Azeema S. Jhinnu

*** ****** *****, *** *****, CA 94066 650-***-**** advf4e@r.postjobfree.com

Highly enthusiastic, motivated, and ambitious Professional with strong experience in resolving complex inquiries. Passionate about creating, expanding, and accelerating sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote products and services within the marketing-defined strategy. Experienced in developing field marketing plans annually based on the factors of segmented marketing tactics such as email marketing, online marketing, live webinars, and live events. Expert in ensuring all events and marketing campaigns are delivered on time and within budget and managing external relationships (vendors, agencies, and media partners) effectively to ensure maximum yield from investment. Proficient in planning, coordinating, and executing multiple end-to-end regional, industry, and executive events and programs on schedule, within budget, and with excellent attention to detail. Very keen to develop field event and program strategy and execution plan with a detailed task list and track through completion using project management tool including assignment of tasks to others and following up with them to ensure that the tasks are completed on time. Adept at maximizing impact by leading execution of activities before, during, and after campaigns in partnership with sales development representatives, field sales, and other marketing functions ensuring that all activities are well thought out and executed. Flexible, adaptable, and able to autonomously manage multiple tasks in a dynamic, fast-paced environment. Looking for a high-level opportunity in a dynamic organization where my expertise and skills will be fully utilized. AREA OF EXPERTISE

Policy, governance & framework

Learning & development

Strategic & business planning

Demio

Communication skills

Sales leadership

Conflict resolution

Market research

Zoom Webinar

Marketo

Salesforce

Business impact strategies

Google Apps (gmail, gCal, gdocs)

Vimeo

Monday, Trello

Dropbox

JD Edwards, Oracle, Quip, Slack

Butter CMS, Sprout Social, Bambu

Excellent interpersonal skills

Microsoft Office

Multitasking, Team player

Leadership, mentoring

Decision-making

Time management

Critical thinking

Relationships management

Goals identification

CORE QUALIFICATION

Personal presence and strong influencing skills, and excellent presentation skills. Strong verbal and written communication skills and strong analytical, problem-solving, and project management skills

Good interpersonal skills and ability to converse easily with a variety of individuals from a mix of cultures and countries

Able to execute multi-channel strategies based on the unique requirements of each region including a series of online and offline events

Proficient in collaborating with key stakeholders to drive awareness in the marketplace as well as build and accelerate pipeline for sales

Excellent skills in leading and growing a high-performing field marketing team that operates with discipline

Ability to coordinate with the marketing team and the field event management team, prepare presentation documents and other documents related to event campaigning, and consult with the marketing head for getting approval on the same

Track and measure feedback on field marketing activities to aid in strategic decision-making on marketing investments and budgets

Excellent skills in hiring and training members of the marketing team, implementing digital and physical marketing campaigns

Proficient to identify and targeting customers for referrals, then creating case studies for use in marketing campaigns

Capability to create and manage regional digital marketing campaigns such as industry and region-focused webinars, virtual events

Proficiency in managing all domains of field management like marketing, project planning as per the client's requirement, recommending a desired plan of action, and estimating the overall cost of marketing WORK EXPERIENCE

Field Marketing & Events Manager ForAllSecure - Remote / Pittsburgh, PA Jan 2021 – Present Key contributions:

Work with Sales to ensure a complete understanding of project requirements, budget expectations, resource requests, and deliverables

Negotiate, and secure venues for specific events assigned including supporting hotels, event vendors, and resources for the event project

Develop and maintain overall project plan and manage deliverables in a timely and effective manner with keen attention to detail

Communicate with clients on an ongoing basis regarding project status, create, update, and manage specific event budgets

Develop a marketing plan to promote specific events while working with the digital marketing, content, and social media teams

Manage field marketing in product promotion and sale activities, and set marketing goals and objectives for sales and marketing team

Recommend innovative and creative marketing approaches for revenue growth and manage expenditures within the allotted budget

Monitor field marketing programs regularly to evaluate their efficiency and effectiveness, and address customer concerns timely

Manage event calendar via Monday, search for potential sponsorships, plan and execute webinars via demio, zoom webinar, or vimeo

