Orange County, CA adve67@r.postjobfree.com

856-***-**** linkedin.com/in/mjemchale

PROFILE

Highly-experienced communications executive. Deep leadership experience with executive coms, automotive OEMs and startups. Able to influence internal customers and manage third-party relationships. Works across multi-disciplinary projects. Skilled in developing and executing clear and compelling messaging. Strategic thinker. Strong speech writing skills. Managed communications teams of 2-15. Developed executive presence working for leading British, German, American, Korean and Japanese brands. Very deep understanding of how to develop communications for brands that have a national and international presence.

PROFESSIONAL EXPERIENCE

2022-present

Executive Communications

Disney Parks, Experiences and Products

Responsible for executive communications for Chairman of Disney Parks, including strategizing and delivering media events, internal Town Halls and social media content. Director, Brand Experience

Kia America

2021-22

Director of Communications and Experiential, including all Editorial Media, Auto Shows, Brand Partnerships

(NBA, Forum) National Dealer Meeting, executive communications, speech writing. Launch of new Kia Brand and EV model EV6

CMO, Chief Communications Officer

Momentum Dynamics, American Electric Vehicle Technology 2019-21

Developing Brand, Marketing, External and Internal Communications for EV charging company. Transitioning start-up EV technology maker into scaled operational business. Managed culture communications during COVID. Developed internal and external content including new brand positioning and website. https://www.nytimes.com/2020/08/13/business/jaguar-i-pace-oslo-taxis-charging.html Consultant Principal

Auto, EV & Tech consultancy

2019+

Providing consultancy services to the Auto and Tech industry on Communications projects. Head of Communications, Rivian Automotive

American Electric Vehicle maker

2018 - 2019.

Launched all-new EV brand Rivian to US market. Responsible for all Rivian communications. Direct reports: 2.

Launched Rivian brand in US from zero awareness to 12 months sold-out before launch. Created internal and external communication strategy to launch the brand at the Los Angeles International Auto Show in 2018 and subsequently earned unprecedented coverage for a startup company. Transitioned the perception of the brand from yet another startup to Bridging the Gap into authentic scale. Developed culture communications for growing company over dispersed workforce (California and Michigan). Managed Communications of significant investment into the company from Amazon ($700m) and Ford Motor Company ($500m). Directed all executive and internal communications for Rivian. Most recent work:

https://www.forbes.com/sites/chucktannert/2019/02/08/meet-rj-scaringe-founder-of-rivian-automotiveand-teslas-worst-night mare/

https://www.nytimes.com/2019/07/02/business/rj-scaringe-rivian.html https://www.wsj.com/articles/ford-accelerates-its-electric-vehicle-push-with-500-million-stake-in-rivian-115******** SUBARU OF AMERICA, Cherry Hill, NJ 2007-2018

$17bn OEM automaker - 6 locations, 900+ employees. Most successful carmaker in America, 2007-2017 Director, Corporate Communications

Managed Subaru Communications including all Editorial Media, Social Media, Auto Shows, Motor Sports, Retailer Communications, Internal Communications. Provided communications liaison with SOA Government relations/Global Automakers (DC). Produced five annual National Business Conferences (budget $6m) to 600+ retailers including scripting, video production etc with average 95% “excellent’ scores from attendees. Speech writer and Counsel to Executive team. During this period Subaru saw 10 consecutive years of sales growth as the best performing automaker in the industry, with numerous product and business awards. Direct reports: 11. Budget: $75m

Responsibilities:

● Corporate speech writer for executives (internal, media and National Business Conference)

● Media and speech training for executives and key team members.

● Raised profile of executives with external groups - speaking at global industry events and positioning executives to win several ‘executive of the year’ awards.

● Created international newsworthy events that pulled A+ quality media attendance

● Directed high-energy media programs, such as record-breaking innovative Isle of Man TT race - (1m views on Youtube).

● Defined and executed Social Media strategy for Subaru, resulting in 2mm followers and industry-leading engagement levels (average 8%).

● Doubled average number of articles per month on Subaru brand and business with record positive tone.

● Subaru products voted Motor Trend Car of the Year 3 times.

● Refocused SOA Motorsports team from average 7th place to podium finishes in 2017.

● Defined Subaru CR with local community.

● Product placement: placed Subaru vehicles in TV: The Office, and Movies: Fast & Furious, Baby Driver.

● Conceived and directed 50th Anniversary celebrations for Subaru, February 2017-8.

● Managed Auto shows, Trade Shows, National Business Conference, Retailer Communications. BMW NA: 2004 - 2007

US arm of premium brand carmaker, BMW.

Manager, BMW Group Corporate Communications

2004-2007

Business communications for BMW NA.

Direct reports: 3. Budget $3m

● Supported BMW executives with speech writing, media counsel.

● Managed internal communications - 800+ employees over 4 US locations.

● Managed Corporate Responsibility programs for BMW NA.

● Produced national media events for BMW.

Manager, MINI Communications

2000-2004

Launched new MINI brand to US market. Responsible for all MINI communications. Direct reports: 2. Budget $1.5m

● Launched MINI brand in US from zero awareness to 12 months sold-out before launch.

● MINI voted North American Car of the Year, 2001.

● Created groundswell of positive media coverage.

● Created innovative and ‘cheeky’ programs such as Irish MINI tour to engage US media with MINI brand.

● Placed MINI in Italian Job and Austin Powers movies and Friends TV show. Rover Group Global HQ UK (Land Rover, MINI, MG):

To 1999

Manager, MINI and MG Communications 1998-2000: Global PR for end of life, Classic Mini. Manager, Land Rover Communications 1996-1998.

Manager, Land Rover events, Camel Trophy, Discovery 2 world drive. Manager, Rover Group Corporate Communications 1994-1996. Manager, Industry Relations 1992-1994.

Manager, Cost Engineering 1988-1992.

Moved from engineering team to Communications in 1994, bringing practical knowledge of engineering function/company knowledge. Learned first-hand how to manage media during crisis communications during break-up of Rover Group. Stayed with parent company BMW AG. EDUCATION

Warwick University, UK

M.Eng, Engineering Business Management 1999

Coventry University, UK

B.Eng Combined Engineering 1995

AWARDS

Automotive News All-Star, 2015

Media Week Gold Medal – PR Campaign – Subaru Pet Safety, 2015 South Jersey Executive of the Year list, SJ Magazine, 2015. NAPS – Extraordinary Achievement in Media Relations, 2011 PR Week Campaign of the Year, MINI, 2003

COMMUNITY INVOLVEMENT

Community volunteering: STEM (Save The Environment of Moorestown) Soccer coaching – little league

Scout assistant – NJ Pack 44

Robotics mentor – The Combustible Lemons, Moorestown High School Robotics team.

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