Marketing Specialist Data Analyst

Kay Allen

Digital Marketing Specialist

Digital marketing Specialist that has an extensive educational background. I have pillared to the top of different career paths and ultimately dedicated myself to digital marketing where I am passionate about making every client a success story! My hard work and optimism is sure to be an asset to You!

**********@*****.*** 862-***-****

Newark NJ, Newark, United States linkedin.com/in/kashionna-allen-495723126 WORK EXPERIENCE

Digital Marketing Specialist

Freelance

12/2021 - Present, New Jersey

Advised clients on landing page and funnel optimization, content creation, link building strategies, and email marketing strategies.

Data Analytics specialist

Decreased bounce rate and increased time on page through on site changes. Researched competitors link profiles and organic SERP presence with SEMRush.

Developing and effectively executing Marketing Automation

(MA) campaign strategies to ensure annual department revenue targets and individual campaign objectives are achieved or exceeded

Marketing Specialist

Helms Medial

03/2019 - 06/2021, Newark NJ

Medical Practice

Assessed processes and procedures, complying with OSHA and HIPAA regulations.

Effectively Managed 23 Million dollars in Paid Search Campaigns to grow businesses online.

Managed 400+ SEM campaigns on Adwords & Bing Ads

Constructed over 100 media campaigns and pixels to help with partner lead conversion.

Analyzed Performance of Marketing Program to Identify the best opportunity for optimization

Oversaw implementation of an effective budgeting and Accounting system that improved efficiency and reduced overall business costs.

EDUCATION

Associate Of Nursing-Marketing

Hudson County Community College

01/2012 - 06/2015, Jersey City,NJ

Nursing/Business Management

SKILLS

• PPC Campaign Management Data analyst

• Social media management • Keyword research

• Marketo • Salesforce/Tableau • Google Analytics

• Email marketing • E-commerce

• Social media marketing SEO • Hootsuite

• Google AdWords • B2B

Push notification Marketing A/B testing

• Facebook Advertising

PERSONAL PROJECTS

Media Freelancer (01/2022 - 07/2022)

Ran campaigns responsive search ads to gain new users for the website.

Boosted Facebook Posts to increase social media engagement. Worked closely with content managers by way of keyword research using SemRush.

CERTIFICATES

Google Ads Search

Marketo Trained (01/2020 - Present)

Hands on training within the Marketo UI by skilled professional Hubspot Certified

Microsoft advertising Certification

Google Ads Display

LANGUAGE

Spanish

Limited Working Proficiency

English

Native or Bilingual Proficiency

Achievements/Tasks

Achievements/Tasks

Courses

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