KATHLEEN KRUSHINSKIE

** ***** ***. 508-***-****

South Grafton, MA 01560 adv8in@r.postjobfree.com

https://www.linkedin.com/in/kathleen-krushinskie-48a51b1/ Page 1

“Kathleen has many strengths. Her

greatest is the ability to rally individuals to achieve common goals. The key to her success is the ability to clearly communicate challenges and solutions

with stakeholders and technical leads. Kathleen

developed a communication strategy for our

agile programs that elevated goals, clarity,

and focus. Kathleen’s leadership in the business

agility program resulted in expanding agility throughout the organization including HR, finance, auditing, sales and marketing. Kathleen excels at communication and strategy development; these proficiencies make her an asset to any organization.” – Prior Feedback

Agile Marketing & Sales Leadership • Project Management • OKRs • Marketing Technology Design Thinking through Visualization • Strategic Planning & Leadership • Process Improvement Initiatives • Product Owner Program & Portfolio Management • Business Transformation • Staff Training & Development • Scrum Leader PRINCIPLE CONSULTANT OF BUSINESS AGILITY PROFILE

An Agile Transformation Leader and Senior Program Manager with strong technical acumen and the ability to create, articulate, and communicate a compelling vision of the company’s digital future to deliver the highest return in agility, responsiveness, and empowerment.

Highly accomplished, adaptable, and innovative strategist with 10+ years of global experience and demonstrated success in driving customer engagement through cultural transformation for leading Fortune 500 companies. Proven success in leading the transformation from Business As Usual (BAU) in both Marketing and Sales, focusing on prioritizing value for the benefit of prospects and customers.

An intuitive leader with acute business acumen and expertise in Agile, OKRs, Operations, and Enterprise team leadership using Design Thinking, Lean, Kanban, SAFe, and Scrum methodologies. Committed to producing valued business outcomes over more outputs, as well as, collaboration to achieve client- centricity over silos of individual work.

A big-picture, strategic leader with strong execution skills for supporting Agile teams. Experienced in growing business agility, scaling standard methodologies, and leading integration efforts between marketing, sales, finance, HR and product leaders. Able to drive cultural change by recruiting leadership support, communicating team wins, enhancing feedback loops to incorporate new learnings, and improving the collaborative mindset of the organization. An engaging and collaborative leader with proficiencies in providing guidance on delivering and defining large goals and communicating vision across the company. Excellent communication, collaboration, multitasking, and decision-making skills; able to communicate agile concepts and benefits to the team, stakeholders, and leadership.

Demonstrated skills in:

CAREER HIGHLIGHTS

Pioneered the introduction of business agility with the global marketing organization in 2019 as the first agile marketing product owner and coach in Dell Technologies.

Led the first global marketing agile innovation pod as the agile coach and scrum master to transition from in-person to virtual events for the marketing’s flagship customer conference in 2020.

Spearheaded the global business agility transformation for Dell Technologies global marketing and sales by envisioning roadmaps, capability plans, organization structure, implementing agile best practices and coaching agile pilot teams to execute cross- functionally with a collaborative agile mindset.

Scaled marketing operations solutions using Adobe and IBM marketing technologies for Fortune 500 clients across North America.

Member of the Harte-Hanks consulting team that spearheaded the concept of a single customer platform creating 360-degree views of the customer using transactional and promotional customer history to provide clients with new revenue opportunities using the proprietary Allink Customer Platform.

Built marketing technology solutions that assisted teams in executing programs that illustrated business value and ROI while focusing on customer outcomes.

Kathleen Krushinskie

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PROFESSIONAL EXPERIENCE

Dell Technologies, Hopkinton, MA. 2019 – 2023

Global Technology Company

Principal Consultant, Sales Agile Transformation 2021-2023 Consultant, Marketing Operations 2019-2021

Agile consultant responsible for the agile transformation of the global business unit marketing and sales learning and development support teams.

• Led agile transformational change and developed the agile mindset with the leadership teams, program managers and associates in a large matrixed organization.

• Developed and delivered agile transformation workshops with marketing teams documenting the current as-is state and future to-be state utilizing custom agile frameworks with each team.

• Coached product marketing teams on applying agile frameworks and fail fast tactics to produce learning outcomes with their programs and team innovation pods.

• Developed the enterprise IC Agile certification program and conducted business agility training workshops for functional teams and leadership utilizing IC Agile learning outcomes saving the corporation $1,200 per participant. First year realized savings was over $240,000 (IC-BAU, IC-MKG & IC-LEA). In 2023 the program expanded to include functional teams in engineering, human resources, finance and accounting.

• Built an Agile Center of Enablement to assist with change management, share best practices and drive engagement for cross functional agile teams.

• Developed an operations work management platform using a POC approach to align teams and leadership on all active initiatives resulting in significant productivity improvements such as the consolidation of 3 business applications, 63% reduction in meeting hours, 70% reduction in manual operations reporting hours, and 50% productivity improvement in approval processing.

Independent Consultant to Broadridge Financial Solutions 2018 - 2019 Financial Services Technology Company

Principal Consultant

Designed, developed, tested, and implemented custom SaaS CRM digital marketing automation solutions as a trusted advisor for enterprise insurance clients using sales automation/CRM (Salesforce.com), content builder, e-mail marketing, and agile project management tools.

• Led a team of software engineers to ensure the successful implementation and stable operation of all client SaaS portals.

