Consultant Business Retail Sales

JOHN CRONLEY

Senior Leader in the Automotive Industry

Consultant Business Coach Facilitator Training & Development

****************@*****.*** • 916-***-****

linkedin.com/in/john-cronley-a88b546/

Oregon City, OR

Qualifications Summary

Recognized for excellence in coaching teams in implementing best practices to drive customer satisfaction in attainment of vehicle purchase needs Partner with client to coach/teach/train vehicle sourcing best practices.

Considered subject matter expert with considerable retail automotive dealership experience and success in senior roles including General Manager as well as 50% to 75% ownership of a domestic and import franchise.

Respected for strengths in import franchising, optimizing processes in sourcing and buying vehicles.

Harvest and upsell to current clients when and where applicable, consistently “wowing” clients with exceptional customer service and support.

Design and deliver professional development as champion of my training enterprise for over 50 cross-functional teams.

Collaborative communicator across multiple platforms, including webinars, Zoom conferencing, in-person, telephone, and email as well as engaging and motivating verbal presentation skills.

Lauded as a mentor and coach, maximizing success for clients by phone and Zoom through experience as a Ford contract consultant developing Certified Pre-owned vehicles as a “3rd Brand” in Western USA.

Engaged and advised Dealers, GM’s, SM, Sales Staff, and Technicians in respective roles in a successful CPO operation.

Drove revenue and profits, ensuring financial operations accuracy through detailed reporting on performance using SalesForce to clients and Ford.

Multi-talented with an ability to drive success for clients and sales teams virtually, in-person, hybrid, and cross-country travel for in-store engagements, covering all Northwestern States with in-dealership contacts.

Cultivate relationships with key users & decision makers where identified, partnering with Performance Managers on client engagements in line with daily goals.

Analyze client software utilization data to identify at risk scenarios and or other corrective actions and proactively address at risk situations with client base.

Technologically proficient in working with software solutions and computer skills in Excel, Outlook & Word.

Key Clients and Assignments

Clients

Mitsubishi of America

Ford Motor Company

American Honda

Acura Division

Navistar Intl. Corp

Subaru of America

JD Power & Associates

University of Toyota

Fixed Operations

Facilitator

Coach/Facilitator

Facilitator

Facilitator

Coach/Facilitator

Coach/Facilitator

Coach/Facilitator

Coach/Facilitator

Variable Operations

Facilitator

Coach/Facilitator

Facilitator

Facilitator

Coach/Facilitator

Coach/Facilitator

Coach/Facilitator

Coach/Facilitator

Professional Experience

Consultant, SME, Business Coach, Trainer – The Learning Curve, 1993 – Present

Maximize client satisfaction and employee engagement with a focus on Car and Truck variable and fixed operations.

Boost long-term growth and profits as an employee-centered trainer as it relates to client engagement.

Recognized for excellence with in-depth Corporate Training management skills resulting in consistent customer satisfaction and retention.

Respected for innovative and engaging delivery of presentation and facilitation as a Train the Trainer with significant Process Improvement training skills.

Considered subject matter expert on variable and fixed operations in various dealerships.

Entrepreneurial with expertise in business development and analysis as the owner of two automotive franchises.

Innate talent for business analysis and agility in partnering leaders and management to assess training needs.

Lauded for delivering engaging training programs, optimizing learner engagement through a comprehensive knowledge of identified training needs, production processes, business systems, procedures, and processes.

Integral in researching and selecting appropriate instructional methods such as personal training, group instruction, self-study, on the job training, simulation exercises, role play, and computer-based training.

Advance leadership development for managers, coordinators, specialists, professionals, and engineers.

Deliver core training for newly hired and promoted personnel and leadership development for qualified personnel.

Optimized professional development through training and mentoring administrative staff members in company policies, daily task execution and industry best practices.

Slashed process gaps by training new hires on best practices and protocols.

Researched and analyzed operations to ascertain detailed client needs.

Orchestrated project schedules and evaluated progress toward important milestones at every phase of project.

Executed business plans and developed self-help tools, user assistance documentation and product training initiatives.

Coordinated with departmental staff members to assign proper procedures for project implementation and strategic aim.

Implemented needs assessment mechanisms to identify demand for products and services.

Updated stakeholders on key project milestones with regular verbal and written reports.

Designed and delivered training materials to engage and educate individuals.

Presenter/Facilitator – Premier Coaching Group, 2002 - 2005

Spearheaded training and development with a focus on executive management coaching in a retail setting.

Instrumental in facilitating retail staff and management courses in a group setting.

Delivered support as a Regional Certified Pre-Owned Vehicle Operations Coach in a retail setting.

Coaching of Toyota Dealer Sales Contact Representatives.

Coaching of Toyota Signature SPM’s (Process Improvement Managers).

Sales Training of Toyota Financial Svc’s dealer contact personnel.

Ford, Lincoln, Certified Pre-owned Operations Coach-Presenter.

Certified in Gallup Q12, CE11, and Strengths Finder

Additional Relevant Experience

Marketing Manager - Gulf States Toyota Distributors, Houston, TX

Developed and marketed an after sale automotive protection product line with unique approach that increased sales penetration in non-Toyota dealerships in same 5 state area.

Accompanied sales trainers on in-dealer presentations/training sessions, interacted in team approach, reviewed performance and role play exercises following individual dealer contacts (debriefs).

Developed “VPS” floormat products to non-Toyota dealers and addendum window labels for credibility of product.

Developed unique “business plan” approach based on opportunity to improve through training of in-dealership sales staff along with measurement of % of product sales to vehicle sales.

Negotiated contracts for production of Floor Mats at favorable price point for distribution to non-Toyota dealers

Converted over 30% of dealers to new aftermarket VPS product.

Opened VPS application centers serving dealer clients, thus freeing up service stalls to retail repair utilization while adding additional profit centers serving customer dealers in 5 state area.

National Sales Training Manager - Subaru of America

Produced/managed development of new model training films.

Attended technician training on new model introduction to develop “Feature-Benefits” presentations for retail sales staff.

Developed new “Team Teach” approach to introduce “Adult Learning Approach” to National Sales Trainer staff.

Coordinated production & delivery of “Ride & Drive “Events introducing ABS safety brakes to Retail sales staff nationally.

Improved retail sales staff training participation by 27% Nationally in sales process skills training and 20% in product training through use of “Ride & Drive” hands-on events.

Education

Bachelor’s Degree Accounting - University of Notre Dame, Cum Laude

Master’s in Counseling Psychology - National University

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