TONI EDDLEMAN

970-***-**** advis0@r.postjobfree.com

www.linkedin.com/in/tonimeddleman Windsor, CO

MARKETING EXECUTIVE

Top performing and initiative-taking B2B and SaaS leader with global experience driving marketing strategies and programs, translating insights into actionable plans, and deploying transformational projects across sales and marketing. Proven record of exceeding commitments through cross-organizational and business collaboration, innovative vision, solution realization, and successful marketing execution. Strong background in marketing, operations, people management, project management, and process challenger. A builder of global marketing teams, driving vision and tactics while focused on employee performance and career growth.

AREAS OF EXPERTISE

Team Leadership/Coaching/Training Product & Solution Management Change Management

Strategic & Tactical Planning Communications Analyst Relations

Integrated Marketing Marketing & Sales Enablement Budget Management

Operations Agency Management Analytics & Market Research MARTECH: Adobe Allocadia Aprimo Asana Bombora CVENT DemandBased DOMO Eloqua Google Analytics Integrate Marketo Salesforce Slack Smartsheet Splash Tableau 6Sense PROFESSIONAL EXPERIENCE

CROWDSTRIKE, Sunnyvale, CA 12/2021 – 12/2022

Senior Director, Americas Demand Generation and Operations

Grew pipeline by 22% across all sales segments (SMB, Mid Market, and Enterprise) for the Falcon cybersecurity SaaS platform by delivering integrated marketing and ABM programs to drive brand awareness, customer journeys, and net new leads, partnering with Sales/SDR teams to ensure no leads were left behind.

Achieved 2X higher open and conversion rates streamlining contact governance and email roadmaps and implementing right-for-me persona targeting and messaging.

Influenced Sales and Marketing to gain shared vision, optimize the demand waterfall and built a never been done before email nurture program based on buyer intent.

Formalized business rhythm and operational excellence, including quarterly planning, plan-of-record read-outs, stakeholder reviews, reporting and insights, enablement, budget management, and marketing QBRs. DELL TECHNOLOGIES, Round Rock, TX

Director, Global Strategic Programs 6/2019-11/2021

Attained 10X ROI and achieved pipeline targets through Global Field & Partner Marketing transformational programs centered on improving partner strategies and transforming the global operating model to align with Dell’s processes and policies.

Spearheaded the first global events management platform deployment to drive Dell’s marketing transformation which delivered $3M in cost savings through process standardizations and decommission of legacy systems using Agile deployment.

Led cross-functional workstream comprehensive on setting strategies, defining priorities, enablement, and rollout plans. Director, North America Events 10/2017-6/2019

Managed Dell’s $16M+ annual event budget to deliver executive innovation and experiential engagements in the United States and Canada for multiple business units.

Directed, hired, trained, and mentored a team of twenty-one direct reports to execute trade shows/conferences, sales kickoffs, customer/partner advisory boards, and a roadshow series.

Increased ROI by 9% by slashing underperforming events, through year-over-year analysis targeting key revenue growth markets.

Director, Integrated Marketing 7/2013-10/2017

Managed a $4.3M annual budget, my team of nine, delivered operational excellence, budget management, reporting, stakeholder engagement, and multichannel demand generation campaigns for Dell products through Direct, Global Alliances, Cloud Service Providers, and OEM.

Transformed omnichannel advertising campaigns using web, email nurture, social media, SEO, and paid media solving for each phase of the buyer’s journey driving 2X the engagements in North America and Latin America.

Piloted and implemented insight-driven account-based marketing (ABM) programs for high-value accounts using intent data, digital media, and in-person engagements.

Senior Manager, Marketing Operations 8/2009-7/2013

Pioneered the first global lead scoring model to support marketing and sales creating marketing qualified leads and better sale conversions.

Unlocked the full potential of the marketing database focused on contact governance, contact quality, targeting, test & learn, and best practices resulting in a 2X increase in email open rates.

Launched global enablement and deployment of demand waterfall through a new marketing automation system, Aprimo. Senior Manager, Solution/Product Marketing 5/2005-7/2009

Drove 11% year-over-year revenue growth through thought leadership, awareness, lead generation, partner programs, and product launches.

Created strategic product and solution messaging, positioning, and go-to-market plans for the leading content management vendor on the market.

Contributed to market segment identification, market research, and campaign planning in conjunction with solution market owners.

PRIOR EXPERIENCE

Stellent, Inc. (acquired Optika Inc.)

o Product Marketing Manager / Product Manager

o Systems Engineer

Hewlett Packard - Software Test Coordinator

EDUCATION

Bachelor of Science, Computer Sciences, Colorado State University, Fort Collins, CO

Associates of Science, Computer Sciences, Casper College, Casper, WY RECOGNITIONS

Awarded 2012 Marketing MVP.

Selected as a trusted advisor to the Dell EMC integrations committee to ensure the acquisition went smoothly within EMC and Dell marketing organizations.

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