517-***-****

advgr6@r.postjobfree.com

www.wendyclow.com

Jackson, Michigan, USA

C O N T A C T P R O F I L E

M A R K E T I N G S K I L L S W O R K E X P E R I E N C E Digital Marketing Strategy

Marketing Management

Copywriting

Content Creation

SEO

Paid Ads (Google/Meta)

Marketing Automation

Inbound Marketing

Email Marketing

Marketing Operations/COO

WebHorse Marketing

Serve as the #2 to the CEO of this digital marketing agency Manage operations of the company within the framework of the Entrepreneurial Operating System (EOS)

Project management for marketing campaigns specializing in lead generation for clients in local service industries Coached and trained account managers on client success objectives

Oversee the company's financials, budget, and forecast Manage the company's marketing tech stack

Oversee and control client ad spend budgets

Responsible for client success related to campaign KPI metrics for approximately 50 accounts

Content/copy writing for websites, blogs, and ads

2022 - Present

I am interested in a role where I can leverage my diverse professional experience to help an organization grow to its highest potential. I thrive in and create a trust-based, positive team culture where its core values and vision are guides for cultivating leadership within every team member that radiates to all stakeholders.

S O F T W A R E

W E N D Y C L O W

M A R K E T I N G P R O F E S S I O N A L

Executive Director

Greater Jackson Habitat for Humanity

Develop and manage $500k operations budget plus multiple ongoing build project budgets

Strategic planning in collaboration with the board of directors Ensure funds are available for all build projects plus operations of the organization (fundraising, donor cultivation, grant writing)

Ensure the organization adheres to government regulations and Habitat’s parent organization’s policies.

Hire, train, manage teams for fundraising, event planning, and marketing

Hire, train, manage teams for processing applications and assisting applicants through programs

Oversee the operations of both sides of Habitat’s business: construction and mortgages

2017 - 2022

L E A D E R S H I P S K I L L S

Strategic Planning

Executive Leadership

Staff Management and

Operations

Project Management

Training/Coaching

Budget Management

Team Building

HubSpot

SalesForce

Various Dashboard Software

ClickUp & Various Other Project

Management Software

WordPress

Constant Contact

Go High Level

Salsa Engage

517-***-****

advgr6@r.postjobfree.com

www.wendyclow.com

Jackson, Michigan, USA

C O N T A C T

W E N D Y C L O W

M A R K E T I N G P R O F E S S I O N A L

W O R K E X P E R I E N C E

H I G H L I G H T S

R E F E R E N C E S

During the time between my

Marine Corps career and starting

my marketing career, I spent

approximately 10 years in the

mortgage industry as a loan

originator and manager.

I found my love of digital

marketing as print publishers

were evolving to be digital

publishers. I grew up in marketing

as SEO, SEM, and marketing

automation were developing.

I have strong writing skills and

have freelanced over the years as

a copywriter for blogs, websites,

SEO articles, and digital ads.

My leadership skills have been

developed over the years,

culminating with a 5-year stint as

an executive director of our local

Habitat for Humanity.

My passion is in digital marketing,

and I'm able to bring my

knowledge of various industries to

the table to enrich my marketing

skills.

Several professional and

character references can be

provided upon request.

Inbound Marketing Strategist

Xanedu (software company) + Freelance Work

Lead a 5-member marketing team to generate sales qualified leads for the sales team using marketing automation funnels HubSpot Inbound Marketing certified

Created, deployed and monitored email campaigns for inbound lead generation

Organized company’s presence at industry trade shows Oversaw and edited content creation for multi-layered funnel campaigns

2015 - 2017

Media Solutions Consultant

Digital First Media

Designed http://digitalfirstmediami.com/ for inbound lead generation and marketing support

Served as subject matter expert for the following elements of digital marketing campaigns: SEM, SEO, email marketing, paid social media ads

35% direct digital revenue increase over prior year Client-facing support for a team of 70+ Account Executives statewide

Strategic planning and implementation of comprehensive marketing strategies using a diverse menu of solutions to achieve specific client objectives.

2014 - 2015

United States Marine Corps

Honorable Discharge as E4

Maintenance Management/Logistics

Data Analysis

Project Management

Supply Chain Management

1985 - 1989

Account Executive

MLive Media Group/Advance Digital

Consulted with SMBs on digital marketing, as the advertising industry was evolving from print to digital

Business to business sales of digital marketing solutions Achieve sales goals and close new business using consultative sales strategy

Expert-level Salesforce user for accountability, reporting and activity tracking

2011 - 2014

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