Tabi Deas

813-***-****

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General Background

With over 30 years’ experience in consulting, sales and marketing, and management, I have experience with numerous products and processes in a variety of environments, ranging from retail to new home construction to land development and commercial projects to massive capital projects for clients, both private and Federal, across North America. Over the past 6 years, I have worked extensively in the luxury real estate market as well as facilitating value management workshops as a consultant Certified Value Specialist® (CVS®). With over 20 years’ experience as a Realtor® in the Tampa Bay area, I create and manage advertising and marketing campaigns, utilize social media and email marketing platforms, drive online traffic to a lead-generating funnel to convert sales. I have consistently been recognized as a top producing agent starting with “Sales Rookie of the Year 2004” for Smith Family Homes to “Top 30 Agents of 2022” in the Keller Williams Tampa Central office (of out 250+ agents). With over 10 years’ experience as a Certified Value Specialist® (CVS®), I manage projects, attend conferences, network with lead designers and project managers as well as develop relationships with municipalities and utility districts. My extensive sales and marketing experience produces improved capture rates of proposals, as well as an increase in return on investment

(ROI) for "Owner-accepted savings" of value management alternatives. I have worked with value management firms, new home builders and land developers, starting as an award-winning sales representative with a proven sales and customer service process, then sales manager where I managed five master-planned new home communities and performed as a development consultant specializing in the strategic planning of new master planned communities and a team of nine salespeople. During this time, I was also an active member of the Tampa Bay Builders Association, the Sales & Marketing Council, SAVE International®, Design-Build Institute of America (DBIA), the Project Management Institute (PMI) and Toastmasters.

I have also served as a Regional Project Installation Specialist and Coordinator for the Southeast Division of Home Depot, and Marketing Director for local ad agencies. Throughout my career, I have consistently proven to exhibit excellent leadership, communication and organizational skills and display outstanding work ethic with an extraordinary level of accountability and integrity.

Skills

Sales & Marketing: Sales Management, Sales Process, Sales Strategy, Marketing Strategy, Sales Negotiation, Business Development, New Business Development, Lead Generation, Brand Management, Sales Funnels Real Estate: Land Development, Construction, New Construction, Construction Management, Design-Build Consulting: Management Consulting, Marketing Consulting, Sales Consulting Account Management: Customer Relationship Management (CRM), Customer Service Value Management: Value Engineering, Feasibility Studies, Risk Management, Earned Value Management, Function Analysis

Business Strategy: Strategic Planning, Strategic Partnerships, Strategic Consulting, Business Process Improvement, Data Analysis, Contract Management, Contract Negotiation Project Management: Project Planning, Strategic Planning, Project Control, Project Estimation, Cost Control, Life Cycle Cost Analysis

Leadership: Workshop Facilitation, Meeting Facilitation, Team Building, Team Leadership, Team Management, Event Planning

Civil Engineering: Water Resource Management, Water Treatment (WTP), Wastewater Treatment (WWTP), Stormwater Management

Communication Strategies: Verbal & Non-Verbal, Email, Phone, Messaging, In-Person, Social Media Platforms Microsoft Office: Microsoft Outlook, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Project Tabi Deas

813-***-****

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2

Experience

KELLER WILLIAMS SPORTS + ENTERTAINMENT DIVISION (KWSE) 2022-2023 Sports + Entertainment Agent Only the “top producing 1%” of Keller Williams’ agents (approx. 2000 agents) were invited to apply, and of those 2000, fewer than 1000 agents were accepted into this highly-specialized and exclusive market segment. Discreetly create authentic relationships with high-profile clients (professional athletes, musicians and artists) within the upper echelon of the luxury real estate market. 70% travel for VIP and sporting events, continuing education and conferences; 30% in Tampa Bay market VARIOUS REAL ESTATE BROKERAGES 2016-2023

Transactional Agent representing Buyers, Sellers and Investors (Keller Williams Tampa Central, SellState Legacy Tampa Bay, McBride Kelly & Associates, Green Lion Realty and Florida Executive Realty) Top-producing Realtor® assisting Buyers, Sellers and Investors in the Greater Tampa Bay market, as well as creating and maintaining referral network relationships nationwide and internationally.

10% travel for continuing education and conferences; 90% in Tampa Bay market STRATEGIC VALUE SOLUTIONS 2015-2021

Value Management Team Leader and Project Management Consultant Facilitated over 20 workshops on an “as needed” basis, including project initiations, product launches, decision-making, strategic partnering, constructability, peer reviews and design charrettes for an internationally recognized firm specializing in value management services across the United States and Canada. Led studies on a wide variety of types of new construction, rehabilitation and design/build projects, ranging in construction costs of $10 million to over $5 billion, from water and wastewater treatment plants to large tunnels to electric microgrid projects, quality assurance reviews to brick and mortar barracks, reserve centers and family housing developments for the various U.S. military divisions. Responsible for preparing proposals in response to RFPs/RFQs, development of scopes and budgets for new projects, scheduling and logistics for project planning, and aiding multi- disciplined teams in developing new projects and clients, as well as post-workshop reporting. Improved proposal capture rate by 32% and increased “Owner-accepted” savings ROI from average 14:1 to 21:1. 70% travel for weekly assignments for national and international projects; 20% remote; 10% on-site ROBINSON, STAFFORD & RUDE 2008-2015

