KAREN WOODS

Saratoga Springs, NY ***** 518-***-**** advikp@r.postjobfree.com linkedin.com/in/karen-woods1

STRATEGIC SALES & BUSINESS MANAGEMENT LEADER

Growth Strategist Drive Business Growth Excellent Leadership Operational Excellence Turnaround

Repeatedly Produced, Improved, Sustained Top & Bottom Line Growth in Dynamic & Rapidly Changing Markets

Strategic Sales & Business Management Executive with experience in working across multiple channels to drive sales strategies & deliver compelling marketing campaigns in pharmaceuticals, medical devices, and healthcare sectors. Entrepreneurial drive, accountable for transcending business needs by leveraging strong marketing expertise with a strong sense of urgency, tenacity, and authenticity. Known to increase business potential through a vast client network with extraordinary success in penetrating new markets to reach potential customers creatively. Served as a proponent of growth-oriented best practices while expanding market share and ensuring client loyalty by strengthening relationships.

SIGNATURE STRENGTHS

Sales & Marketing

Business Management

Operational Excellence

Revenue Generation

P&L Management

Stakeholder Management

Relationship Building

Program Management

Strategic Planning

Product Launch

Territory Management

Training & Development

AWARDS & APPRECIATIONS

Northeast Region’s Blue-Ribbon Award: Daiichi- Sankyo

City Lights Award: Daiichi-Sankyo

Reputation for Excellent Award: GSK

President’s Club: GSK

Spirit Award: GSK

Above and Beyond Award: GSK

Level of Excellence Award: GSK

CAREER HISTORY

2021 – Present: Snap Diagnostics

Medical Sales Rep – 1099

Provide educational sales presentations and deliver regular communication and support to all accounts in territory. Work in collaboration with internal support departments to improve service by assessing customers’ needs and guiding solutions.

Introduce home sleep testing service to medical practices in the home city area.

Successfully tripled the business in the territory within a short period.

Train and learn new items to present to customers and explain the medical and fiscal benefits.

Prepare and deliver quotations for the product; develop long-term relationships with the customer base.

2019 – 2021: Medical Marijuana Consultant

Medical Marijuana Support Services, LLC, Saratoga Springs, NY

Developed consulting business model in partnership with a Medical Physician, tapping the knowledge of the Medical Marijuana industry to assist the medical community and the public on the health benefits of Medical Marijuana for the New York State qualifying health conditions.

Assisted diverse medical specialty health care providers on how to become a Certified Medical HCP and navigate through the NYS Department of Health to qualify a patient as Medical Marijuana.

Worked with patients to do the second component to meet NYS guidelines to receive their Medical Marijuana Card through consultation services, attend medical conferences, support group meetings, functions, and government forums.

2017 – 2019: Physician/Patient Sales Representative

Pharmacannis, Oak Park, IL

Led end-to-end business development process, networking with top medical specialists and interfacing with officials for delivered various sales programs in New York State & Massachusetts. Strategized and launched new products, coordinated with physician/patient outreach, and coordinated with multiple HCP specialties to make them aware of Medical Cannabis Therapeutic benefits for further certifying HCPs in New York State.

Instructed the residents about the benefits of Medical Cannabis, how to speak to their HCP, where to find certifying HCP, and the what to expect while visiting any dispensary in New York State

Functioned as POC and addressed the HCP community, who were seeking assistance for their patients

Offered service to PharmaCannis Dispensaries (located at Albany, Bronx, Liverpool, and Amherst, as well as locations in Massachusetts) Training Patient Care Representatives

Built strong relations with multi-HCP specialties, Hospitals, Long Term Care, Assisted Living & Hospice to the following protocol to house/dispense a Schedule 1 Federally Illegal Medication

Associated with NYS Pain Society, The Nurse Practitioner Association of NYS & NYS Society of Physician Assistants, Empire State Association of Assisted Living, Hospice & Palliative Care Association. Active in multiple Support Group activities

Organized HCP and patient events to support the patient population's dispensaries in N.Y. State and Massachusetts

Launched Massachusetts Medical Marijuana, Adult-Use, while achieving new patients by over 25% 100% during tenure

2015 – 2017: Specialty Sales Representative

DEPOMED, INC. Newark, CA

Directed and initiated the launch of Nucynta for moderate to severe pain in the geography of Saratoga Springs to the Bronx, New York. Created promotion campaigns for Cambia (Migraine), Nucynta (Moderate-Severe Pain), and Gralise (Neuropathic Pain). Transformed as Key Opinion Leading (KOL) physician into a National Speaker and generated business by meeting targets including Neurology and Pain Management.

Imparted training to physicians and offices staff on the value of prescribing through Specialty Pharmacies

Strengthened long-term relations with the medical community for offering comprehensive medical services by sharing best practices and delivering a pharmacological educational program

2014 – 2015: Sales Associate Deep Brain Stimulation/Intra-thecal Baclofen Therapy

Medtronic, Inc. Minneapolis, MN On-Call, LLC

Spearheaded operations such as sales and marketing and educated patients through a support group and lunch & learn activities. Networked with top medical consultants, hospitals, and physicians for delivering medical programs and patient support groups. Boosted strong referral networks from primary care, neurology, including neurosurgery for leading marketing campaigns.

Propagated Market DBS/ITB therapy to referring clinicians, physician networks, implant centers, and patient support groups, as well as instructed patients on DBS/ITB therapy

Imparting one to one discussions with neurologists on appropriate patient selection, referral process, and post-implant device management

Offered assistance with peer-to-peer networking between implanters and their referral sources for repeat sales

2012 – 2013 Sales and Service Consultant

NU Life Med, Derry, NH

Streamlined gamut of operations about sales, marketing, and patient servicing of devices such as Continuous Motion Devices (CPM), H&C Application, Pneumatic Compression Devices, and Orthoses. Offered client-centric consultation to the patients to ensure appropriate use and proper post-surgery follow-up through therapy completion.

Worked in close coordination with Orthopedic Specialists and Staff through seminars/programs for discussing the benefits of Nu-Life Med products and services

Strategized and devised an innovative peer-to-peer physician program to encourage best practices in an open forum

Steered a national award-winning product launch for a top-selling O.R. medical generator through international exposure, brand awareness, and elevated sales

PREVIOUS EXPERIENCE

Sales Representative II

Daiichi-Sankyo, Parsippany, NJ (2004 – 2006)

Executive Pharmaceutical Consultant

GlaxoSmithKline, Philadelphia, NJ (1997 – 2004)

Workplace Health & Safety; Sales & Marketing Director

Mohawk Valley Physicians Health Plan, Schenectady, NY (1991 – 1997)

EDUCATION

Bachelor of Business Administration Marketing

Western Connecticut State University, Danbury, CT

Bachelor of Business Administration Human Resources

Western Connecticut State University, Danbury, CT

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