Marketing & Sales with Public Relations, teacher

Tiffany Geiger

**** ******* **** ** ******, VA **171 276-***-**** ***********@*****.***

Director of Public Relations & Marketing

Highly effective and success-driven Director of Public Relations & Marketing with 10+ years developing and executing strategies directed at creating strong & fully integrated public relations & marketing strategies for public education and private businesses.

• Educator & Mentor • Budgeting & Allocation

• Product Development • Sales & Marketing

• Knowledgeable in utilizing CRM tools • B2B

• Team Leadership • Event Planning

EDUCATION

Liberty Master of University, Science, Business Lynchburg, in Marketing Virginia & Advertising with Public Relations PROFESSIONAL EXPERIENCE

Henry County Public Schools November 2018 - Present Oh Henry Student Internship Advisor

Henry County, Virginia

A results-driven Advisor leading development and implementation roadmaps for student success through guidance in academic programs, spearheading school-wide open houses and trade shows to showcase programs and business entities and grow the program offering while identifying networking resources for 94 students.

• Spearhead the development, implementation, and evaluation of viable internships for tomorrow’s future leaders/workforce that led to 27% of students gaining full-time employment

• Media and communications advisor to the Superintendents and Head of Schools charged with planning and execution of the school’s media strategy

• Develops, implements, and revises instructional plans and lessons according to Business and Industry Certification (BIC) standards

• Directing and transforming overall program strategy, market intelligence, and research as well as student & client-centric activities that contributed to program growth of 8% annually

• Supervises and oversees work performance of students and interns in all business fields

• Develops and maintains a portfolio of partnerships for assigned industries by actively building and maintaining relationships with strategic industry professionals and foster collaboration to create experiential opportunities, academic internships, and post- graduation jobs for students.

• Develops and directs media strategies that will support the continuation of building & maintaining relationships with local businesses to have endless opportunities for students.

• Publicizes internship opportunities and deadlines, through the department’s websites, emails, posters, and social media sites

• Facilitate academic and cognitive assessments to provide resource referrals according to individualized needs

• Access skill requirements, determining employer needs and expectations and defining student learning related to employment opportunities

• Liaise on behalf of the public school system and the main point of contact responsible for media productions and publications

• Uses post-assessment survey tools such as Qualtrics for to understand business and student needs to ensure continuation of strong internship relationships and opportunities Primland Luxury, Auberge Resorts July 2021 - April 2022 Director of Sales & Marketing

Meadows of Dan, Virginia

As the Director of Sales & Marketing I managed execution of $30k in branding and sponsorships annually. Grew revenues 60% from $80k to $128,000 by securing partnerships with resort companies handling major universities, businesses, sporting events and prominent non-profit organizations. Provided strategic leadership and drive profitable revenue growth in a territory of 1200 accounts worth in excess of $1 million total managed volume.

• Created and negotiated annual media plans. Increased media reach and frequency while reducing spend by 25%

• Effectively coordinated with sales management to provide sales collateral for lead generation, customer retention and manage direct mail campaigns in top markets as part of the local advertising support

• Conducted market and competitive research regarding targeted audiences

• Proactive with building new B2B marketing teams and the product management team to establish and develop the long-term roadmap to grow the business

• Spearheaded the development and implementation of Primland Auberge Resort marketing strategies in public relations, social media, and ecommerce

• Managed and measured campaign results and engagement metrics to optimize for growth and continuous improvement process

• Gathered and analyzed customer insights using quantitative observations to create consumer-centered product offerings for each unique market

• Facilitated and hosted site visits with Fortune 500 companies and small businesses to promote sales and growth

• Identified and researched acquisition candidates to help the company's strategic growth objective

• Utilized CRM platforms, Salesforce, to capture sales leads from multiple sources St. Joseph Parish School August 2011 - July 2016

Kindergarten Teacher

Waipahu, Hawaii

Conducted daily classroom observations, assessments and curriculum implementations in a Kindergarten setting of 28 children as a lead classroom educator. Designed and implemented creative thematic units of study aligned with the standards.

• Differentiated curriculum to address the multimodal learning needs of children; accomplished by means of daily implementation of writing workshops, small reading groups and math explorations

• Participated in parent-teacher conferences, daily communications, progress monitoring and progress reports

• Collected, analyzed, and maintained data on student assessments

• Introduced and taught basic subjects; math, language arts, social studies, science, and reading to beginning learners by using visual, auditory, and kinesthetic learning aids

• Employed a variety of student-owned strategies and developed interactive projects to facilitate engagement and a deeper understanding of educational concepts Mallinckrodt/ Tyco Healthcare Pharmaceuticals August 2002 - November 2003 Chemist

Raleigh, North Carolina

• Familiarized and complied with rules and regulations of the FDA, OSHA, and cGMP

• Investigated causes of failures and developed new procedures for problem solving to produce high quality product and maximize output and maintained accurate and precise records for all laboratory analysis

• Analyzed finish goods and raw materials by chemical, physical, and instrumental means Bayer August 2001 - July 2002

Biochemist (Quality Control)

Clayton, North Carolina

• Established protocol for quality control of biological products such as endotoxin testing

• Managed and responsible for tissue culture testing with cytotoxicity, Rabies, Measles and Polio and maintained the growth of cells

• Trained & supervised new employees on all laboratory instruments and procedures resulting in being named Team Lead for all new hires. References are available upon request

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