G R E G C U R R A N

S e n i o r S t r a t e g i s t, W r i t e r & M a n a g e r

203-***-**** advisu@r.postjobfree.com gregorycurran.com P R O F I L E

Marketing and communications leader synergizes strategic, conceptual, managerial, interpersonal, and organizational expertise to energize brands, acquire and develop customers, and generate measurable value. Strong partnership with clients and colleagues catalyzes record-braking integrated plans and campaigns for established and emerging companies, including: Microsoft, Time Inc., Jaguar, Web.com, Shire, USPS, Prudential, Splender.com, IBM, Lightspeed, Acadia, Citibank, Best Buy, MetLife, Dupont, UBS, Vestrata, Abbot, and BCG Digital Ventures. S K I L L S

E X P E R I E N C E

PRINCIPAL

Curran Creative 2012 - Present

Providing strategic counsel and creative services to agencies and corporate marketing groups. Specialize in financial services, technology, and healthcare brands.

Achievements

• Vestrata: Handpicked by CMO of startup to develop creative strategy and create content to introduce new platform for servicing high net-worth investors. Wrote copy for website that enabled firm to raise $4 million in funding.

• Deloitte Digital: Conducted exhaustive audit and devised content strategy for new app to aid recovering cancer patients. Analyzed focus group learnings to create brand voice and key messages.

• Hacker Agency: Spearheaded overhaul of Bing Ads customer web experience, mining data to discover tactics that reversed steep decline in open and click-through rates

• Prudential: Devised and sold-in integrated selling strategies and campaigns to investment division. Concepted print, mobile, and digital messages in support of brand awareness advertising.

• R2C Group: Generated strategic and creative vision behind Web.com positioning. Leveraged positioning to concept and produce direct response TV and radio commercials.

• Lightspeed: Revamped content strategy and brand voice of B2B website for educational technology maker

• Unit 7: Studied research and patient interviews to develop breakthrough patient education program for Vyvanse

• O2KL: Sourced by agency principal to create content promoting UBS credit card for high net-worth clients. Developed value propositions, channel mix, and communications for MetLife new product tests.

• UBS: Researched and wrote web, email, and print content for wealth management clients and advisors VICE PRESIDENT, CREATIVE DIRECTOR

Merkle 2010 - 2012

Tasked with overhauling an underperforming creative department and infusing innovation into management team of $32 million financial services business unit. Confronted systemic deficiencies in workflow process, budgeting and scheduling, internal communication, technology, recruiting, digital capabilities, training, and client perception. Achievements

• Led cross-disciplinary team that implemented enhancements to process, internal communication, and business strategy. Produced improvements that enabled business unit to achieve 26.7% annual growth.

• Directed and inspired creative group to elevate quality and effectiveness of work. Improvements earned praise and

• Led cross-disciplinary team that implemented enhancements to process, internal communication, and business

•Big Ideas

•Content Strategy

•Customer Insights

•Writing & Art Direction

•UX Copywriting

•Process Optimization

•Brand & Performance Marketing

•Problem Solving & Decision Making

•Coaching & Mentoring

•Targeting & Positioning

•Teamwork & Collaboration

•Presentation & Persuasion

• Grew budget and diversified scope of creative assignments by developing and selling-in programs that integrated direct mail, social media, email, SEM, point-of-purchase, webinar, and microsite components CONTENT DIRECTOR

TDO Communications 2008 – 2010

Agency failing to grow and diversify client roster due to non-collaborative workstyle, over-reliance on traditional media, and lackluster creative output.

Achievements

Advocated successfully for adoption of creative culture grounded in collaboration, consumer insight, and omni-channel problem solving

• Planned, executed, and managed agency and client content including websites, e-mail, SEO, direct mail, press releases, print and banner ads, as well as strategic analyses recommendations

• Orchestrated user experience overhaul that boosted Aetna web application rate by 18% DIRECTOR, MARKETING & CREATIVE SERVICES

Splender.com 2007 - 2008

Company a startup facing critical needs for business model refinement, product development, brand building, marketing strategy, and fundraising. Hired by founder for my direct marketing, financial services, and communications expertise. Achievements

• Authored marketing plan, establishing lead-generation and acquisition goals, selling strategies and tactics, brand guidelines, and marketing metrics

• Led writing, design and editing of website. Sourced and managed external vendors. Created investor presentations

• Incubated business model from concept to launch, spearheading development of product features, brand positioning and personality, target audience identification and segmentation, customer experience blueprint, and beta site build-out COPY DIRECTOR

Synapse Group 2004 – 2007

Business struggling to transition from successful startup to mature, Fortune 100 subsidiary. Decline in response rates creating critical cash flow shortfalls. Charged with inspiring creative studio and energizing cross-disciplinary development of products, offers, and marketing programs.

Achievements

• Invigorated in-house creative group and elevated caliber of creative work, earning praise and spot bonus from CEO

• Partnered with directors from product management, marketing, legal, technology, and customer care to optimize offer development and go-to-market process

• Conceived and developed direct marketing campaign that beat control by 80%, generated $9.4 million, and enabled line of business to exceed yearly revenue goal.

VICE PRESIDENT, ASSOCIATE CREATIVE DIRECTOR

Hill Holliday 2003 - 2004

Largest client unhappy with creative work and threatening to leave. Actions of previous creative director had spread turmoil within creative ranks. Entrusted by General Manager to regain client confidence and rebuild morale. Achievements

• Overhauled internal communication and creative development process, eliminating client dissatisfaction within 45 days

• Won LPL Financial pitch with campaign that recaptured leadership position and exceeded lead generation goal by 300% Previous Experience

CREATIVE SUPERVISOR

Wunderman

SENIOR COPYWRITER

Ogilvy

E D U C A T I O N

UNIVERSITY OF GEORGIA – Athens, GA

Bachelor of Arts Advertising & Public Relations

HUBSPOT – Cambridge, MA

Content Marketing Master Class

SKILLSHARE – New York, NY

UX Writing Best Practices

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