*

Curriculum Vitae

Name: Dr Rajat Gera

Residence Address: House No B 5/403, Tulip Orange, Sector 70, Gurgaon, Haryana ; M-+91-982*******; adv8be@r.postjobfree.com

Date of Birth: 12.12.1966

Teaching, Research, Training, Consulting Experience: 23+ Years; Academic Leadership experience: 6+ years; Industry experience 6 years

Google Scholar h index: 13; I 10 index: 18

Professional Experience:

Nature of Duties

Teaching/Research/Institutional

leadership

K R Mangalam

University, Gurgaon

February 7,

2022

Till date

Academic and Administrative

Leadership, Launched new

program BBA MBA integrated

successfully, Academic and

Industry collaborations, Research

Grant; Patents; Conference

organization

Deemed to be

University,

Bangalore,Karnataka

Professor-

Management

Leadership and

Innovation

January 7,

2021

February 5,

2022

Academic Leadership; Research;

Conferences organization;

Course taught: Digital Marketing,

Services Marketing

Manav Rachna

Educational

Institutions,

Faridabad, Haryana,

Professor and

HoD, Manav

Rachna University

February

2016

March 18,

2019

HoD Department of Management

and Commerce, Academic

administration, Academic council

Member, Management Committee

Member

2

Professor

Director Research,

Manav Rachna

International

Institute of

Research and

Studies

March

2019

,

31, 2020

Teaching, Director Research,

Academic Administration,

Institution Building

Apeejay Stya,

University, Gurgaon

Professor and

HoD

July 2015 January

2016

HoD; Teaching, Research,

Academic and Administrative

responsibilities, Area Chairperson

Marketing

Galgotias University,

Greater Noida, UP

Professor September

2013

June, 2015

Academic leadership; Research;

International relations co

ordinator; Exam co ordinator;

Teaching

Asia Pacific Institute

of Management, New

Delhi

Associate

Professor

2012

August

2013

T

Teaching, Research, Academic and

Administrative responsibilities,

Area Chairperson Marketing,

IMT Ghaziabad, UP

Associate

Professor

ember

2005

June, 2012

PGP Chairperson 2011-2012,

Courses Taught: Services

Marketing, Product Management,

Brand Management

FORE school of

Management, New

Delhi

Assistant

Professor

May 2003 November

2005

Courses taught: Consumer

Behavior, Services Marketing,

Product Management

IILM, Lodhi Road,

New Delhi

Assistant

Professor

September

2002

May, 2003

Course taught: Marketing

Management, Consumer

Behaviour, Brand Management,

Services Marketing

BIMTECH, New

Delhi

August

2000

September

2002

Courses taught: Marketing

Management, Consumer Behaviour,

Brand Management, Services

Marketing, Product Management

3

August

1999

July 2000

Deputy Manager March

1995

July 1999

Office Administration, Project

Management

March

1993

February

1995

Assistant Manager September

1992

February

1993

Professional Qualifications and Education:

2014 : University School of Management Studies, Guru Gobind Singh Indraprastha University, Sector 16 C, Dwarka, New Delhi, Delhi 110078

Ph. D awarded on topic “Investigating the link between service quality, customer satisfaction, value and behavioural outcomes in retail banking and financial services” ( in the area of Services Marketing) 1990-1992 Institute of Rural Management Anand (IRMA) -ranked amongst the top ten B-Schools in India for last 20 years

PGDRM with dual specialization in Marketing and Finance

Secured B grade which is >3 on a scale of 4.3

Ranked in first ten in batch of 90 participants

1984-1988 Allahabad Agricultural Institute, Naini, Allahabad affiliated to Allahabad University

B.Tech (Agricultural Engineering) from Allahabad University

Secured First division (68%)

1984 AISSCE from CBSE, from The Air Force School, New Delhi

Secured >70% aggregate and >80% PCM (Physics, Chemistry, Maths) 1982 AISCE from CBSE, from The Air Force School, N Delhi

