prateekmalhotra****@Prateek gmail.Malhotra com 604-***-****

CAREER OBJECTIVE

Digital marketing professional experienced in sales, marketing and account management. Google AdWords and Analytics with skills including PPC/SEM, lead generation, analytics,social media,landing page optimization, and creative work. Out-of-the-box creative problem solver, capable of meeting deadlines under pressure. Detail oriented with exceptional communication skills.

EDUCATION

University Canada West Oct 22 - Pursuing

Masters Of Business Administration - .

Delhi University Jul 14 - Jul 17

Bachelor Of Science Electronics - 70%

Institute Of Management Technology Aug 19 - Aug 21 Post Graduation Diploma In Marketing - 70%

WORK EXPERIENCE

Aakash Byjus Center Jan 21 - Aug 22

Senior Marketing Coordinator

Directed digital marketing and email marketing campaigns to promote brand recognition, products, services, and brand revenue-focused activities to generate leads and sales. Produced short and long-form content materials, link-building strategy, and web analytics plans.

• Determined the type of advertising channels, strategies, and image ideas for product marketing campaigns. Worked with in-house or external content creators to produce the desired content.Managed a shared calendar, scheduling the tasks and creation of each piece of content and the planned release of each piece of content for product marketing.

• Created Email marketing campaigns: CRM, email design, messaging,personalisation, distribution, tracking performance, drip funnel, and email campaign analytics for future upgrades Created multimedia projects: video, infographics, webinars,PowerPoint presentations, video tours.

• Monitored website functionality and social media traffic. Created and curated content and image library for social media platforms and website to build a robust brand presence and online visibility. Reported on thmarketing campaign performance, including tracking web and social media performance, SEO, domain authority,and competition to plan new tactics and improve results.

• Developed relationships with vendors whose services are needed for product marketing and sale

Toppr Technology Jun 19 - Oct 20

Marketing Executive

Directed digital marketing and email marketing campaigns to promote brand recognition, products, services, and brand revenue-focused activities to generate leads and sales. Produced short and long-form content materials, link-building strategy, and web analytics plans.

• Determined the type of advertising channels, strategies, and image ideas for product marketing campaigns. Worked with in-house or external content creators to produce the desired content.Managed a shared calendar, scheduling the tasks and creation of each piece of content and the planned release of each piece of content for product marketing.

Designed and implemented offline marketing event including b2b tie-up SKILLS

Communication Management

Google Adwords

Google Analytic

Facebook Ads

Email Marketing

Salesforce

Bing Ads

Webengage

Social Media Marketing

LANGUAGES KNOWN

English

DECLARATION

Prateek Malhotra

Date : 22 Sep 2022 Prateek Malhotra

Place : Delta