5 town territory, developed first corporate pitch deck, updated sponsor and partner logos for advertising, and initiated the vision statement search for this nonprofit.

H&R Block: Executed national marketing strategy on local pricing, customer service and promotions as Office Manager and Tax Preparer, tax seasons 2005-2018. Achieved bonus level sales.

Philips Domestic Appliances: Shaving brand market analysis on NPD and Walmart retail audit and consumer data for trending and presenting business insights.

J. Brown/LMC: Tracked fulfillment and segmented consumer database for Kraft Foods co-marketing with Coca-Cola and K-Mart promotion. Developed a proposal for additional client business.

New England Consulting Group: Analyzed P&L advertising and promotion scenarios for Boston Beer's strategic review. Used professional trade focus group and Tracked Nielsen data for client insights. Recommended strategies for packaged goods clients.

Pitney Bowes: Supported HR SAP implementation launch by enlisting divisional operations to change from different systems.

Business Communications Co. and FIND/SVP: Researched and authored 4 consumer product industry surveys on salted and healthy snacks, prepared children’s foods and nonalcoholic beverage products.

Bridgeport Machines, Inc., Bridgeport, CT 1991 to 1999

Marketing Manager

Directed marketing strategies for $227 million manufacturer of manual and computer-controlled metalworking machine tools and software. Recruited and managed a staff of 5, a budget of $2 million. Initiated and led projects in market research, online promotion, public relations, advertising, brochures, direct mail, trade shows, video, and technical documentation. Chief ad agency and lead fulfillment house liaison. Ran lead management program and tracked 6000 leads per year for advertising ROI.

Instilled customer focus and was a key player in doubling sales to $227 million in three years.

Increased revenue opportunity by orchestrating successful machining center and software line launch at international trade show. Led cross-functional team on technical documentation to successfully introduce new & improved product line.

Managed creation, upkeep, and upgrade of website to high visual, user-friendly standards.

Saved $240,000 annually: cut print ad insertion rates and advertising budget and implemented electronic publishing.

SAUL I. ESTREICHER Page 2

Previous Experience

The Victoria Blank Clinic, Fairfield, CT, Business Manager

Medical weight control and eating disorder clinic. Promoted protein sparing - modified fasting programs. Realized 25% revenue growth with innovative promotions in highly competitive market.

Continental Group, Inc. - Consumer Products Division, Stamford, CT, Marketing Manager

Repositioned Bondware line of disposable paper goods from commodity brand to value-added business. Initiated and led cross-functional team & Increased revenue 30% to $30 million, gaining 2 market share points (to 10%).

EDUCATION

MBA, Marketing, University of Connecticut, 2000

Master CIW Designer (Certified Internet Webmaster), 2002

MA, Psychology, New School for Social Research

BA, Psychology, Case Western Reserve University

SOFTWARE

MS Word, Excel, PowerPoint, Outlook, Access, Project, FrontPage, Lotus Notes, HTML, Dreamweaver, Quark, Photoshop

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