Secured >60% aggregate

4

Publications in Academic Refereed Journals (International and National)(SCOPUS/SCI AND ABDC INDEXED)

1. Klein, L.L., de Pádua, S.I.D., Gera, R., Vieira, K.M. and Dorion, E.C.H. (2023), "Business process management effectiveness and maturity through lean management practices: the Brazilian federal police experience", International Journal of Lean Six Sigma, Vol. 14 No. 2, pp. 368-396. https://doi.org/10.1108/IJLSS-07-2021-0125(Scopus) 2. Rajat Gera, Priyanka Chadha, Manmeet Bali Nag, Sahiba Sharma, Heena Arora, Anjum Parvez, Lebedinskaya Yuliya Sergeevna, (2022),A systematic review of green supply chain management practices in firms,Materials Today: Proceedings,Volume 69, Part 2,pp: 535-542 (Scopus) 3. Khushboo Kalia, Saurav Dixit, Kaushal Kumar, Rajat Gera, Kirill Epifantsev, Vinod John, Natalia Taskaeva,(2022), Improving MapReduce heterogeneous performance using KNN fair share scheduling, Robotics and Autonomous Systems, Volume 157, 2022, https://doi.org/10.1016/j.robot.2022.104228.(Scopus) 4. Rajat Gera, Ruchika Yadav, GS Khera, Ashima Saxena, Priyanka Chadha, Saurav Dixit, Lebedinskaya Yuliya Sergeevna,(2022), A systematic literature review of supply chain management practices and performance, Materials Today: Proceedings, Volume 69, Part 2,pp: 624-632, https://doi.org/10.1016/j.matpr.2022.10.203.(Scopus) 5. Tiwari, R., Kumar, R., Gera, R. et al. (2022), on comparing the performances of MLP and RBFN on sales forecasting problem. International Journal of Information Technology, Vol 14, pp: 301–309 6. Priyanka Chadha, Rajat Gera and Vandana Ahuja,(2021), Determinants of MSA adoption intentions and usage behaviour of internet savvy and younger consumers: insights from an emerging market,International Journal of Electronic Business, Vol 17 (1), pp 87-107 7. Rajat Gera, Priyanka Chadha and Shirin Alavi, (2021), A Comprehensive Synthesis of Theories of Mobile Shopping Adoption and Narrative Review, International Journal of Cyber Behavior, Psychology and Learning (IJCBPL) Vol 11(2), (Scopus). 8. Priyanka Chadha, Rajat Gera and Vandana Ahuja,(2021),Mobile shopping apps adoption: a systematic literature review, International Journal of Electronic Business, pp 239-261, (Scopus). 9. Priyanka Chadha, Rajat Gera, (2021),Antecedents of Indian green consumer purchase intentions and behaviour: a review and future research directions, International Journal of Management Practice, Vol 14, (4), pp 485-518

10. Rajat Gera, Priyanka Chadha and Vandana Ahuja, (2020), Mobile app usage and adoption: a literature review, International Journal of Electronic Business, Vol 15, No 2, pp: 160-195 11. Raman Tiwari, Smriti Srivastava, Rajat Gera, Investigation of Artificial Intelligence Techniques in Finance and Marketing,Procedia Computer Science, (2020), Volume 173, pp: 149-157. 12. Chhabra Meghna,Gera Rajat Hassan Rohail, Hasan Sohail, (2020), An exploratory study of 5

cognitive, social and normative dimensions of female entrepreneurship within transition economies: Evidence from India and Vietnam, Pakistan Journal of Commerce and Social Sciences (PJCSS) Volume 14, Issue 4, pp: 1012-1042

13. Raman Tiwari, Manav Kumar Saxena, Prajna Mehdiratta, Kshitij Vatsa, Smriti Srivastava and Rajat Gera, (2018), "Investigation of Artificial Intelligence Techniques in Finance and Marketing", SIGMA-2018 Special Issue (Journal of Intelligent and Fuzzy Systems, IOS Press), Scopus 14. Tiwari, Raman; Saxena, Manav Kumar,Mehendiratta, Prajnab,Vatsa, Kshitijb, Srivastava, Smriti,Gera, Rajat: Market segmentation using supervised and unsupervised learning techniques for E-commerce applications, Journal of Intelligent and Fuzzy Systems, Vol. 35, no. 5, pp. 5353-5363, 2018(Scopus)

