Maira Siddiqui

Milton, ON, L*T *S*. (Cell) 647-***-**** adv9tq@r.postjobfree.com

Education:

Project Management Institute - Project Manager Professional Candidate January 2023 – Present University of Toronto Continuing Education – Artificial Intelligence & Machine Learning June 2022 – September 2022 Udemy - Python Bootcamp & Statistics for Data Science and Business Analysis December 2020 – March 2021 University of Toronto - Bachelors of Business Administration, Specialist in Management September 2011 – April 2015 CGPA: 3.80

Experience:

Analytics Manager, Data Science May 2021 – Present Enercare Inc.

• Analyze marketing performance and produce post-mortems with PY insights using SQL, Python, Google Analytics, Sales Force & Power BI.

• Analyze data using database queries (SQL, Access), web analytics tools (Adobe/Omniture), and campaign management software tools.

• Evaluate customers online behavior and provide insights and recommendations for further enhancements to the guest experience.

• Analyze A/B and Multi-variate tests.

• Lead the set up for dashboards by campaign (closer to ‘hub’ for better visibility).

• Design an effective strategy to find greater efficiency in media dollars.

• Conduct brand lift studies/in-market creative tests and reporting for awareness campaigns.

• Integrate and maintain non-digital reporting (reach, frequency for traditional media).

• Create geographic targeting with vendors like Environics/CiG.

• Built predictive models to solve business problems – i.e predictive churn modeling

• Collect, source and organize data in to useable formats.

• Analyze data to discover trends and patterns to find business solutions. Retail Marketing Manager (Contract) February 2021 – May 2021 GLENTEL Inc. – (ROGERS/BELL)

• Managed account relationship with Costco to support initiatives driving incremental business growth.

• Planed and executed in-warehouse marketing, online marketing, print production, adverting tactics and marketing strategies.

• Worked with the Sales teams to ensure that all marketing is consistently current, accurate and deployed per project plan timelines.

• Led project management activities by establishing detailed timelines and direction to internal groups and external contractors.

• Managed email marketing, GLENTEL microsite and Costco website while diagnosing and resolving functionality issues.

• Diagnosed business shortcomings using data from Google Analytics to provide recommendation to increase website traffic. Retail & Experiential Marketing Specialist August 2017 – May 2020 INFINITI Canada

• Created brochures, radio scripts, out of home and website content which resulted in 20% YoY increase of showroom traffic.

• Planned and executed launch related programs, increasing event traffic by 80% from previous vehicle launches.

• Managed budget of 6.8M annually, while achieving cost savings by 10% YoY through good vendor relations.

• Took charge of vehicle ordering, event training, CRM initiatives and post event evaluation.

• Planned and executed 7 major National Autoshows, 5 sponsorship activations, and 64 consumer drive events annually, resulting in an increase of Leads by 35%YoY and Handraisers by 40%YoY.

• Designed upcoming campaign calendar with a focus on brand building, followed by implementation strategy and activation.

• Led over 20 event staff and managed 6 creative agencies while communicating marketing information to 43 dealerships across Canada.

• Led CRM initiatives, monitored leads and set sales targets for the regional teams, which resulted in 5% increase in monthly sales.

• Developed event closedown and analytical reports, while presenting to management, resulting in a 30% customer lead generation.

• Liaise and led sponsorships with Amazon, Tennis Canada and Dragons Den that resulted in 1.2M cost efficiency and increased brand awareness by 20%.

• Developed KPIs such as Lead and Handraiser targets, event and website traffic to evaluate campaign effectiveness and efficiencies while being presented with the Chairman Award for Innovation.

• Coached 6 co-op students with focus in marketing and helped them land fulltime jobs within the organization. Sales Operations Data Analyst October 2016 –August 2017 INFINITI Canada

• Led the development of corporate strategy for national incentives programs, while communicating with the Retail Network in adherence to policy and procedures as related to payment and management of incentives.

• Researched and tracked competitive market and sales related data, resulting in an increase of retail sales by 20% on a quarterly basis.

• Reviewed monthly retail program offering such as rates, payments, point of sale systems and marketing programs to find growth opportunities in the pre-owned segment, which resulted in an increasing of sales by 40% YoY.

• Analyzed quarterly sales reports and developed a customer segmentation strategy that resulted in 15% increase in wholesale sales.

• Led presentations for team members on excel tools including, v-lookups, index-match, checkboxes, dropdown menus and linking files.

• Achieved solid financial and business acumen working with finance teams to propose, review and measure monthly incentive program, creating payment files, data feeds, costing models and operational expense processing. Sales & Marketing Data Analyst August 2015 –October 2016 Wellnx Life Sciences Inc.

• Conducted competitive research in product categories (SWOT analysis, market sizing, trends, competitors, messaging, etc.) to recognize opportunities for growth that resulted in the launch of “Pure Goodness” brand, which grew the company sales quarterly by 30%.

• Planned and led major tradeshows across Canada ensuring supplies, products and other resources were on time and in budget.

• Project managed the “Crossfuel” brand from its launch to growth while building solid customer base through Handraisers at CanFit Pro.

• Utilized several marketing mediums such as TV, social media and Web-Ad Creative to increase overall sales by 35% YoY.

• Diagnosed business shortcomings using data from Retail link and IRI while providing recommendations to increase overall sales.

• Used SAP ERP to improve inventory management and increase sales revenue. Additional:

• Exceptional knowledge in MS Exel, MS Word, PowerPoint, Outlook, Sharepoint

• Technical Skills: Python, SQL, Jupyter Notebook, NumPy, SKLearn, Power BI, Google Analytics, Google Ads, Invoca, SAP, Salesforce, Visualization, Data Science, VIMs programming, DRS, IRI, Retail Link, Wrike

• Hewlett Packard: 3rd place for Young Entrepreneurship Challenge – IT Award of Excellence

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