CATARINA COLLINS SERRA

646-***-**** advcgh@r.postjobfree.com www.linkedin.com/in/catarinaserra Sugarland, TX

STRATEGIC CHIEF FINANCIAL OFFICER

Optimizing financial and operational infrastructures to boost efficiency and revenue growth.

●Build a foundation for business strength in strategic planning, operations, and financial functions, partnering with C-suite and functional stakeholders to establish an infrastructure for balanced growth and profitability while effectively mitigating risk.

●Navigate global, cultural transformation connected to mergers and acquisitions, establishing best practices with finance and forecasting models that drive cost-cutting and operational scaling.

●Oversee enterprise-level integrations with due diligence and identification of equity value drivers, working capital management, and sources for financial and operational synergies.

●Enhance business agility and reporting mechanisms with real-time transparency on the financial health of the business via detailed performance metrics and actionable insights for informed, strategic decision-making.

●Establish credibility and trusted partnerships with executive teams, functional stakeholders and government entities, known as an effective developer of reliable solutions to complex business challenges.

KUDOS

‘During the time we worked together, Catarina excelled at all aspects of managing a massive project with a half-billion-dollar value. From scoping to planning, hiring, reporting, inter-departmental influencing and more, she ensured the process ran on time and that all stakeholders expressed their buy-in on the final result.’

Manager.

UJA-Federation of New York.

Areas of Expertise

●Strategic Planning Leadership

●Cash Flow Cost Controls

●Mergers Acquisitions Integration

●Organizational Infrastructures

●Budgeting Forecasting P&L

●Audits Compliance Risk

●Financial Modeling Reporting

●Supply Chain Logistics

●Staff Training Development

●Continuous Improvement Initiatives

●Data Analytics BI Tools

●Program & Project Management

PROFESSIONAL EXPERIENCE

Americas Finance Director, Executive Jul 2022 – present

Sabic Aramco Americas

Manage finance team across US / Canada and LATAM – Asset Base: ~$10B

●Partner with VP of the Americas on improvement projects to enhance controllership environment / Performance

oCreated and led Cash Flow Council, partnering closely with operations to enhance working capital performance.

●Partner with executive leadership during the build of GCGV: $6B, JV with Exxonmobil

●Appointed by the CEO as Scientific Design Board Member (2022 acquisition) – Aug ‘22

Global Controller Director, Executive Americas, Europe and APAC 2019 – Jul 2022

Sabic Aramco Americas

Managed finance controllership team across Americas, Europe and APAC

●Re-aligned and built world class controllership team (US) while implementing new financial reporting

●Led monthly/quarterly close in accordance to IFRS guidance and successfully aligned with the external auditors partners

oSuccessfully led and implemented Global Account reconciliation policy (KSA, AMRS, EUR and APAC)

oRe-designed and implemented new PP&E and GW global impairment model and global process

Chief Financial Officer 2018 – 2019

General Electric U.S. & Canada

Supervised team of 5 direct reports and provided strategic financial and operational roadmaps to improve P&L performance of ~$150M division and revamp organizational infrastructure. Defined processes for managing cash and structured deal review, training staff on interpretation of numerical findings.

●Realigned finance team from services vs. equipment into industry and government segments, creating two P&L’s finance leader roles better able to partner with respective GMs and maximize profit for the company.

●Established cash flow forecasting to better manage working capital and guide informed decision making for the CEO, facilitated by weekly meetings to create awareness and drive action.

Finance Operations Leader 2016 – 2018

General Electric U.S. & Canada North America

Recognized for cash position record-year performance (2017)

Liaised with C-suite to direct strategic initiatives and partner with operational teams across all product lines, supporting a $4B product portfolio. Worked closely with the commercial team to maximize cash.

●Connected commercial teams in the region with manufacturing teams in the plants, maximizing revenue potential.

●Grew revenues with an internal campaign encouraging employees to contribute conversion ideas, implementing the top 5.

Chief Financial Officer Drilling & Logging Services 2013 – 2016

General Electric U.S. & Canada North America

Recognized for revenue generation from closing key deals in China and Russia (2016)

Spearheaded financial operations and two P&L lines across Europe, Asia, and the Americas, with oversight of 5 direct reports. Performed due diligence to integrate financial operations of Logging Services into Drilling Services business unit.

●Partnered with technology leadership to maximize rental model revenue, leading to multi-million-dollar revenue generation.

Finance Director Media Engineering, GE NBC Universal 2011 – 2013

General Electric New York, NY

Held full accountability for $50M annual P&L and $700M fixed assets. Mitigated risk for future inventory issues with enhanced policies and procedures.

●Led cross-functional team conducting physical inventory for NBCU NYC asset base, driving significant financial adjustments

Finance Director Financial Planning & Analysis Digital, GE NBC Universal 2009 – 2011

General Electric New York, NY

Oversaw $1.2B P&L budget for shared services cost center, leading team of 2 direct reports.

●Reduced cycle time for financial consolidation from one week to 20 minutes with standardized, automated reporting.

●Identified $20M savings opportunity with business intelligence tools that provide actionable insights for decision making.

Finance Director Financial Planning & Analysis, GE NBC Universal 2006 – 2009

General Electric New York, NY

Received NBCU Leadership Awards for accomplishments in reporting (2007 and 2008).

Directed initiatives to improve performance and reporting capabilities for a $600M cost center with $700M in assets.

●Played a key role during post-acquisition integration of Weather and Oxygen channels, leading synergy discussions.

●Revised capital estimation process and introduced balance sheet/cash flow reporting methodology that allowed for daily monitoring during quarter-end close.

Regional Senior Finance Manager 2004 – 2006

GE Corporate – Corporate Audit Staff Leadership Program, Americas / Europe 2002 – 2004

GE Capital Europe - Financial Management Program 2000 – 2002

General Electric Europe West Region, Paris

Successfully led the GE plastics West Region - Achieved 1-2% high forecasting accuracy within 4 months

ADDITIONAL EXPERIENCE

Held ‘Big 4’ Auditor role

Ernst & Young (E&Y)

Coordinated marketing segmentation and telemarketing

Microsoft Portugal

Centralized 6 locations into Center of Excellence (COE)

GE Commercial Finance CT

Improved revenue recognition and reserve accounting

GE Plastics Germany

Helped resolve $400M financial disconnects

GE Corporate

Led 5-year STAT to GAAP audit under deadline

GE Insurance France

Introduced financial adjustments/controls (turbomachinery)

GE Oil & Gas Italy

EDUCATION TRAINING

Bachelor of Science (BS), Economics

Universidade Catolica Portuguesa

Leadership Series

General Electric, NBC Universal

Financial Management Program

GE Capital Europe (with honors)

New Manager Development Program

General Electric

Audit Staff Leadership

General Electric Corporate

CSOE – Certified Sarbanes-Oxley Expert

GE Power Systems

Six Sigma Green Belt

General Electric

PROFESSIONAL AFFILIATIONS COMMUNITY SERVICE

●Board Member Scientific Design (SABIC Company)

●Member SABIC Americas Leadership Council

●Member SABIC Women Network

OTHERS

Languages

●English

●French

●Portuguese

●Spanish (fluent)

●German

●Italian (basic)

Technology Tools

●MS Office 365

●SAP

●PeopleSoft

●Oracle

●DataLake

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