15. Gera R, Mittal, Batra, D.K. and Prasad, B,(2017) “Evaluating the effects of Service Quality, Customer Satisfaction and Service Value on Behavioral Intentions with Life Insurance customers in India”, International Journal of Service Science, Management, Engineering, and Technology

(IJSSMET), Volume 8, Issue 3 (IGI Global Publications), (Scopus) 16. Sajjan Singhvi, Gaurav Sharma, Rajat Gera, "Candy Confectioneries Pvt Limited

(CCL)", Emerald Emerging Markets Case Studies, (2017), https://doi.org/10.1108/EEMCS-07- 2016-0155

17. Vancheswar, V, Batra, D.K., and Gera R, (2015) “Corporate reputation: A study of practitioners in the Indian context,” Corporate Reputation Review, Vol. 18 (4), pp: 261-276 (Palgrave Macmillan publication)

18. Mittal, S.,Gera, R. and Batra, D.K.,(2015), “Evaluating the validity of Student Evaluation of Teaching Effectiveness (SET) in India,” Education + Training, Vol. 57 (6), pp: 623-638 (Emerald publication)

19. Mittal, S., Gera, R and Batra, D.K., (2015) “An evaluation of an integrated perspective of perceived service quality for retail banking services in India," International Journal of Bank marketing, Vol. 33

(3), pp: 330-350 (Emerald publication)

20. Mittal, S. and Gera, R, “Evaluating the structure of Student Evaluation of Teaching Effectiveness

(SET) with MBA students of higher education in India”, International Journal of Advance in Research, (Communicated)

21. Mittal, S. and Gera, R, (2013), “Student Evaluation of Teaching Effectiveness (SET): An SEM study in Higher Education India”, International Journal of Business and Social Science, Vol. 4, No. 10, pp: 289-298.

22. Mittal, S. and Gera, R, (2013) “Developing and testing a hierarchical model of customer perceived service quality for Life Insurance Services," Asia-Pacific Journal of Management Research and Innovation, Vol. 8, No. 5, pp: 63-76. (Sage Publications) 6

23. Mittal, S. and Gera, R,(2013) “Relationship between Service Quality Dimensions and Behavioral Intentions: An SEM study of Public Sector Retail Banking Customers in India,” Journal of Services Research, Vol. 12 No 2, pp: 148-172.

24. Mittal, S. and Gera, R, (2013) “Developing and testing a hierarchical model of customer perceived service quality for Retail Banking Services," Journal of Business Administration, Spring 2013, Vol. 12 No. 1

25. Gera, R (2013), Evaluating the relationship of online service quality dimensions with satisfaction, value and behavioral outcomes, African Journal of Business Management, Vol. 7, No. 10, pp. 754- 761.

26. Singhvi S R and Gera R, (2013)‘Wrigley India Pvt. Limited: Leveraging Trade Promotions for Competitive Advantage’, Asian Case Research Journal, Vol. 17, No 1., pp 43-72. 27. Singhvi S R and Gera R, (2013) ‘Wrigley India Pvt. Limited: Leveraging Trade Promotions for Competitive Advantage, Teaching Note ’, Asian Case Research Journal. 28. Mittal, S., Gera, R. and Singhvi, S. R., (2012) “Study on Salespersons’ Task-related Performance Benefits Perceptions and Satisfaction with Sales Force Automation’, Asia-Pacific Journal of Management Research and Innovation, Vol. 8, No. 4, pp: 429–440. (Sage Publications) 29. Determining teacher evaluations of e-Learning perceived benefits in Indian Schools, International Journal of Technology Enhanced learning, (Inderscience Publications, Communicated) 30. Gera, R, (2012), “Quatrro BPO Solutions: Developing Outsourcing Solutions Innovatively”, Innovation in India: The Future of off shoring,edited by SuseelaYesudian, pp: 30-48,Palgrave Macmillan.

