JENNIFER K. ATKINS

346-***-**** • adve8p@r.postjobfree.com

INNOVATIVE BUSINESS DEVELOPMENT AND SALES LEADER

Business Development Director • Sales Director • Vice President of Sales • Director of Strategic Partnerships Sales Executive • Strategic Relationship Management • Strategic Planning • Revenue Growth

Exceeded Target Goals • Built Customer Pipeline • Market Positioning • Hospital • Healthcare Sales • B2B President’s Award • Service Excellence • Leadership • Consultative Sales • HUNTER

PROFESSIONAL HIGHLIGHTS

●High impact sales and business development leader with a 15+ year record of success across numerous high profile health organizations

●Top producing sales executive with progressive success resulting in national sales leadership roles

●Strong command of key medical, scientific, healthcare concepts, language and practices

●Creating and executing business development plans focused on delivering to and exceeding sales targets

●Demonstrated success leading business development operations and driving initiatives for revenue growth

●Developing overall sales strategy that drives volume and growth for each specific geography

●Proven track record in building the strategic path toward multi-million-dollar revenue

●Delivering a consultative approach to articulate vision, present value, and establish long-term relationships

●Competitive market positioning and generating accelerated growth in existing accounts

●Performing key business analysis, business planning and executing business plan delivery

●Developing and creating strong relationships at all levels within critical key partnerships

●Delivering high impact sales presentations and customer experiences tailored to distinct user segments

●Working cross functionally to align and execute key initiatives with local, regional, and national accounts

●Multi-site management, high-level collaboration with key internal and external stakeholders

●Identifying opportunities for new account growth and leading exploratory discussions

●Developing and launching multi-tier campaigns, projects, product/service enhancement and realization

●Experienced serving a variety of call points & therapeutic areas / specialties include: physicians, hospital clinical staff, payers, employers, post-acute level of care providers, academic centers, community-based care, and large hospital systems

WORK EXPERIENCE

CCRM Management Network/Unified Women’s Health June 2022 - Jan 2023

Director of Sales & Physician Marketing Position eliminated in acquisition

●Delivered 65% of total new patient volume across the network by building key referral partnerships.

●Oversaw 15 Sales/BD liaisons in 10 states across the US while driving sales & field marketing efforts.

●Exceeded network sales targets by 135% and 56%YoY margin growth in highly competitive markets.

●Recruited, managed, and coached sales team to meet and exceed sales goals inclusive of new accounts.

●Accelerated sales and revenue by developing and executing the overall network sales strategy.

●Delivered 1-on-1 coaching field rides to sales professionals in each territory, fostering a consultative, value and needs-based sales approach that focuses on identifying customer needs.

●Provided direct oversight of all business development/sales rep activities to optimize performance.

●Provided industry education and promoted awareness of services and treatments to treating and referring physicians, payers, labs, and other components of the care continuum.

●Developed thought leader relationships for sharing knowledge of industry specific initiatives and changes.

●Identified and solidified key strategic relationships for unique partnership opportunities.

●Managed and serviced critical and complex key strategic relationships with customers, healthcare providers, specialty pharmaceutical partners, payers and employers.

●Developed and maintained a high level of communication and degree of visibility for CCRM with medical directors, CEO, clinic staff and labs within each CCRM Network.

●Quantitively analyzed market and referral data to capitalize on existing and emerging opportunities.

●Fostered strong relationships with patient advocacy groups to support appropriate education and awareness activities in the community about services and accessibility.

●Supported national/local networking efforts & events with influential affiliations to solidify market presence.

●Boosted sales performance with pipeline review, sales call planning and direct CRM/Salesforce oversight.

●Provided volume and budget projections, sales forecasting, and weekly sales reports.

●Held motivational weekly team and individual meetings inclusive of sales training and development.

Network Funding Feb 2020 - June 2022

Director, Business Development and Operations

●Mobilized and directed 6 Business Development Reps by quantitively evaluating sales data and coaching while carrying own accounts and geographic territory.

●Recruited, managed, coached, and motivated a sales team of mortgage experts to meet and exceed sales production goals inclusive of new customer accounts and revenue growth.

●Achieved “Top Producing Branch” and “Million Dollar Club” Awards.

●Drove successful acquisition of new branch loans by galvanizing the business pipeline and new program development.

●Maintained a high degree of visibility for NFLP in the marketplace and community.

●Motivated the sales team by creating a culture that fosters recognition in support of goals.

●Kept abreast of evolving industry trends and the competitive landscape.

●Provided insight to regional management related to program delivery, process improvement, and sales activity results.

●Enhanced customer service efficiency while directing and delivering the sales activities of the branch.

●Introduced and implemented successful new, creative sales strategies to the mortgage industry.