• Direct accountability for the successful management, execution, and delivery of projects to meet scope, timing, throughput, quality, and client goals.

• Led planning and requirements gathering workshops to transform the marketing strategies into deliverable Salesforce.com initiatives and roadmaps.

• Document client requirements and use cases into agile user stories and deliverables.

• Led clients through user acceptance testing and deployment for each release. Kathleen Krushinskie

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IBM, Waltham, MA.

Global Technology Company

Senior Business Solutions Consultant 2014 – 2017

Certified IBM Watson Marketing solutions practitioner focusing on implementing Campaign, Interact and Marketing Operations applications for Fortune 500 companies. Partnered with the sales team during the pre-sales process to assist in executing account strategies. Demonstrated success working with clients in the pharmaceutical, healthcare, retail, technology, financial services, and entertainment industries. Consistently recognized as a trusted advisor by management and clients for the ability to communicate complex technical information clearly and creating an engaging atmosphere in client workshops.

• Responsible for developing the solution footprint and benefit assessment for each prospect through leading discovery sessions, documenting business requirements, use cases and data flows.

• Demonstrated the value and benefits of IBM Marketing solutions to prospective and existing clients using POCs.

• Designed and managed solution implementations to solve for complex business requirements and workflows for clients.

• Led clients through user acceptance testing and deployment for each new solution.

• Certifications include CSM, Design Thinking Practitioner, IBM Interact Implementor, IBM Marketing Cloud, IBM Campaign Implementor, IBM Marketing Operations Implementor, IBM Professional Mentor and Recognized Educator. Senior Technical Support Engineer 2012 – 2014

Provided remote technical support to IBM Watson Marketing software clients, and internal clients focusing on the Marketing Platform infrastructure, Interact, Campaign, Marketing Operations, and Distributed Marketing software applications.

• Responsible for analyzing troubleshooting materials, diagnosing issues, and communicating action plans to clients.

• Accelerated Value Partner providing technical support for Merck Express Scripts, Sallie Mae, USAA, and the Home Depot.

• Led and managed high-profile clients through critical escalations as the primary technical support resource for issue investigation, defect identification, and resolution.

• IBM Technical Expert Certifications in IBM Interact, IBM Campaign, and IBM Marketing Operations. HARTE-HANKS, Billerica, MA. 2006 – 2012

International Direct Marketing Service Provider

CRM Business Solutions Consultant

Led CRM technology implementations including Customer Database, Campaign Management, Business Intelligence and Marketing Operations Management for Fortune 500 clients utilizing IBM Campaign, Adobe Campaign, Salesforce.com and Oracle applications. Act as the key point of contact with clients at the executive and staff levels to ensure business needs were met and projects were delivered on time and within budget. Demonstrated success working with clients in the pharmaceutical, healthcare, retail, technology, and financial services industries.

• Responsible for leading discovery workshops, database design, source file qualification, business rules development, user acceptance testing and deployment of CRM solutions.

• Developed incremental revenue streams through analyzing clients’ business needs and incorporating technology solutions resulting in a 20% revenue increase in 2007 and a 25% increase in 2008 and 2009.

• Developed custom business intelligence solutions and reports utilizing Business Objects XI and Cognos. METLIFE AUTO & HOME, Warwick, RI 2002 - 2006

National Property and Casualty Insurance Company

CRM Manager

Developed the CRM marketing strategy for the auto and home subsidiary of MetLife with the core responsibility of requirements gathering, database design, business rules development, and project management. Implemented marketing segmentation strategies to maximize customer wallet share with Claritas PRIZM. Kathleen Krushinskie

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• Developed MLAH enterprise marketing database using Oracle, IBM Campaign, and Cognos applications.

• Cultivated direct marketing strategies to manage the customer experience and conduct cross-selling campaigns to deliver new premium revenue.

• Developed attrition and response models for marketing campaigns with SAS.

• Conducted marketing analysis identifying core customer segments and implemented an agent deployment program to identify the best locations for company expansion. EDUCATION

MANSFIELD UNIVERSITY, Mansfield, PA

Bachelor of Arts, Mass Communications; Advertising and Public Relations, 1991 VOLUNTEERING & CERTIFICATIONS

AGILE MARKETING ALLIANCE 2023 - Present

Leadership Team

Global online community promoting business agility best practices where we share learnings and mentor members on implementing business agility and agile frameworks. ICAgile Certified Professional - Leading with Agility ID: 203-19695-16e6f72b-c9f1-4ad8-a255-27855aae73f0 ICP-MKG ICAgile Certified Professional Agility in Marketing ID: 203-19695-16e6f72b-c9f1-4ad8-a255-27855aae73f0 PMI Scrum Advanced

ID: Ad1kVnpN7dzhVm4HxILuoASPMVu7

IBM Design Thinking Practitioner

ID: 6b59fb1b-3a23-4c91-a467-3144f961672c

IBM Watson Interact Automation

ID: 10c0145c-1010-404a-a8bb-ebca416239a9

IBM Watson Interact Implementor

ID: b5802081-60e9-4890-b262-4fa38021a0b4

IBM Marketing Cloud

ID: 283663df-34b5-48f4-9edd-fc095d5783be

IBM Watson Campaign Automation

ID: 0f4cab2e-f364-4c66-b16f-d90a272a10e1

IBM Watson Campaign Implementor

ID: 8db6c7f2-bbe5-411f-b006-970af7a267a4

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