Digital Media Director
Resume:
Ryan Shea Hourigan
****.****.********@*****.***
Success Acumen
Provide turn-key solutions to reach and exceed growth goals with expertise in professional marketing tools. Experience
Director of Marketing with Rebuilding Together El Paso Feb 2021 - Present
● Web - Print - Tv - Digital - Social Media Manager
● Email Marketing List Builder - Press Relations - National Compliance Marketing & IT
● Salesforce Segmentation, Utilization, and Best Practice Strategist
● Management of Marketing Intern’s growth & the organization’s Marketing Calendar
● Constituent Advocate, & Volunteer Growth Management
● Email Marketing - Press Relations - National Compliance Marketing & IT Advertising & Marketing Feb 2018 - Present
● Responsible for over 20 million in media spend
● Hands on construction & optimization of Google Ads, PPC spend, and Media buys
● Generating leads and Closing Qualified Clients
● Sales to small & enterprise businesses - Consulting with owners for their online solutions
● Building partnerships for maximizing strategic advertising investments and marketing spend. Vivial - Owned by the Berry Co. August 2017 - Feb 2018 Internet Marketing Ace
● Sales to small & enterprise business - consulting for online solutions
● Salesforce Lists and Target Market Expert
● Building partnerships for maximizing strategic advertising investments
● Sold digital ad solutions - SEO, SEM, PPC, Display & Social Media
● Remotely sold solutions finding company & client satisfaction Quality Systems, Inc. - NextGen Healthcare Solutions August 2010 - August 2015 Channel Partners and Senior Sales Analyst
● Identified over 1 million in Target Sales and achieved 90% to goal with Marketo & Sales Team
● Foster and develop strategic channel partners for reseller contracts
● Analytical forecasting of opportunities and multiple sales conferences attend
● Developing executive dashboards & visual reporting
● Achieved revenue growth goals working directly with VP of Sales
● Organization-wide CRM best practices training with adoption of Salesforce and SAP
● Salesforce Administrator and Marketo integration for sales and marketing integration
● Recognized as a Gold Star (exemplary amongst Managers & Colleagues) employee 4 out 5 years ReachLocal
Online Consultant October 2009 - May 2010
● Salesforce Client Build Out & Funneling
● Accountable for successful client advertising campaigns- Search and Display
● Tracking Result Driven Outcomes (TRDOs) in Salesforce
● Building strong client/prospect lists and a recurring revenue pipeline
● Independent employee responsibility and lead building Trinet Internet Solutions July 2007 - August 2009
Sales Account Coordinator
● Direct field sales operations - reporting COO
● Surpassed annual sales targeted growth (2 years over 1 million)
● Responsible for a portion of the growth on the Forbes Fastest Growing 500 circa 2008
● Netsuite quote construction and CRM contract tracking manager
● Proposal development along with quoting contracts in the field Ivy League Academy
Instructor June 2005- May 2006
● Accountable for classrooms of up to 20 youth students.
● Helping mainly youth of Asian decent learn and grow
● Building strong relationships to meet each student where they are at.
● Solo instruction with up to 90 minute class sessions.
● Utilized Technology heavily in the classroom
Creative Kids Sep 2000 - Dec 2004
Digital Arts Instructor
● Uplifting Youth in El Paso through the arts.
● Caring but strong willed Lead Digital Media Instructor (featured in El Paso Times 52 under 40)
● Ability to teach youth from 2nd grade to 24years old in one class setting & pediatric oncology patients bedside
● Enjoy sharing the importance of working with computers while keeping a vocational mindset
● Grant Development & National Recognition for our non-profit goals & community collaborations UTEP - Technology Planning and Distance Learning Sep 1999- Jan 2003 Instructional Design Assistant
● Working directly with Professors to “digitize” their course material
● Formal training in Blackboard & other Online Educational Platforms
● Develop instructional animations, websites, quizzes, & custom requests from Professors
● Work on Borderland centric projects (i.e Digital Repository & Local Non-Profit Marketing) Education
MA Degree: Biola University 2004 - 2006
Masters, Philosophy of Religion / Christian Apologetics,
● Activities and Societies: Philosophy Club, Philosophia Christi Society,Worked 3 Jobs, Intramural Soccer, and Grad Activities Program Coordinator
BA Degree: The University of Texas at El Paso 2000 - 2003 Business Administration, Computer Information Systems,
● Activities and Societies: The Association of Information Technology Professionals (AITP), Intramural Sports Star Club, and
(most importantly) Technology Planning and Distance Learning Staff (4yrs, started in High School) Specialties
Loves Spreadsheets, Data & Teaching, Over 10 years combine in Professional Marketing and Advertising positions, Positive approach to reaching all students, Sales and marketing, partner channel building, dashboard reporting, online budgeting, project management, proposal development and presentation, performance measurement, web analytics, Microsoft excel specialist, search engine marketing, Google Ads certified, search engine optimization, online branding, website usability, survey creation & analysis, market research, e-marketing, web campaign branding, conversion optimization, online fundraising, constituent profiling, data segmentation & analysis, graphic artist, networking artist, business consulting, nonprofit marketing and consulting, web guru, CRM tracking platforms, (previous)Salesforce Admin, Marketo Marketer, Marketing and Advertising Professional, web tracking platforms, Google analytics, Sales Analyst & much more. Have a GREAT DAY!
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