Digital Marketing Executive Director
Resume:
*********@*****.***
www.wendyclow.com
Jackson, Michigan, USA
C O N T A C T P R O F I L E
M A R K E T I N G S K I L L S W O R K E X P E R I E N C E Digital Marketing Strategy
Marketing Management
Copywriting
Content Creation
SEO
Paid Ads (Google/Meta)
Marketing Automation
Inbound Marketing
Email Marketing
Marketing Operations/COO
WebHorse Marketing
Serve as the #2 to the CEO of this digital marketing agency Manage operations of the company within the framework of the Entrepreneurial Operating System (EOS)
Project management for marketing campaigns specializing in lead generation for clients in local service industries Coached and trained account managers on client success objectives
Oversee the company's financials, budget, and forecast Manage the company's marketing tech stack
Oversee and control client ad spend budgets
Responsible for client success related to campaign KPI metrics for approximately 50 accounts
Content/copy writing for websites, blogs, and ads
2022 - Present
I am interested in a role where I can leverage my diverse professional experience to help an organization grow to its highest potential. I thrive in and create a trust-based, positive team culture where its core values and vision are guides for cultivating leadership within every team member that radiates to all stakeholders.
S O F T W A R E
W E N D Y C L O W
M A R K E T I N G P R O F E S S I O N A L
Executive Director
Greater Jackson Habitat for Humanity
Develop and manage $500k operations budget plus multiple ongoing build project budgets
Strategic planning in collaboration with the board of directors Ensure funds are available for all build projects plus operations of the organization (fundraising, donor cultivation, grant writing)
Ensure the organization adheres to government regulations and Habitat’s parent organization’s policies.
Hire, train, manage teams for fundraising, event planning, and marketing
Hire, train, manage teams for processing applications and assisting applicants through programs
Oversee the operations of both sides of Habitat’s business: construction and mortgages
2017 - 2022
L E A D E R S H I P S K I L L S
Strategic Planning
Executive Leadership
Staff Management and
Operations
Project Management
Training/Coaching
Budget Management
Team Building
HubSpot
SalesForce
Various Dashboard Software
ClickUp & Various Other Project
Management Software
WordPress
Constant Contact
Go High Level
Salsa Engage
*********@*****.***
www.wendyclow.com
Jackson, Michigan, USA
C O N T A C T
W E N D Y C L O W
M A R K E T I N G P R O F E S S I O N A L
W O R K E X P E R I E N C E
H I G H L I G H T S
R E F E R E N C E S
During the time between my
Marine Corps career and starting
my marketing career, I spent
approximately 10 years in the
mortgage industry as a loan
originator and manager.
I found my love of digital
marketing as print publishers
were evolving to be digital
publishers. I grew up in marketing
as SEO, SEM, and marketing
automation were developing.
I have strong writing skills and
have freelanced over the years as
a copywriter for blogs, websites,
SEO articles, and digital ads.
My leadership skills have been
developed over the years,
culminating with a 5-year stint as
an executive director of our local
Habitat for Humanity.
My passion is in digital marketing,
and I'm able to bring my
knowledge of various industries to
the table to enrich my marketing
skills.
Several professional and
character references can be
provided upon request.
Inbound Marketing Strategist
Xanedu (software company) + Freelance Work
Lead a 5-member marketing team to generate sales qualified leads for the sales team using marketing automation funnels HubSpot Inbound Marketing certified
Created, deployed and monitored email campaigns for inbound lead generation
Organized company’s presence at industry trade shows Oversaw and edited content creation for multi-layered funnel campaigns
2015 - 2017
Media Solutions Consultant
Digital First Media
Designed http://digitalfirstmediami.com/ for inbound lead generation and marketing support
Served as subject matter expert for the following elements of digital marketing campaigns: SEM, SEO, email marketing, paid social media ads
35% direct digital revenue increase over prior year Client-facing support for a team of 70+ Account Executives statewide
Strategic planning and implementation of comprehensive marketing strategies using a diverse menu of solutions to achieve specific client objectives.
2014 - 2015
United States Marine Corps
Honorable Discharge as E4
Maintenance Management/Logistics
Data Analysis
Project Management
Supply Chain Management
1985 - 1989
Account Executive
MLive Media Group/Advance Digital
Consulted with SMBs on digital marketing, as the advertising industry was evolving from print to digital
Business to business sales of digital marketing solutions Achieve sales goals and close new business using consultative sales strategy
Expert-level Salesforce user for accountability, reporting and activity tracking
2011 - 2014
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