●Performed weekly pipeline review and sales forecasting with BD Team.

Nexus Health Systems Dec 2018 - Feb 2020

VP, National Accounts & Community Relations Position eliminated due to COVID

●Secured key strategic partnerships with large hospital systems and C-Suite Leadership.

●Successful management of complex individualized neuro brain injury cases and projects.

●Enhanced account performance across a 6-state southwest region territory.

●Surpassed monthly goals by 120% by leveraging a new market development strategy.

●Drove sales process from referral to admission from all out-of-state accounts.

●Sourced and secured conversations/meetings with prospective key targets through sales efforts.

●Generated significant revenue growth by closing key strategic out-of-state network partnerships with targeted acute hospitals, post-acute providers, and insurance providers.

●Actively educated and brought awareness to all treating and referring physicians, hospitals, payers and other providers of the care continuum.

●Performed on-site patient assessments in acute hospital settings to determine appropriate level of care.

●Negotiated and secured “Preferred Provider” out-of-state contract with the largest Workman’s Compensation provider in New Mexico for brain injury treatment.

●Implemented community marketing/education programs and participation in National Industry Conferences.

●Increased out-of-state referrals by 60% by executing creative and forward-thinking sales/marketing strategies.

Encompass Health Sep 2009 - Dec 2018

Regional Area Director of Business Development

●Achieved 12% to 52% positive YoY growth for 9 consecutive years.

●Captured $1.6M+ in revenue while securing consistent gains for highly competitive territories.

●Exceeded territory sales targets by 30% YoY margin growth in assigned territories.

●Directed and coached a team of 22 clinical and marketing sales liaisons.

●Consistently exceeded ADC goals for 7 different Encompass hospitals with unique sales team model.

●Awarded Sales/Marketing Team of the Year 5 out of 9 years for the Southwest Region.

●Developed territory sales strategy and drove the sales process from referral to admission.

●Performed key business analysis, business planning/development and oversaw business plan delivery

●Delivered 1-on-1 coaching field rides to sales professionals in each territory, fostering a consultative, value and needs-based sales approach that focuses on identifying customer needs.

●Optimized and streamlined the referral development system by implementing best practice processes.

●Delivered persuasive, high-impact customer experiences tailored to distinct user segments.

●Worked cross functionally to align and execute key initiatives for 7 area Encompass Hospitals.

●Built collaborative long-term strategic relationships with physicians and hospital C-Suite Leadership.

●Boosted sales performance with pipeline review, sales call planning and direct CRM/Salesforce oversight.

●Analyzed market data and trends to identify and tap into key opportunities to gain market share.

●Consistently chosen by corporate leadership as Director of Business Development “Preceptor” for all new DBD hires at regional and national level.

Tenet Healthcare Sep 2005 - Sep 2009

Business Development Director

●Spent 90% of time in field sales developing relationships with key referral sources to drive new business development and admissions that aligned with ADC goals.

●Marketed all hospital service lines to other outside healthcare providers and targeted communities.

●Garnered promotion from Physician Liaison/Physician Development to Business Development Director of Senior Care Service Line within 1 year following a period of outstanding performance.

●Developed strategy for new service line, Acute Care for the Elderly Unit from start up.

●Initiated and assisted hospital CEO in securing academic affiliation with Baylor College of Medicine that generated an additional $10M in EBITDA through new on-campus academic programs in surgical oncology, vascular surgery, plastic and reconstructive surgery and geriatrics.

●Successfully recruited 56 key targeted physicians with a variety of medical specialties.

●Identified physician needs and collaborated with hospital CEO to develop a solution-based action plan.

●Increased physician engagement scores from 60th to 82nd percentile via leadership responsiveness to physician ideas, service line development and physician inclusion in driving change.

●Executed effective business development/marketing strategies to exceed budgeted ADC.

●Grew market share while accelerating business development activities.

●Planned and coordinated senior fairs, medical roundtables, CME’s and community outreach events.

●Analyzed market data and trends to identify and tap into key opportunities.

Prior Experiences: RehabCare Corporation (2000-2005), Dir of Physician Relations and Lead Sales Liaison; River Oaks Associates and Conditioning Center/Surgical Ambulatory Center (1995-2000), Dir of Marketing

EDUCATION

Amberton University, Garland, TX In Progress

Master of Business Administration, Healthcare Management

University of Texas at Stephen F. Austin State University, Nacogdoches, TX

Bachelor of Science, Business Administration & Marketing

TECHNOLOGIES & AWARDS

Technologies: Salesforce • Salesloft • LinkedIn Sales Navigator

Awards: Million Dollar Club Award - Network Funding • Sales Team of the Year (five years) – Encompass

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