Account Manager National

Jeffrey F. Becker

Chapel Hill, NC *****

advari@r.postjobfree.com • mobile 949-***-****

— Accomplished Sales Executive —

Growth-focused leader with history of achievement offering record of profitability through collaborative customer, stakeholder, and vendor alliances.

— Expertise —

Team Leadership & Development Account Development & Growth Operations Development & Management Client Satisfaction & Retention Consultative & Solution Selling Ongoing Needs Assessment Revenue Goals Achievement Contract Negotiations Sales Cycle Management Territory Management & Expansion

— Career Accomplishments —

Averaged over $1M in direct annual sales since 2002. Successfully led multiple employers into Large/Grand Format marketplace. 25 years of demonstrated expertise in Print Industry.

— Professional Experience —

Benson Integrated Marketing Solutions (remote) Atlanta, GA Relationship Director 10/2021 – 1/2023

Key Accomplishments:

Lead a team of 4 Project Managers in servicing key accounts.

This was a specialized role, focusing solely on providing premium Permanent Signs to the Multifamily Residential industry (owners/developers of apartment communities).

Billed $1.4 Million in 2022.

Capital Wraps, Inc Raleigh, NC

National Account Executive 3/2021 – 10/2021

Key Accomplishments:

Successfully brought my book of business with Navy Federal Credit Union and a major SE Regional Experiential Design Firm.

Specializing in Branded Interiors, Retail Signage, Experiential Environments, Architectural Elements, Fleet-Graphics Management, National Installation. Westamerica Communications (remote) Lake Forest, CA Director of Operations & Business Development 7/2018 – Present Operational Improvement and Sales for new Display Graphics division. Generate new business, guide division to growth and profitability in a competitive marketplace. Key Accomplishments:

Revamped and Optimized Estimating and job cost accounting to accurately reflect overhead and Billable Hourly Rates for all equipment and labor processes.

Brought Display Division labor into alignment with overall operation for job cost-accounting and drawing-down materials/supplies on each job to provide management accurate financial reporting.

Winning new business for both Commercial litho division and Display graphics – 40” UV Litho, Variable Digital, and Grand-format Dye-sublimation Fabric for SEG Frames.

Landed significant high-end folding carton packaging account within emerging legalized cannabis industry.

Won new business from Ad Agencies, National Retail, Consumer Product Manufacturing, and Experiential Branded Environments.

The DOT Corp. Irvine, CA

Director of Wide Format Operations & Account Management 6/2012 – 7/2018 Brought rapid sales growth and operations development for new Grand Format Digital production division startup. Maximize buying performance of high-profile accounts, with accolades for eliciting outstanding vendor collaboration and fostering B2B relationships. Generate increase in existing business and secured top rankings in competitive industry, driving volume by cultivating and enhancing key relationships. Directed teams by developing business strategies for sales processes, revenue and expense controls, target achievements, and market presence growth.

Key Accomplishments:

Developed new Estimating and Financial reporting systems for new division.

Train production employees in best practices, substrates, vendors and LEAN principles.

Train project managers in industry concepts and best practices.

Aggressively pursued sales targets to successfully grow department revenue by 300% from

$500K to $2M annual sales with only $520k in new equipment over first 2 years.

Won $1.8M/yr.+ healthcare industry Print, Fulfillment & Direct Mail contract through persistent pursuit and meticulous response to customer’s needs.

Managed over 600 SKU#’s in inventory & print on demand for online ordering & fulfillment.

Achieved #2 salesperson for year 2016, #1 in 2017. On pace for $2M in direct sales for 2018 prior to joining Westamerica.

Pictura Graphics Asheville, NC - remote

Senior Account Manager 6/2011 – 6/2012

Recruited to lead territory expansion, account diversification, expansion of existing relationships to increase market share and reach sales goals through promotional strategies. Gained traction by crafting and executing strategic business plans for high ROI promotional events, working in conjunction with senior management and marketing teams. Cultivated relationships with key-decision makers, persuading them to realize benefits of specialized product lines and become loyal customers. Leveraged client satisfaction to use as competitive advantage.

Key Accomplishments:

Converted and managed key accounts such as Erwin Penland Advertising, Jack Porter Design, Verizon Wireless, Red Robin International, and Ingles Supermarkets. Vomela Asheville, NC - remote

National Account Manager 6/2010 – 6/2011

Tirelessly researched and penetrated accounts to generate increased revenue from regional companies. Leveraged industry expertise with exceptional people skills to manage customer relationships and act as liaison between customers and company. Built brand loyalty and negotiated vendor and customer contracts. Followed up with and retain accounts.

Image Options Foothill Ranch, CA

National Account Manager 12/2008 – 6/2010

Collaborated with internal and external stakeholders to ensure a positive customer experience and maximization of revenue. Increased and maintained customer satisfaction and provided tailored solutions for customer needs. Identified and cultivated new prospective relationships while managing current customer portfolio.

Key Accomplishments:

Won key accounts, such as Verizon Wireless and Erwin Penland Advertising (Greenville, SC).

Coordinated and executed multiple brand-experience environments at major sports and entertainment venues across the country, utilizing highly customized print, fabrication, construction, and installation.

Effective Graphics Torrance, CA

Director, Retail & Out-of-Home Solutions 3/2005 – 12/2008 Directed daily operations in the provision of print solutions. Collaborated with customers to improve ROI and visual expression of their brands.

Key Accomplishments:

Led development of premier Grand Format digital print operation through client management, new business growth, staff training.

Achieved record high direct sales of $3.9M in 2007.

Focused on Retail Signage and Experiential Environments. Education and Credentials

Bachelor of Arts, Anthropology

University of Minnesota – Minneapolis, MN

Professional Associations

APAOC Board of Directors · 2004 – 2006, & 2013 – 2015 AAF Asheville Board of Directors · 2011 – 2012

Member APALA · 2002 – 2009

Founder/President Ad2 San Diego · 2002 – 2004

San Diego Ad Club Board of Directors · 2002 – 2003 Capabilities

Account Management, Business Development, C-Level Presentations, Competitive Analysis, Consultative Selling, Contract Negotiation, Cross-Selling / Up-Selling, Customer Retention, Deal Negotiation and Closing, Lead Management, Market Research / Analysis, Marketing Management, Post-Sales Support, Prospect Qualifying, Prospecting / Cold Calling, Relationship Management, RFP / RFI / Bid Response, Sales / Marketing Strategizing, Sales Cycle Management, Sales Forecasting / Budgeting, Strategic Alliance Development, Territory Management, Operations Planning & Development, P&L Responsibility

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