Digital Marketing Relationship Manager

W O R K E X P E R I E N C E

Performance marketing campaigns on Facebook & Google

AdWords. Campaign Optimization (CPA, CPM, ROAS, ROI) for Various E-Commerce Brands & scaling the campaigns for maximum performance.

Hands on experience in Shopping Ads, Display Ads,

Discovery Ads, Amazon PPC, Keyword Research, Retargeting Campaigns (Facebook & Google), SEM & Analytics.

Planning and executing sales promotions by email

marketing & banner ads in website.

Building strategy, plan & manage Paid Search (PPC/SEM) campaign, CRO of website and improving mobile KPIs through methodical AB tests.

Setting up and optimizing Google Analytics properties and provide significant insights into factors impacting online results. Responsible for generating high-quality leads for the business. Identify opportunity areas for growth and optimization. Collaboration with internal teams and handling end to end client for weekly or monthly tracking report and meetings. Performance Marketing

SPIKE ROAS Nov 2020 - Feb 2022

(Digital Marketing Agency)

Developing Sales Presentation strategies to successfully meet the quarterly team targets of more than 600cr. Working with marketing team and structuring Facebook Campaigns (Budgeting, CPM, ROI, Funnels, Creatives Optimization)

Generating online & offline leads to increase the overall revenue.

Competition Analysis of the new projects to strategize the pricing and offers.

Successfully achieved all the targets of 9 projects I have worked with and generated more than 150cr. business including sourcing, closing & marketing.

Client Relationship Manager & Digital Marketing

The Guardians- Real Estate Advisory Jan 2019 - May 2020 PGPM (Marketing)

ICFAI Business School Mumbai

2017- 2019

B. Com (Hons)

Teerthankar Mahaveer

University

2013 - 2016

E D U C A T I O N

+1-206-***-****

www.linkedin.com/in/ay

ushi-rastogi001

ayushirastogius@gmail.c

om

C O N T A C T M E A T

D I G I T A L M A R K E T I N G /

P A I D S E A R C H /

D I G I T A L P R O J E C T M A N A G E R

AYUSHI RASTOGI

Designed and executed end to end marketing campaigns

(primarily B2C and E-Commerce)

Identifying and closing the up-sell and cross sell opportunities.

Performance marketing campaigns on Facebook. Campaign Optimization (CPA, CPM, ROAS, ROI.)

Created daily & weekly report to measure and analyze important metrics.

Freelancer- Performance Marketing

Optimize Goal July 2020 - Oct 2020

Seattle, WA

Facebook Ads

Google Ads Apple

Search Ads

YouTube Ads

LinkedIn Ads

Instagram Marketing

Google Analytics

Google Merchant

Center Google Tag

Manager Mailchimp

Email Marketing

Amazon PPC SEM

Strategy Building

Conversion Rate

Optimization

Scaling Campaign

Optimization A/B

Testing Media

Buying

Shopify WordPress

Microsoft Excel

T E C H N I C A L

S K I L L S

Positive Attitude Self-Awareness Problem Solving Teamwork Attention To Details Quick Learner

Soft Skills

Conducted a Market Research to get in-depth knowledge of consumer behavior in beverage Industry.

Competitive Analysis of the product by various tools. Analyzing ongoing campaigns in Branding and Advertising vertical and giving recommendation based on that.

Mapping of market segment wise - RMT and SAMT stores. Intern - Varun Beverages Ltd

PepsiCo Mar 2018 - May 2018

Social Media

Marketing &

Facebook Blueprint

by META

Advance Google

Analytics

Google Ads Display

Certification

Google Ads Shopping

Certification

Apple Search Ads

Certification

Programmatic

Advertising

Foundation

Microsoft SQL Server

2022 Essential

Training (Pursuing)

Agile Project

Management with

Microsoft Project

(Pursuing)

C E R T I F I C A T I O N

Analytical & Creative

Thinking

Flexibility & Adaptability

Active Learning

Goal Oriented

S T R E N G T H

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