31. Gera, R and Sebastian, V J, (2012), Linking perceived service quality dimensions, customer satisfaction and perceived value with behavioral intentions in Indian retail banking,” International Journal of Indian culture and business management, Vol. V, No 6, pp: 667-695(ABDC) 32. Gera, R (2012), “Bridging the gap in Knowledge transfer between academia and practitioners’, International Journal of Educational Management, Volume 26 No. 3, pp: 252-273.(ABDC) 33. Gera, R (2012), “Modelling Consumer Evaluations of e-Learning Solutions Benefits” Singapore Management Review, Vol. 34 No 1, pp: 39(ABDC)

34. Gera, R (2012), Diagnosis of Case “HCL: Challenge of the Laptop Market Vikalpa: The Journal for Decision Makers;Jan-Mar2012, Vol. 37 Issue 1, p140 35. Gera, R and Singhvi, S. R. (2011), ‘An empirical test of the linkages of e-service quality with e satisfaction and perceived value with e-loyalty-related behavioral intentions in India, International Journal of Services Sciences, Vol. 4, No. 2, pp: 191-2109(ABDC ) 36. Gera, R (2011), “Effects of online Service quality dimensions on satisfaction, value and behavioral outcomes,” International Journal of Arts and Sciences, Vol. 4, No 12, :pp: 123–140 7

37. Gera, R and Singhvi, S. R. (2011), “Determinants of e-loyalty-related behavioral intentions of online travel companies in India: an SEM study with Indian consumers”, International Journal of Leisure and Tourism Marketing, Vol. 2, No.4 pp. 353 – 377. 38. Gera, R and Chaklader, B. (2011), “Integrating Target Costing with Supply Chain Management : A Strategic Perspective,” The Management Accountant, September, pp: 763-765 39. Gera, R. (2011) "Modelling e-service quality and its consequences in India: an SEM approach", Journal of Research in Interactive Marketing, Vol. 5, No. 2/3, pp: 203 – 225. (ABDC) 40. Gera, R, (2011), Modelling the Antecedents of Behavioral Outcomes in Indian Life Insurance Services: An SEM Approach, “International Journal of Business Innovation and Research”Vol V, No V, pp. 526-545 (ABDC)

41. Rajat Gera, (2011) "Modelling the service antecedents of favourable and unfavourable behaviour intentions in life insurance services in India: An SEM study", International Journal of Quality and Service Sciences, Vol. 3 No 2, pp.225 – 242(ABDC)

42. Gera, R,(2011) ”A path analysis study of relationship of perceived service quality, customer satisfaction and perceived value with behavioural intentions in Indian Retail Banking services”, International Journal of Financial services Management, Vol V, No 1, pp 83-105.(ABDC) 43. Gera, R, (2011) ”Investigating the link between service quality, value, satisfaction and behavioural intentions in public sector bank in India”, International Journal of Services, Economics and Management, Vol. 3, Issue 1, pp 3-20.(ABDC)

44. Singhvi S R and Gera R, (2010); Snacko India Limited: leveraging Trade Promotions for Competitive advantage, HBSP Product No 910A24.

45. Singhvi S R and Gera R, (2010); Snacko India Limited: leveraging Trade Promotions for Competitive advantage, Teaching Note, HBSP Product No 810A24. 46. Gera R, (2010) “Quatrro BPO solutions private Limited: Outsourcing Innovatively”, Case selected for publication by Aditya Birla centre for case studies, London Business School, Case Initiative, 2009, Palgrave Publications, Chapter 3, pp: 30-48. 47. Gera R, (2010), Lux Toilet Soap: Advertising And Promotion Strategy For Enhancing Market Share, Advertising Express, July, 2010

