Michelle Mink

**** ******* ******, #*, *** Diego, CA 92109 303-***-**** advep2@r.postjobfree.com linkedin.com/in/michellemink

ACCOMPLISHMENTS

Reached 100k subscriber mark and $14m in revenue for consumer internet service within 9 months of launch.

Successfully managed a multi-product marketing promotion driving in-year incremental revenues to $5 million on regulated and unregulated products that had either flat-lined or lost revenues over the previous years.

Drove client social media growth by over 250% in highly competitive B-to-C gourmet condiment space.

Guided a startup company through funding opportunities and secured over $500k in investment in 6 months.

Developed business requirements in response to FCC order and successfully launched a new product surpassing sales goals within 60 days, which beat the regulatory mandated timeline by 7 months.

Successfully transitioned newly acquired and current customers to new ISP platform with less than 1% attrition.

Started several companies with varying degrees of success. Owned a franchise and joined two startup companies helping guide one through a successful IPO.

CORE COMPETENCIES

Motivational team leader for organizations, cross-functional teams, and inter-company collaborations.

Marketing visionary responsible for developing strategy, evangelizing brand, developing sales tools and training, managing budget, and overseeing tactical execution internally and externally.

Product management expert driving ideas through development, management, and marketing lifecycles.

Visionary for strategic multi-product portfolio development and alignment.

Analyst and researcher identifying and assessing new market opportunities.

Content creator and trainer for products, processes, quality management, and sales support.

Experienced sales support team manager including RFx response, CRM operation, client meeting facilitation, and sales templates library administration.

Technical transcriber covering network hardware, cloud, XaaS and service solutions. Also published author of multiple books, newsletters and blogs.

PROFESSIONAL EXPERIENCE

Business Consultant

[Client list includes: Cisco & NetApp]

Navabiz – San Diego, CA July 2012 – Present

Product and marketing expert on startup launch teams for B-to-B business management services.

Drove social media growth to over 250% within 12 months for a B-to-C gourmet condiment company.

Captured technical focus group data, transcribed, compiled and summarized for international events.

Planned and managed several successful tradeshow and marketing events for clients.

Created interactive situational analysis financial models and provided recommendations on strategic direction for several startup companies with one resulting in selection for VC reality show Rooster & Butch.

Successful analysis, redesign and re-launch of multiple e-commerce websites across industries leading to increased traffic, higher SEO rankings and improved online sales.

Director of Marketing and Sales

TruPlace (formerly Mouse On House) – Germantown, MD March 2011 – April 2012

Increased annual sales growth 18% despite reduction in total real estate agents in market.

More than doubled the prospect lists and increased customer base by 22% over 12 months.

Conducted and analyzed customer research to drive process improvements, modify customer retention efforts and develop a company marketing strategy.

Evaluated, planned, managed and presented at multiple key industry trade show events resulting in an increase in sales leads and brand exposure.

Launched company consumer mobile app and educated targeted customers on the viability.

Evaluated, customized, launched and managed SugarCRM solution including training and updates.

Strategic Planner and Market Analyst

Mash My Marketing – Denver, CO and Fairfax, VA September 2009 – March 2011

Business consulting practice that focused on marketing planning, business strategy development, and obtaining investment funding.

Regional Director and Franchise Owner

McGruff Safe Kids Total Identification System – Denver, CO January 2006 – August 2009

Built out new territory that provided parents with personalized child ID kits and educated schools on personal safety.

Chief Marketing Officer

Syzygic, LLC – Boulder, CO March 2008 – October 2008

Reworked business plan, developed product roadmap, created new brand image and strategy, developed new joint venture program and secured $500k in angel investment for group text messaging startup.

Product Marketing Manager

Intrado – Longmont, CO December 2004 – January 2006

Reinvented and launched stalled 9-1-1 personal info delivery product with MedicAlert. Developed/launched FCC mandated 9-1-1 service for VoIP providers in 60 days. Supported sales teams with training, event materials and personalized customer presentations.

Author, Publisher and Marketing Strategist

Sports Education Enterprises, Inc. – Denver, CO May 2002 – December 2004

Wrote guides educating casual fans on professional sports and made various media guest appearances.

Director of Marketing

Dynegy Global Communications – Denver, CO August 2000 – May 2002

Responsible for U.S. marketing strategy, execution and branding alignment. Built and led teams responsible for national sales support, product training, CRM management, proposal management and industry tracking.

Director of Product Marketing

FirstWorld Communications – Denver, CO September 1999 - March 2000

Hired and supervised product, channel and training teams. Created corporate brand strategy with $12m budget. Successfully integrated 8 ISP acquisitions into a new management platform and consolidated product lines.

Group Manager (last position held)

CenturyLink (formerly U S WEST Communications) – Denver, CO June 1991 - August 1999

Hired prior to graduation, held numerous positions in multiple organizations and received several promotions. Last position held was as group manager tasked with growing internet service revenues by championing the product brand throughout the company and integrating with all internal marketing teams.

EDUCATIONAL DEGREES

Master of Science in Telecommunications (interdisciplinary degree across business, information science and engineering), University of Colorado – Boulder

Bachelor of Science in Business Management, University of North Carolina – Wilmington

TRAINING & CERTIFICATIONS

Certified Qualtec instructor for Process Management

Dale Carnegie: Effective Communications and Human Relations

Haas School of Business, U.C. Berkeley Competitive Marketing Strategies for High-Tech Products

Dr. Tom Peters Lessons in Leadership, and Crazy Times Call for Crazy Organizations

Creating High Performance Teams

Achieve Global Professional Selling Skills Core Program

Pricing to Create Customer and Shareholder Value

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