Coordinate various university events, manage “FuzzCon” annual event, and create promotional graphics via photoshop and Canva

Create marketing pipeline to monitor the success of the event to display ROI – Marketo, and assist in posting on social media using Bambu

Stay in contact with different vendors, swag, sponsorships, promotions, venues, and hotels, and attend various cyber security conferences Event Specialist George P. Johnson Experience Marketing - San Francisco, CA/ San Carlos, CA Jul 2019 – Dec 2019 Key contributions:

Created and managed events calendar, developed event concepts, and managed online orders, purchase orders (POs), and deposits

Coordinated Salesforce event “Dreamforce” through collaborating with Salesforce and George P. Johnson team

Managed and negotiated with vendors for all contracts and prepared reports for all event sponsors and ensured compliance to all project timeframes and managed all vendor relationships

Researched possible vendors such as photographers, production companies, furniture, floral, and branded products

Monitored inventory of all event requirements, maintained availability of all resources and managed all communication for project deliverables

Managed events and addressed potential problems that could arise, and planned for potential scenarios that could impact the integrity of events

Assisted in the facilitation of team meetings by creating agenda, designing PowerPoint decks, and taking notes

Communicated with furniture vendors, Ambassadors, Docents, and clients Catering & Event Manager Domenico Winery - San Carlos, CA Aug 2018 – Jun 2019 Key contributions:

Determined customer requirements and proposed catering options, negotiated prices, and prepared meticulous catering order forms

Planned menus and oversaw venue, equipment, food, and service preparations

Hired, trained, and supervised catering staff, as well as scheduled employee shifts, tracked catering expenses, and maintained accurate records

Liaised with customers, staff, and specialized catering equipment providers, and researched and promoted competitive catering services

Developed and recommended the budget, marketing plans, and objectives and managed within those approved plans

Led event team to build long-term, value-based customer relationships that enabled achievement of sales objectives

Scheduled and conducted tours of the venues with potential clients, and kept financial and administrative records for all events

Implemented creative, technical, and logistical elements to plan and execute in-house events in addition to helping the client conceptualize themes, décor, and any personalization toward their event needs Assistant Event Consultant Bright Event Rentals - Brisbane, CA Apr 2016 – Aug 2018 Key contributions:

Helped the event planning consultant in liaising with clients to find out their needs and keep them up-to-date on the progress of the planning process for their event and secured event venue

Ensures supply of events’ merchandise, and prepared financial report on events with the event consultant

Liaised with the marketing team to utilize the best marketing strategy for an event concerning the purpose and venue of the event

Ensured the availability of adequate restroom facilities at the venue of an event

Assisted in various accounting tasks, including scanning and sending checks, invoices, and monthly expenses from San Francisco to the Sonoma location and inputting purchase orders into the company-wide system Showroom Specialist Abbey Party Rents SF- Daly City, CA Dec 2015 – Mar 2016 Key contributions:

Arranged stock in a manner that was both visually appealing and allow ease of movement

Ensured that test models were set up and in outstanding condition, and trained staff in effective sales and communication strategies

Supervised the use of test models to prevent damage, and advised purchasers on items that ought to be restocked or removed from the catalog

Resolved conflict between staff to promote a jovial and productive workplace, documented sales,and rewarded employees for these accordingly

Networked with numerous vendors to collaborate on various showcases, and arranged showroom to current trends and client needs Rental Consultant/Administrative Assistant Mar 2014 – Dec 2015 Key contributions:

Greeted clients and made them feel comfortable, both in person and over the phone

Provided recommendations according to customer needs and preferences, and provided essential details to potential clients

Maintained the front desk and verified that orders were placed as necessary to ensure necessary supplies were available at all times

Delivered concierge-level customer service to sellers, buyers, and lenders to improve customer satisfaction ratings

Inputted information into a necessary software program (Point of Rental & Party CAD) EDUCATION/COURSES

Peninsula High School- San Bruno, CA 2004-2008

The Interior Design Institute

Online Accreditation Jul 2016- Jun 2017

Skyline College- San Bruno, CA Aug 2008-2012

Regional Occupational Program, Air & Travel / Hotel & Hospitality Burlingame, CA Mar 2007-Sep 2007

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