48. Barnalli C and Gera R, (2010), “ Creating Competitive Advantage with Life Cycle costing,” The Management Accountant, January, 2010, Vol 45, No 1. 49. Gera,R (2008) Air Deccan, Challenges of Profitability, A Case, ICFAI Journal of Services Marketing, September-2008

50. Gera, R (2005) Diagnosis of Case “Ahmedabad Management Association,” Vikalpa, Jan-Mar 2005. 51. Singhvi,S R and Gera R (2005), “Problem Formulation and Perception: An empirical study of 8

Marketing problems in and Organization,” Management and Labour Studies, May 2005. 52. Gera, R (2004) Diagnosis of Case “Sarvodaya Samiti”, Vikalpa, Oct-Dec 2004. Chapter in International Book

1. Gera, R., Chadha, P., Khera, G.S., Yadav, R. (2023). A Comprehensive and Narrative Review of Industry 5.0 Technologies: 2018–2022. In: Khosla, A., Kolhe, M. (eds) Renewable Energy Optimization, Planning and Control. Studies in Infrastructure and Control. Springer, Singapore. https://doi.org/10.1007/978-***-**-****-6_23

2. Gera, R., Kumar, A. (2023). Impact of COVID-19 on Tourism Destination Resilience and Recovery: A Review of Future Research Directions. In: Dube, K., Nhamo, G., Swart, M. (eds) COVID-19, Tourist Destinations and Prospects for Recovery. Springer, Cham. https://doi.org/10.1007/978-3-031-22257-3_2

3. Priyanka Chadha and Rajat Gera (2022), Digital Transformation and Innovation Management: A Systematic Literature Review, in Gurinder Singh and Richa Chadha, Promoting Inclusivity and Diversity Through Internet of Things in Organizational Settings, IGI global publications 4. Priyanka Chadha and Rajat Gera, (2022), Public Sector Disinvestment in India: A Narrative Review and Future Research Directions, in Sanjeev Bansal,Vandana Ahuja Vijit Chaturvedi and Vinamra Jain,Multidisciplinary Perspectives Towards Building a Digitally Competent Society

5. Gera, R., & Pruthi, A. (2021). Customer value in retailing (2000-2020): A narrative review and future research directions. In C. Cobanoglu, & V. Della Corte (Eds.), Advances in global services and retail management (pp. 1-10). USF M3 Publishing. https://www.doi.org/10.5038/978**********

6. Gera, R., & Chadha, P. (2021). Systematic review of artificial intelligence in higher education

(2000-2020) and future research directions. In W. B. James, C. Cobanoglu, & M. Cavusoglu

(Eds.), Advances in global education and research (Vol. 4, pp. 1–12). USF M3 Publishing. https://www.doi.org/10.5038/978**********

7. Arvind Ashta, Karl Dayson, Rajat Gera, Samanthala Hettihewa, N.V. Krishna and Christopher Wright “Microcredit as a Social Innovation”, in Frank Moulaert, Diana MacCallum, Abdel Illah Hamdouch & Abid Mehmood ed. International Handbook of Social Innovation Edward, Elgar Publishing, 2013

8. Gera, R, (2012), “Quatrro BPO Solutions: Developing Outsourcing Solutions Innovatively”, Innovation in India: The Future of off shoring, edited by SuseelaYesudian, pp: 30-48,Palgrave Macmillan

9

Conference Papers (International and National)

1. Gera, R., Chadha, P., Khera, G.S., Yadav, R. (2022). A Comprehensive and Narrative Review of Industry 5.0 Technologies: 2018–2022, ICRTE, 2022

2. Sanath Krishnan Menon, Dr. Priyanka Chadha & Dr. Rajat Gera, (2022),A Bibliometric and Systematic Review of Mobile Tourism Apps, International Conference on Sustainability & Digitalization (ICSD) Department of Management, SMBS Jamia Hamdard, New Delhi, 28-29th September, 2022

3. Dr Rajat Gera, An integrated perspective of perceived service quality evaluation for retail banking in India., 2nd International Conference on Business Economics and Finance (BEF 2019), Mar 23-25, 2019

