SHERAZ SALAHUDDIN, MBA

917-***-**** ● advgli@r.postjobfree.com

CORE COMPETENCIES

SQL

Business Intelligence

Consolidation

Trend Analysis

Tableau

Adobe Analytics

Alteryx

Process Improvement

EXPERIENCE

Data Analyst

Aanseacore, Inc Remote Oct 2022 – Feb 2023

Partnered with Solutions Architects, Sales, and Tech Support to identify core issues with JIRA-Atlassian migration project.

Ensured compliance with deliverable reporting requirements by performing quality data audits and analysis.

Performed analytics on customer data and identified opportunities to coordinate solutions internally across engineering, marketing, product, and finance teams.

Data Analyst, IT

United Natural Foods Incorporated Providence, RI Mar 2020 – Oct 2022

Working closely with the Director of IT to build an overpull model report to give business visibility into the overpull process out of UNFI warehouse and to implement a Fill Rate Model nationally.

Developing and writing SQL code for the Ecommerce side of UNFI’s business channel

Performing Validation and Testing on all UNFI reporting processes including but not limited to Sales, Customer Margin and COGS.

Sr. Data Analyst, Practice Management & Consulting

Fidelity Custody & Clearing Solutions Boston, MA Jan 2018 – Oct 2019

Supported Practice Management & Consulting data analytics team - providing daily data insights into the RIA & BD/BANK lines of business.

Designed & maintained the Client Health Dashboard using Tableau & helped business understand the health of the clients using various KPI’s namely Revenue, Total Assets & Contributions Margin etc.

Provided ad-hoc analysis support & wrote complex SQL queries using Fidelity Datawarehouse.

Performing data analysis on Strategic Accounts, create Peer Group dataset & provide data for Client Engagements.

Supported PMC’s initiative to build a Trending Model in Tableau using historical data to give business a clear and concise understanding of Total Assets, Net Flows & Average Assets.

Forecasted & analyzed the Revenue of Clients using the Book Analysis Tool and build out visualizations using Tableau & Alteryx to help business understand the book of business of the clients.

Reported directly to the VP of the Business Unit & Senior Executives in preparation of client meetings using PowerPoint as well as documenting the changing needs of business.

Heavily Involved in the process of developing & analyzing the Quarterly Business Review to help Relationship Managers understand clients during Client Engagements.

Synthesized and analyzed multiple data sources to help improve the process by consolidating the RIA & BD/BANK Client Health Dashboards.

Partnered with the Integration Services team to provide a Technology Solution build in Tableau to provide insights into Clients use of Technology as well as cost associated with the use of technology.

Helped improve the process of the National & Strategic Accounts team for monthly refresh of data and providing an automated solution.

Sr. Digital Analyst, Digital & Web Marketing

Grand Circle Travel Boston, MA March 2017 – Dec 2017

Developed and maintained clear KPIs with focus on actionability with clear focus on performance and

recommendations to Product and Marketing.

Provided insight into traveler behavior & worked on initiatives that increased web activity as well as the resulting impact on sales.

Used quantitative data to help measure success of various campaigns on the website.

Collaborated with video production, web design, and digital marketing teams, with responsibility for creating

and developing reports and dashboards using Tableau & Alteryx

Supported Creative Director in Weekly/Monthly/Quarterly reporting on video programming decisions around specific videos.

Performed strategic planning & analysis on various product offering and helped build a forecasting model in excel to project numbers into Periods/Quarters/Years.

Data Analyst, Financial Planning & Analysis

United Natural Foods Incorporated Providence, RI June 2012 – January 2017

Collaborated with key stakeholders such as Sales, Finance & IT to build and analyze a National Gross Profit Margin report to provide visibility into the business and operations leading to a $3.67B increase in revenue sales and a $360M increase in gross profit over 5 years.

Drove a >50% increase in database accuracy by uncovering over $100K in unaccounted revenue in Vendor Chargebacks through data mining/cleanup and cross business unit collaboration.

Analyzed massive and highly complex data sets using complex SQL queries.

Streamlined reporting cross company regions and conducted detailed analysis on Product demand & Pricing.

Provided cross-organizational requirements gathering & analytic expertise to improve business processes, business implementations leading up to automation.

Analyzed current and past Sales trends in Key Performance Metrics and provide accurate & timely financial recommendations to management.

Performed root cause analysis to understand decreasing Gross Margin and profitability due to the changing customer buying behaviors.

Successfully interpreted data to draw conclusions leading up to 50% overall company’s growth

Provided ad-hoc support and project management to the Financial Planning & Analysis Group.

Supported the annual budget and periodic forecast processes on a weekly, monthly, and quarterly basis.

Provided Profitability insights on customer success by gathering & analyzing data to improve allocation of UNFI's resources to customer and vendors.

IT Business Consultant,

Dell EMC Hopkinton, MA December 2011 - May 2012

Analyzed the Legacy Data Sources acquired by EMC to develop a Business Intelligence tool designed to assist the Software Compliance Team in identifying customers for compliance reviews.

Identified system gaps and conducted a deep analysis of the acquisitions/mergers.

Performed data analysis using SQL & OBIEE in tracking of the Key Performance Indicators.

Collaborated with Cross-Functional teams to understand how contract, customer, revenue, service, product and order information is captured and then pulled into the global data warehouse.

EDUCATION & SKILLS

Salem State University January 2008 – May 2010

Master of Business Administration (MBA)

University of Engineering and Technology January 2002 - December 2005

Bachelor in Computer Sciences Engineering

Tools: MS Office, Documentum Management System (DMS), PowerPoint, PeopleSoft, SFDC, Informatica, Adobe Analytics

Databases: MS Access, SQL Server 2008, Oracle 8i, Teradata, Netezza, Lawson

Methodologies: UAPM (Agile Project Mgmt.), Lean Start-Up

Reporting: OBIEE, MRS, Tableau, Business Objects, CRM, Salesforce, Alteryx

Languages: C++, C Sharp, JAVA, Microsoft SQL Server, SQL, Oracle

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