Value Management Team Leader and Project Manager. Facilitated over 70 workshops including project initiations, product launches, decision-making, strategic partnering, constructability, peer reviews and design charrettes for an internationally recognized firm specializing in value management services across the United States and Canada, assisting clients in over thirty of the fifty U.S. states and in four Canadian provinces. Led studies on a wide variety of types of new construction, rehabilitation and design/build projects, ranging in construction costs of $5 million to over $1 billion, from water and wastewater treatment plants to large tunnels and pipeline projects to more esoteric projects including automation strategies, quality assurance reviews to brick and mortar barracks, reserve centers and family housing developments for the U.S. Army Corps and renovation of the Tampa International Airport. Responsible for preparing proposals in response to RFPs/RFQs, development of scopes and budgets for new projects, scheduling and logistics for project planning, and aiding multi-disciplined teams in developing new projects and clients, as well as post-workshop reporting. Improved proposal capture rate by 20% and increased “Owner-accepted” savings ROI from average 12:1 to 15:1. 70% travel for weekly assignments for national and international projects; 20% remote; 10% on-site Tabi Deas

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3

STANDARD PACIFIC HOMES 2007-2008

Sales Consultant. Responsible for direct selling of homes to buyers by selling the benefits of the communities, reputation of Standard Pacific as a national builder and the quality of Standard Pacific’s homes, construction and service. Involved with new home construction from dirt to closing. Effectively, and proactively, communicated with buyers, construction staff and management as needed. Periodically monitored and "shopped" competitive builders, tracked each home’s progress and prepared weekly reports of sales activities. Started at Lonestar Ranch townhomes (avg. $130k-$150k), where I exceeded sales goals of 3 units per month by selling, on average, 4 each month, then advanced to selling Countrywalk single-family homes (avg. $180k-$300k), where I sold 6 homes per month, two more a month than the previous sales representative, equating to increased sales of 125%-150%, respectively, totaling $6,700,000 in sales. 10% travel for continuing education and conferences; 90% on-site sales in model homes SMITH FAMILY HOMES 2003-2007

North Division Sales Manager. Managed a nine-person sales force for five master-planned new home communities, ranging in price from $250k to $1.8 million, in Pasco County. Implemented new processes for sales team, including "Franchise Excellence" protocols, documentation, manuals and other resources used by the sales team to increase efficiency during the sales process cycle. These documents were adopted by the Smith Family Homes Learning Library to be used for future Sales Consultants. Focused on training, role playing, scripting, new processes and product knowledge. Acted as liaison between upper management and sales team, and assisted both in handling concerned customers and escalated situations. Also created new processes for construction management, including photo documentation and sales-related punch lists. Responsible for daily oversight of sales-related construction activities in all five communities, tracking construction schedules; preparing written communication between owner and Construction Manager; providing quality assurance of contractor’s work. As sales manager, nearly doubled annual sales in the North Division from projected $15 million to $28 million.

80% travel within Division; 20% outside of Division, short trips for consultancies, continuing education and conferences Sales Representative. Responsible for direct selling of homes to buyers by selling the benefits of the communities, reputation of Smith Family Homes as a small, local builder and the quality of their homes, construction and service. Involved with new home construction from dirt to closing. Effectively, and proactively, communicated with buyers, construction staff and management as needed. Periodically monitored and "shopped" competitive builders, tracked each home’s progress and prepared weekly reports of sales activities. In addition to having record-breaking sales numbers and consistently exceeding my sales goals, my success was amplified by communication and smooth transition between homebuyers, upper management, construction management, lenders and warranty department. Started in Panther Trace (avg. $160k - $350k) where I sold out of Phase I and pre-sold all of Phase 2 before even breaking ground and was awarded with “Sales Rookie of the Year”. After being recognized for my accomplishments was promoted to Seven Oaks, selling large upscale homes (avg.