4. Raman Tiwari, Manav Kumar Saxena, Prajna Mehdiratta, Kshitij Vatsa, Prof. Smriti Srivastava and Dr. Rajat Gera, (2018), Investigation of Artificial Intelligence Techniques in Finance and Marketing" has been accepted for oral presentation at the International Conference on Signals, Machines and Automation (SIGMA’18), Febuary 23-25, 2018, NSIT Delhi, India. 5. Gera R, and Chauhan, P, (2017), A study of strategic management in family business and its impact on firm performance, 1st International Conference of Family Business and Entrepreneurship, President University, Bali, Indonesia, May3-5, 2017 6. Gera R and Kapoor, P, (2017), “The impact of female entrepreneurship on economic growth in India”, 1st International Conference of Family Business and Entrepreneurship, President University, Bali, Indonesia, May3-5, 2017

7. Gera R and Agrawal B, (2017),” A study of impact of family business demographics, leadership and management style on performance” 1st International Conference of Family Business and Entrepreneurship, President University, Bali, Indonesia, May3-5, 2017 8. Gera, R and Taneja, R (2015), “Modelling the consumer consequences of Website Quality of e- travel sites in India,: International Conference on Innovative Brand Building through Digital Marketing on 30th – 31st January, 2016, IMI, New Delhi, India 9. Gera, R and Batra D K (2015), October 16, 2015, “ Evaluating the structure of e service quality in online travel in India:, 7th National Conference on Business Innovations, Apeejay School of Management, Dwarka, New Delhi, India.

10. Gera, R, (2011), “Effects of online Service quality dimensions on satisfaction, value and behavioral outcomes,” International Journal of Arts and Sciences conference”, May 29, 2011 to June 3, 2011,Bad Hofgastein, Austria.

11. Gera, R and Sebastian, V.J. (2010),” “ Investigating the effects of Online service quality dimensions on satisfaction, value and behavioural outcomes,” International Conference on Decision Sciences in Managing Global services, December 28-31, 2010, Management Development Institute, Gurgaon, 10

India

12. Gera, R (2010), “Determining service variable antecedents of behavioural outcomes in Indian Life Insurance services” National Conference on Quality Management in Organizations, University College of Management Studies, Guru Gobindh Singh Indraprastha University, Delhi 13. Gera, R, (2006), “The experiential perspective consumer behavior and Experiential Marketing,” National Marketing Conference, March 6-7,2006, Lal Bahadur Shastri Institute of Management, New Delhi

Research Grant/Consultancy Project:

Project Title Awarding Organization/Amount

Major project awarded by ICSSR

ReF.No. 02/10/ 2021-

22/lCSSR/RP/MU to Dr, sanjiv

Mittal, Vice chancellor,

Sambalpur University, and Dr

Rajat Gera,

Study of lndian consumer

Behaviour post Covid - 19

due to Health Risk Perception and

consumption patterns "

ICSSR, GOI/IMPRESS/Rs 8.5

lakhs

Consultancy project Customer satisfaction survey MTNL Delhi, 2006/Rs 2 lakhs FDP Attended:

11

Academic Achievements

12

Patents:

Patent Filed/Published/ Granted

Granted

Homey Brush, The doorside cleaner, 359405-001/2023 Dual fluid container/ 358311-001/2023

Published

Classroom participation detection device/ 202********* /2022 A Novel Health Diagnosing system using Multiple sensors/202*********/2022 A novel Device to produce electrical Energy using Vibration generated by its surrounding/202*********/2022

Filed

2021-2022 Cbr Number 203310

2021-2022 Application no 366918-001

2022 Filed appl no: 368103-001, July 22, 2022

2022 Filed: Application number: 367145-001, July 2, 2022 2022 Filed: Application number: 366345-001, June 19, 2022 2022 Filed: Application number: 364624-001, May 23, 2022 2022 Filed: Application number: 363052-001, April 25, 2022 2022 Filed: Application number: 362657-001, April 18, 2022 2022 Filed: Application number: 361993-001, April 5, 2022 2022 Filed: Application No 357454-, March 21, 2022 2022 Application number: 359405-001, Feb 25, 2022

