Lenny Galán Royal

Atelier Building,

*** **** **** ******, #***

New York, NY 10036

Mobile: +917-***-****

Email: advb0x@r.postjobfree.com

PROFILE

Originally from New York City, I started my career in 1997 in New York City. In 2006 I moved across the pond to London. I am a well-organized individual who works under pressure and meets deadlines. Eager to learn new skills and enjoy challenges. I’m an initiative-taking personality and the determination to see a task through to the end. Communicate well, with the ability to solve problems in a resourceful manner. QUALIFICATIONS AND EXPERIENCE

Over 21 years of experience as a makeup artist and have worked on photo shoots and fashion shows, and several years of the head of artistry, education, and retail sales for luxury cosmetic makeup brands. I have learned the importance of moving forward with the commercial market and understanding how to manage a successful department by creating and developing exciting aspirational content and training material. EMPLOYMENT

February 2019 – Present, Senior Manager- Business Development and Education Manager – Trinny London, North America

● Manage and expand Trinny Woodall’s and Trinny London's vision of "Be your Best" clean everyday makeup and grow the company in North America. Building relationships with retailers, press, and our customers and maximizing opportunities with the Trinny Tribe groups, events, and socials.

● Create and deliver New Starter Induction (NSI), New Product Updates (NPU), and all educational and artistry workshops for the North American business. Create and provide educational and artistry content for Trinny London, North America.

● Project managing all aspects of events and pop-ups with consistent communication with external and internal staff.

● Monthly training and workshops on seasonal looks, tips and tricks for pro makeup artists and staff

● Schedule monthly reviews with all employees and discuss their performance to identify training and coaching needs for further development. I constantly report all business sales and staff performances to our COO.

● Communicate regular catch-ups with all executive and senior-level staff to Trinny London UK HQ team to further develop the North American and UK business by forecasts, coaching and training strategy and looking for new business ideas. July 2017 – Jan 2019, Lead Artist & Events Manager, Nars, UK & Ireland

● Attended special high-profile PR events, promoting NARS to press and VIP clients alike through product presentation and makeup application demonstration

● Responsible for creating all events in stores and managing events, Senior Artist, and Rota

● Developed the NARS store team’s artistry skills through demonstration and training with artistry modules

● Support marketing with a launch calendar that creates in-store demonstrations and artistry training for the resident artists.

● Collaborated with Commercial and Education Head office Teams when in-store visits to deliver the daily expectations

● Collaborated with PR and the Education Department to create content and deliver ongoing makeup trends to the Counter Artists.

● Created UK content to promote new collection launches

● Worked closely with National Education & Artistry Manager when requested with the development of Artists on workshops and store support

● Collaborated with Global Artist to deliver content and Artist workshops for all store-level and Senior Artist Teams

● Produced reports on events, store visits (including competitor insights), business opportunities and Senior Makeup Artists’ performance to the line manager, including all productivity

May 2012 – August 2014, UK Sales and Education Manager, Kevyn Aucoin Beauty, UK

● Responsible for the 64 Space NK stores in the UK and Ireland

● Have successfully managed to take over $2 million on a business only 16 months trading within Space NK

● Responsible for events and all company training workshops

● Implemented new training and selling workshops to empower Space NK employees to sell the brand and achieve sales targets

● Constantly Incentivizing and training a team consisting of two coordinators and 15 key artists who worked within all Space NK stores April 2011- March 2020, Freelance Makeup Artist for Fashion and Music UK, USA

● Makeup Artist for celebrities, photoshoots, and music/TV

● Maintained close relationships with PR companies on the latest products

● Introduce clients to all the latest trends and cosmetics in the market

● Personal Shopper and adviser for VIP clients

March 2007 – April 2011, Senior Store Manager, Space NK London UK

● Responsible for scheduling and managing a team of eleven

● Events planning and implementing incentives ideas for the team and store to achieve sales targets on a daily and weekly basis

● Manage all areas of the business, stock management, administration, payroll, training, and development of each team member

● Training manager on sales and overall business for new managers July 2004 - August 2006, Regional Makeup and Field Trainer, Fresh Inc. New York

● Scheduled for all Fresh events upon request Internationally

● Managed twenty-five wholesale accounts in New York City area,

● training store sales associates on an ongoing basis brand, the product lines, new products, monthly focus

● Merchandising with an emphasis on the colour collection

● Implemented ideas and events for the company, maintaining company philosophy and standards

HIGHLIGHTS

Lead Artist for the 2018 Stylist Live Fashion shows in London in partnership with Nars Cosmetic and Babyliss.

FASHION SHOWS

JD Anderson, Christopher Kane, Timmy Hilfiger, Alexander Wang, Rixo, DVL EDUCATION

2010- 2012

Birkbeck, University of London

Arts, Entertainment, and Media Management

REFERENCES Available upon request

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