Cynthia Shern

advct1@r.postjobfree.com • Phone: 773-***-**** • www.linkedin.com/in/cynthiashern • Chicago, IL

PROFESSIONAL SUMMARY

Highly organized, a data-driven leader who leverages strong leadership, effective listening, and communication skills to drive innovation for business solutions. Strategic, detail-oriented, and analytical marketing professional with 15+ years of experience in ideation, development, and implementation of creative marketing strategies. Track record of having the flexibility to interpret data and collaborate cross-functionally with teams to drive successful outreaches across various channels including social media (LinkedIn, Twitter, YouTube), email marketing, videos, and websites & blog to meet deadlines for strategic direction.

SKILLS

●Software: MS Suite (Word, PowerPoint, Excel, Outlook), WordPress Editor, Webflow, HubSpot, Salesforce

●Skills: Content Strategy, Keyword Research, Copywriting, Editing, Proofreading, Social Media Marketing, Project Management Skills

Work Experience

Various Roles, jTask, Inc, San Mateo, CA 01/09 - 11/22

Senior Marketing Manager 2020 - 2022

●Curated content, and newsletters, wrote social media posts, organized creative strategy, and PR releases, and facilitated presentations, and thought-provoking articles for the website, blogs, and LinkedIn daily which increased business by 10%

●Supervised a team of 3 marketing staff members and contractors by facilitating training and onboarding

●Coordinated email campaign management and optimization techniques which increased outreach by 75%

●Developed webinars that generated B2B leads creating $100,000 in business revenue

●Oversaw branding strategy, brand campaigns, and brand partnerships to increase impressions and presence at annual and several regional conferences by collaborating with teammates and industry thought leaders

●Leveraged analytics and trends to contribute ideas to whitepapers and web content for change management education and improved user experience

●Directed project management for ads creation, social posts, videos, and other critical messaging by working closely with the CEO, interns, and freelancers to increase customer participation in offered courses

Marketing Communications Manager/HR Manager 2009 - 2020

●Led development of engaging B2B email campaigns, Salesforce, and HubSpot list management which resulted in increased brand marketing awareness and customer satisfaction

●Partnered with 10 ACNP chapters including cross-functional collaboration with membership, sponsorship, as well as learning and development partners to drive strategic marketing initiatives

●Oversaw talent acquisition including hiring processes, developing job descriptions, and screening/interviewing prospects while managing the talent database

Document Auditor, Abbott Laboratories (Abbott Diagnostic Devices), Chicago IL 2004 - 2009

●Reviewed manufacturing and test documents for Abbott Diagnostics Division approval or rejection to drive federal compliance and quality assurance

Marketing Consultant, Honeywell, Phoenix AZ 2003

●Drove business development, B2B outbound calling, and appointment setting for radio-dispatched paratransit networked services which resulted in establishing and maintaining a market presence for product launches

Various Roles in Software Sales & Marketing 1990 - 2004

●Available Upon Request

Education & Certifications

●16 hours, Fundamentals of Effective Project Management, Chicago, IL

●10 hours, ISO 9001 Quality Audit Training (Internal Auditing), Palo Alto, CA

●30 hours, Copywriting, Concept Development, The Ad Center of Los Angeles, Los Angeles, CA

●12 Credits, Business Administration, Antioch College, Venice, CA

●12 Credits, Fine Arts & Dance, University of California, Los Angeles, CA