2022 Appl No., 358311-001, Feb 18, 2022

2022 Application number: 358477-001, Feb 14, 2022

2022 Application number: 361993-001

Invited Speaker/session chair at Conference/Seminar/FDP 1. 5th International Conference on Business Economics and Finance (BEF 2023) which will be held on March 24-26, 2023 in Xiamen, China

2. Int’l Conference on Human Resource and Enterprise Management (CHREM 2023) will be held during Oct. 27-29, 2023 in Xi'an, China

3. 7th Global Leadership Research Conference (GLRC 2022) on the theme “Leading in the New Reality: Insights into Actions” during February 16th – 18th 2022 by Amity Business School, Noida 4. International Conference, MRCON-2021 conducted during the 26th - 27th February 2021 by Manav Rachna International Institute of Research and Studies, Faridabad, Haryana, India. 5. 4th International Conference on Business Economics and Finance (BEF 2021) from March 26-28, 13

2021 in Xiamen, China.

6. International Conference on 2nd Business Economics and Finance (BEF 2019(, March, 2019 in Guilin, China, organized by Engineering Information Institute, Open Access Library, Scientific Research Publishing, and 1000thinktank

7. National Level Faculty Development Programme on “Entrepreneurship” organized by Manav Rachna International Institute of Research and Studies, sponsored by Department of Science and Technology under the NIMAT Scheme, on the Topic Marketing management & marketing support available to SSI units, 4th December 2018 in Seminar Hall, E-Block, Manav Rachna Campus, Faridabad, Haryana, India

8. International Conference on Business Economics and Finance (BEF 2018), March 23 to 25, 2018 in Guilin, China, organized by Engineering Information Institute, Open Access Library, Scientific Research Publishing, and 1000thinktank

9. Gera, R;(2006) The experiential perspective consumer behavior and Experiential Marketing”, Paper presented at National Marketing Conference, 2006 "Experiential Marketing: The Key Differentiator", held on Monday, 6th March, 2006 at Lal Bahadur Shastri Institute of Management, New Delhi. The paper has also been accepted for publication in the refereed research journal of LBSIM.

10. Gera, R (2007) “Marketing of Technology Products and Services” at IT- conclave 2007 on September 22, 2007 at IMT Ghaziabad

International Conferences Co-Chaired

1. First International Conference on Managerial Theories and Business Practices, Oct 28-29, 2022, K R Mangalam University, Gurgaon

2. First International conference on Technology and Innovation in Marketing, 21-22nd April, 2008 at IMT Ghaziabad, India

3. Second International Conference on Technology and Innovation in Marketing, 18-19th February, 2009, in partnership Newcastle Business School, Australia, at IMT Ghaziabad, India Recognition/Awards

Year

2023 .Keynote Speaker 5th International Conference on Business Economics and Finance (BEF 2023) which will

be held on March 24-26, 2023 in Xiamen,

China.

14

2022 Best paper in the Session 1 of Track

10: Tourism & Hospitality

Management presented on 29th

September, 2022

A Bibliometric and Systematic Review

of Mobile Tourism Apps

--

Organising Committee

International Conference on Sustainability &

Digitalization (ICSD)

Department of Management, SMBS

Jamia Hamdard, New Delhi- 110062

-

15

International Book Reviewer

Member of the Editorial/Technical Advisory Board of a Book: "Advanced Technologies for Microfinance: Solutions and Challenges", Co-authored by Prof Djamchid Assadi, Department of Marketing,Professor (Internet, Global) and Prof Arvind ASHTA, Prof Finance, Control and Law Chair holder in Microfinance, Burgundy School of Business, Groupe ESC Dijon Bourgogne, France, published by IGI Global (www.igi-global.com) in 2010. Member of Review Board/Judging panel

