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Manager of Marketing Profile

A creative marketing leader with over fifteen years of experience directing and designing marketing efforts. Adaptable marketing professional experienced in delivering exceptional marketing strategies and events. Able to coordinate marketing services to ensure high quality and consistent results. Analytical thinker with an MBA and a strong understanding of Business-to-business (B2B) pipelines and metrics, marketing automation, and CRM systems. Demonstrated history of overseeing database segmentation, campaign optimization, lead management, and digital marketing. Able to identify opportunities for improvements and execute a wide array of campaigns and triggers, optimizing engagement across channels. Areas of Expertise

• Digital & Print Marketing

• Market Research

• Social Media Marketing

• Marketing Team Leadership

• Strategic Marketing Plans

• Marketing Campaigns

• Brand Promotion

• New Product Launches

• Web & Social Media Analytics

• Team Training & Development

• Relationship Management

• Problem Resolution

Professional Experience

VINTAGE LUXE UP, Lexington KY

Marketing & Business Development Consultant, April 2022 – Present (Freelance) Drive the development and execution of omnichannel marketing initiatives across all functions, identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the CEO.

Responsible for analyzing and developing strategies to improve business performance worldwide, especially in the GGC countries through data analysis, research, and product launches.

Develop and execute strategic business plan initiatives to implement key changes and improvements in actionable targets and financial goals.

Plan marketing initiatives and leverage referral networks to promote business development.

Conduct P&L statements analysis to improve daily operations, increase revenue, and reduce costs. ALFRED TALKE LOGISTICS SERVICES, Baytown, TX

Marketing Manager, March 2013 – April 2022

Develop, implement, and execute strategic marketing plans utilizing acquisition channels. Track and analyze campaign performance, manage budget, and ensure materials are aligned with brand identity. Maintain brand consistency utilizing online and offline marketing channels; employ technical tools to formulate and analyze landing page conversion rates and optimize ROI. Forge marketing and growth initiatives, steer marketing strategies and spearhead social media campaigns. Selected to head marketing operations for a joint venture in Saudi Arabia.

Earned commendations from client executives during a $20M project articulating service value and targeting specific viewers; reached 95% of audience goal through online marketing campaigns; increased followers by 1700+.

As Sales & Marketing Manager, directed a large-scale project in Saudi Arabia utilizing a small team of four Marketing and Sales Coordinators; administered a $500K budget to grow corporate footprint via robust marketing strategies; oversaw marketing and communications functions, brand management, public relations, media relations, corporate positioning, new product and service launches, advertising, and sales collateral.

Managed, executed, and attended trade shows on a global platform to boost brand awareness; guided a 10- member team at four trade shows annually; cultivated cross-functional team collaboration and secured new contracts with DOW Chemical, SABIC, Sadara, and BASF valued at $5M. Babar Ahmad Shelby Township - MI 48316 586-***-**** advfco@r.postjobfree.com linkedin.com/in/babar-ahmad-mba/ Babar Ahmad Page 2

Negotiated key client agreements and expanded contractual renewals for two projects after substantiating KPIs; modernized problem-solving procedures and improved resolution rate by 25%; improved lead generation time to 70%. Al-SUWAIDI SERVICE COMPANY, Al-Khobar, Saudi Arabia Marketing Manager, July 2010 - July 2012

Planned and coordinated marketing efforts, and drove existing strategies in branding, social media, and events. Leveraged creativity and analytics to design, evaluate, and evolve initiatives. Collaborated cross-functionally with the sales team and managed the team to deliver a cohesive experience to prospects and clients.

Amassed an all-encompassing research database on expatriate residential compounds; supported the sales team in forging robust relationships and generated 50 new business leads valued at $500K.

Designed customer satisfaction survey instruments and collected feedback; applied change management based on client information and catapulted customer satisfaction by 50%.

Landed fresh contracts worth $10M with Samsung, Halliburton, and Schlumberger after facilitating marketing presentations for business leaders.

Synchronized marketing initiatives and pioneered strategies to ensure client satisfaction; led CRM project strategy, expanded client base by 78%, improved customer satisfaction by 75% over two years, and garnered $40M in savings. JPMORGAN CHASE, Columbus – Ohio

Business Analyst, July 2005 - July 2008

Accountable to present reports about various marketing campaigns based on the information gathered to ensure that all initiatives/programs are running efficiently. Analyze data and make recommendations based on that analysis, such as identifying ways to improve profitability or efficiency by adjusting pricing structures or product offerings JPMORGAN CHASE, Columbus – Ohio

Technical Production Engineer, Feb 2001 - July 2005 Provided critical support over a $220 million cross-platform mainframe and infrastructure environment for millions of banking clients and global business units, including overseeing strategic capacity and performance management. Liaised with IBM to drive collaborative resiliency enhancements. Maintained 99.99% platform availability. IBM Global Services, Columbus – Ohio

Customer Service Representative, July 2010 - July 2012 Resolve 300+ weekly customer inquiries via phone and email, consistently exceeding targets. Pioneered the development of an improved system for following up with unsatisfied bank customers, reducing customer complaints by 6% Education & Credentials

Master of Business Administration (2020) University of Manchester, Manchester, UK

Bachelor of Business Administration, Marketing (2008) Franklin University, Columbus, OH Certifications

Sales & Marketing Manager Certification, Meirc

Training (2014)

Effective Leadership & Management, Tony

Swainston Ltd (2013)

Technical Proficiencies

MS Office Suite (Word, Excel, PowerPoint,

Publisher & Access)

Microsoft Dynamics CRM

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