Benjamin Bryce

Riverside, Ca.

909-***-****

adviif@r.postjobfree.com

www.linkedin.com/in/ben-bryce-marketing-professional

PROFESSIONAL WORK EXPERIENCE

Poma Fitness / Fitness 19 & Curl Fitness

Fitness Industry

Dec. 2020 – Present

Position Held: Director of Marketing

Position Summary:

The responsibilities of this marketing role were focused on managing, lead generation, lead conversions, creating strategies, and campaigns, and providing creative direction for Fitness 19 and Curl Fitness brands to increase sales, brand visibility, scale, and create growth for the company's brands within each local area.

Responsibilities

• Managed a 1.5 million marketing budget to promote Fitness 19 (19 Locations) and Curl Fitness (4 Locations).

• All the locations have increased in sales an average of 10% supporting online sales and also with in the clubs.

• Responsible for implementation plans, campaigns, strategies, budgeting, ROI reporting, acquisition cost, emails, social media/content management, managing the online lead conversion sales for the company's revenue goals per location.

• Managing a 2 person team, working with a 3rd party marketing team, and creating marketing materials to 23 gyms.

• Reference to the technical experience and skills area on my resume this area will display more of my experience.

Royal Network IT Solutions, Inc.

IT Industry

April 2019 – Nov. 2020

Position Held: Marketing Consultant

Position Summary:

Responsibilities of this marketing role was focused on consulting leadership on their marketing to generate online leads in the IT industry. While developing marketing plans, and campaigns, and implementing paid search.

Responsibilities

• Managing both print/digital marketing communication divisions to increase brand awareness and lead conversion.

• Responsible for analyzing marketing, generating leads, and creating ROI’s reports for the executive team.

• Optimizing the website for SEO/SEM, editing, Google Ads/Analytics, creating emails, social media, and more.

Peppergate Footwear Inc.

Ecommerce Comfort Fashion Shoe Industry

July 2015 – October 2018

Position Held: Marketing Manager

Position Summary:

Responsibilities of this marketing role was focused on marketing communications, providing creative direction for Alegria Shoes, and TRAQ (Brands). Responsible for scaling the company's brands in the footwear industry.

Responsibilities

• Managed a 3 million marketing communication budget to promote Alegria Shoes and TRAQ by Alegria (Brands).

• Developed and managed the ecommerce website alegriashoes.com with over 750 skus and traqshoes.com with 10 skus.

• Manage social media presence, improving social media reputation, brand building, and managed online engagement.

• Created reports for these resources social media, lead generation, KPI, ROI, acquisition costs, and sales.

• Manage and provided all creative direction of all campaigns, catalogs, line sheets, lookbooks, product sales, Amazon product pages, QVC TV, managed a 3 person team and a 3rd party marketing team, and more.

• Consulted 500 Alegria Shoe retailer with their marketing, retail stores and ecommerce stores.

• Worked with a many retailers (Dillards, Nordstrom, Belk, Macy’s, Amazon, Zulily.com, Zappos.com, QVC and more).

• Reference to the technical experience and skills area on my resume this area will display more of my experience. Accomplishment

The Alegria Shoe website generated $500k the 1st year by the 3rd year the Alegria Shoe website was generating 2.5 million in sales and growing each year.

OTTO International Inc.

Ecommerce Headwear Industry

Dec. 2014 – May 2015

Position Held: Digital Marketing Manager

Position Summary:

This contract role was based on creating a new company B2B and B2C websites. These websites supported the communications program for the vendor website and a ecommerce website.

Responsibilities

• Managed the company’s B2B and B2C, Digital MarCom divisions, ecommerce website support, campaigns, and strategies.

• Disciplines managing a crew of 5 people, creative direction, developing, coordination, and organizing incoming projects.

TCI Engineering Inc.

Automotive / Ecommerce /Manufacturing Industry

May 2007 – Nov. 2014

Position Held: Marketing Manager

Position Summary:

This marketing role was responsible for managing and providing creative direction for the company’s print/digital marketing plans to generate an average of 9% revenue for the company each year.

Responsibilities

• Managed a 1 million B2B/B2C MarCom budget, developed campaigns, strategies to promote the TCI Eng. brand.

• Managed the company’s content on all marketing channels, consulted 250 TCI dealers with their marketing plans.

• Responsible for creating marketing plans, campaigns, strategies, and implementing these plans.

• Reference to the technical experience and skills area on my resume this area will display more of my experience.

Hype Manufacturing

Automotive / Motocross / Ecommerce / Manufacturing Industry

Feb. 2005 – March 2007

Position Held: Marketing/Print Manager

Position Summary:

This marketing role was responsible for managing and increasing the visibility for the Hype Mfg. race teams and product lines within the NASCAR, Busch, Winston West, ASA Speed Truck racing and MiniMoto racing.

Responsibilities

• Managed a 3 million B2B/B2C MarCom budget, developed campaigns, strategies for 4 racing teams, while managing 5 people in the Corona, CA., 5 people in Morrisville NC. Generated an average of 8% revenue for the company.

• Operated the company’s in house print company. While saving the company average of $800k to 1 million each year.

• Creating national print/web ads, managing all the marketing for the company while organizing the race team’s marketing.

• Reference to the technical experience and skills area on my resume this area will display more of my experience. Technical Experience and

Skills Summary:

I have extensive experience and skills that are developed in marketing action plans that are based to support print and online platforms starting with marketing, creative directing, brand integrity, communication of a consistent brand voice, leadership, organization, managing a team, problem solving, project management, analytical skills, data analysis, time management, budgeting, forecasting, ROI reporting, acquisition cost reporting, campaign development, strategy creation, social media strategy development, KPI’s development, operational planing, managing PR events, photoshoots, TV spots, contract negotiating, B2B/B2C marketing, website creation/editing, landing page with lead form creation, developing online sales funnels, lead capturing, retargeting ads on Google ad, Facebook, YouTube, TikTok, product launches, email marketing, keyword development, SEO/SEM/PPC implementation, created direct-to-consumer campaigns, trade show/racing/PR events, working with influencers, direct response marketing campaigns, copy writing, customer experience, and more.

Experienced in these platforms:

PC Base, MAC, Windows, CRM software, Clubos CRM, Global Shop and Microsoft Dynamics NAV, HubSpot CRM, HubSpot Marketing, HubSpot Tracking, HubSpot Emailing, and other HubSpot development support

platforms.

Hardware Experience:

Within the list below, I have extensive experience and skills in Printing prepress knowledge, press checks, Canon EOS & SLR camera, Canon, Nikon, Studio Lighting/Setup, HD Camcorders, GoPro, and more.

Software Experience:

I have extensive experience and skills in Adobe Creative Cloud, InDesign, Photoshop, Illustrator, After Effects, Microsoft Office Suite, Excel, Gsuite, Facebook Ad Manager, Instgram Ad Manager, TikTok Ad Manager, YouTube Ad Manager, Google Ads, Google Analytics, Search Console, Keyword Tools, Google My Business, Yelp page development, Data Track, project management, Text Blasting. UTM development, Monday.com, Asana, Slack, Mail Chimp, Constant Contacts, UX/UI Design, WordPress, Coding (HTML, CSS), ecommerce, Shopify, Bigcommerce, and more.

EDUCATION

Platt College – Ontario, California - Degree in Marketing Communication / Graphic Design

Platt College – Ontario, California - Degree in Digital Marketing / Multimedia Web Design

University of Toledo – Toledo Ohio - Pursued Business, Marketing and Art.

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