Invited by the M3 Center for Hospitality Technology at University of South Florida Sarasota Manatee together with Fordham Gabelli School of Business and Association of North America Higher Edication International (ANAHEI) to the first Think Tank on Services and Retail Management (SRM 2030) on May 13, 2019 at 9 AM - 3 PM, one day before the Global Conference on Creating Value which will take place on 14 and 15 of May, 2019

FINALIST PANEL JUDGE for Wharton-QS Reimagine Awards 2019, London

Member of Think Tank on the future of the hospitality and tourism industry HT2030 on November 11, 2018, in New York City, United States by organized by the M3 Center for Hospitality Technology and Innovation (M3 Center) at the University of South Florida Sarasota-Manatee, USA, together with Hoa Sen University (HSU), Vietnam, and Association of North America Higher Education International (ANAHEI)

Member, Reviewer Board of second International Conference on Family Business and Entrepreneurship, President University, The Patra Jasa Bali Resort & Villas, Kuta Bali, Indonesia, May 2 – 4, 2018

FINALIST PANEL JUDGE for Wharton-QS Reimagine Awards 2018, San Francisco, 29th- 30th November, 2018

Books Authored/Edited

Gera, R, Assadi, Marzena S, (under publication), AI, Fintech and Financial Inclusion, Taylor and Francis, CRC press

Gera, R, (2008), “Technology and Innovation in Marketing,” based on papers presented at Inaugural International conference on Technology and Innovation in Marketing- ICTIM 2008, Allied 16

Publishers, 2008

Gera, R, (2009), “Advances in Technology and Innovation in Marketing”, based on papers presented at second International conference on Technology and Innovation in Marketing- ICTIM 2009, Macmillan India

Books Reviewed

Hughes, A.M. “The Customer Loyalty Solution”, Tata McGraw Hill, pp 364., Abhigyan, 2004

Gilmore, A, “Services Marketing and Management’, Response Books (Sage Publications), pp 210, Abhigyan, 2004.

Editor and Editorial Board Member

1. Associate Editor: SKIREC Publications, http://www.skirec.com/associate-editors.html.. 2. Editorial Advisor: (Knowledge Hub, ISSN 0973-6425) 3. Editorial Advisory Board member, 2009-2010 for special issue of Journal of Electronics Commerce in Organizations, published by IGI Global (ISSN: 1539-2937) 4. Editorial Board member for International Journal of Scientific Research in Knowledge (IJSRK) 5. Editorial Board member for Amity Business review, (Refereed Journal). Part-time & consulting engagements

Academic Expert for MTNL, Delhi for 2009-10,2010-11,2011-12

Consultancy assignment undertaken for MTNL in 2008-2009 on customer satisfaction and service quality at Sanchaar Haats in Delhi

Management Development Programs (MDP/EDP/FDP) co-ordinated:

Programme Director for MDP on Sales and Negotiation for SCCI-India Pvt Limited, Gurgaon, July 25-26, 2018.

Programme Director for MDP on Sales and Negotiation for SCCI-India Pvt Limited, Gurgaon, June 21-22, 2018.

Programme Director for MDP on Sales and Negotiation for SCCI-India Pvt Limited, Gurgaon, June11-12, 2018.

Resource Person for Sessions on : ‘Case Writing’ & ‘Case Analysis’ in Summer FDP on 7th July 2018, in Summer Faculty Development Programme on Pedagogical Changes & Research Methodology’ 7th July 2018, GIBS, Rohini, New Delhi

Programme Director for open MDP on “CSR for PSUs’ with special reference to Companies Bill 2012”,July 11-12,, 2013 held at Takshila, Asia Pacific Institute of Management, New Delhi

Programme Director for open MDP on “CSR for PSUs’, April 25-26, 2013 held at Takshila, Asia Pacific Institute of Management, New Delhi

17

Programme Director for open MDP on Strategic Marketing and Management of services, July 8-9, 2008 held at IMT Ghaziabad.

Conducted programmes and sessions with participants from Defence services, NIIT-Imperia, ONGC, NTPC, BHEL, Canara Bank, Oil India Limited, NHPC,

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