$750k - $1.5m), where I was awarded “Salesperson of the Year”. Due to my success, was tasked with opening two brand- new communities, Wilderness Lakes Preserve ($500k - $1.8m) and Connerton New Town ($350k - $1.2m) with pre-sales efforts, for a total sales of $38,700,000 in less than 3 years. 10% travel for continuing education and conferences; 90% on-site sales in model homes HOME DEPOT 1997-2003

Regional Project Installation Specialist and Coordinator. Led “Installed Sales” training for over 2,100 people ranging from Regional Vice-Presidents to floor sales associates in 106 stores in the Southeast. Created training program, protocols, documentation, manuals and other resources used to effectively shorten installation cycle times. Goal of this position was to get the in-store associates comfortable working with the call center expeditors for installed sales and special orders. Travel requirements: 100%, weekly trips within Southeast United States District Installed Sales Manager. Worked closely with the District Managers, Store Managers and Regional Installation Managers for six stores on the west coast of Florida to smooth installation process in all areas of in-home installs. Goal of this position was to decrease number of dissatisfied customers and complaint calls using basics of Six-Sigma measurement tools, and how to implement Six Sigma principles into customer satisfaction metrics from a call center environment. Travel requirements: 25%, short trips within District and to headquarters in Atlanta Tabi Deas

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4

In-Store Kitchen & Bath Designer and Sales Specialist. Started as part-time sales associate in Kitchen & Bath, and was quickly promoted to Kitchen and Bath designer and then Department Head due to increase in sales of installed sales and special orders. Responsible for both in-store and special-order purchases, and upselling accessories. Promptly, and proactively, worked to handle escalated customer issues. Related Land-Development Experience

Waterset Master Planned Community, Newland Communities. Hand-picked in late 2007 by the then President of the Tampa Division of Standard Pacific Homes specifically to work directly with Newland Communities’ management team to create a model home environment that is conducive with their vision of being the be the first to take advantage of Hillsborough County’s green residential fast-track permit process through sustainable land development, Florida-friendly landscaping and high-efficiency irrigation systems. Connerton New Town Master Planned Community, Terrabrook Communities. As Sales Manager of Smith Family Homes, worked hand-in-hand with the management teams of both Connerton New Town and Terrabrook Communities to create a

“New Town” designed to be self-sufficient with its own housing, education, retail, government, medical, recreation and commerce. It was specifically designed to be a green and sustainable planned urban development that is compact, mixed- use, pedestrian oriented, environmentally sensitive and provides a balance between housing and employment. Wilderness Lakes Preserve Master Planned Community, Lindell Properties. As Sales Manager of Smith Family Homes, worked closely with management team of Lindell Properties’ flagship community, Wilderness Lake Preserve, a 950-home Pasco County development, where residents could interact with the surrounding natural environment. The waterway system for the Wilderness Lake Preserve consists of a 38-acre spring-fed lake, open waterways and planted wetland and upland mitigation areas. These areas are monitored via the Southwest Florida Water Management District. Pasco County government officials called Wilderness Lake Preserve the benchmark by which all future green and sustainable, low-impact developments should be measured.

Seven Oaks Master Planned Community, Crown Development. As Sales Manager of Smith Family Homes, worked with the management team of Crown Development during the second, third and fourth phases of development, which included adding an elementary school, a public library, parks and commercial retail. Plans also included adding a future hospital. Related Marketing Experience

Advertising & Marketing Director, E. Gerard Advertising. Responsible for communicating marketing concepts through widespread campaigns from print to broadcast to multimedia using “target market” demographic research and focus groups. Projects ranged from corporate identity for venture capital companies to coordinating photo shoots for ad campaigns to securing cooperative funds from major brands. As Advertising & Marketing Director, sales jumped from $3 million in annual sales to over $5 million.

Art Director, Corwin Design & Graphics. Supervised a staff of six designers in a fast-paced atmosphere specializing in design and printing for the health care industry, ranging from corporate identity packages to full-color brochures. Graphic Designer, Sports & Recreation. In-House Retail Advertising Department for national retail chain of sporting goods stores. Designed billboards, bus murals, brochures, magazine and newspaper ads as well as a variety of promotional pieces for major sporting events, including Superbowls, World Series and the 1996 Summer Olympics. Helped coordinate photo shoots, assisted Event Coordinators and worked closely with Merchandisers and Buyers to assist in planning media budgets in specific markets.

Graphic Designer, Kinko’s. Designed flyers, brochures, signage and various design projects in a highly demanding, fast- paced environment with typically 24-hour turn-around times for Tampa Bay area businesses. Developed strategic marketing plans targeting new businesses. Created a “networking notebook” for customers to browse while they waited. Implemented a program to “upsell” delivery customers by giving them free high-margin items with their order. Tabi Deas

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5

Related Education

Life Cycle Costing

Risk Management

Value Engineering for Project Managers

Entrepreneurial Academy, St. Petersburg Chamber of Commerce and SCORE 5-week course: business law, marketing and trends, business resources, budgeting and business accounting Professional Certifications

Florida Real Estate Salesperson

Certified Value Specialist®

Certified Negotiation Expert (CNE)

At Home with Diversity

Certified New Home Sales Professional (CSP)

Master Certified New Home Sales Professional (Master CSP) Certified New Home Marketing Professional (CMP)

Academic Education

University of South Florida, Tampa, FL (Major: Special Education – 4 classes shy of Bachelor’s Degree) Nicholls State University, Thibodaux, LA (full scholarship for NCAA, Division I softball – Major: Education) Central Florida College, Ocala, FL (full scholarship for NJCAA softball - A.A. in Liberal Arts, Education) References

Both Personal and Professional available upon request

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