Communications Manager Director

Communications Consultant/Account Manager Douglas Design and Marketing, Bradenton, FL / October 2022 – Present

• Marketing Consultant working with businesses to develop successful advertising and communications materials, branding, corporate presentations, digital content, trade show and event promotion as well as social media management. Marketing and Communications Manager Senior Friendship Centers, Sarasota, FL / August 2021– October 2022

• Created and managed marketing communications campaigns for nonprofit organization. Developed compelling content for ongoing campaigns to increase membership and promote services, as well as to drive charitable donations.

• Spearheaded video creation, publication and website content and digital campaigns, including social media. Wrote articles for publications, and designed digital and print collateral. Increased social media engagement by 352%.

• Implemented campaigns targeting demographics for caregiving support, adult day services, and home delivered meals, as well as promoted activities and events for the activity centers. Creative and Digital Marketing Manager Sonata Senior Living, Orlando, FL / April 2018 – Jan. 2019 / Reorganization

• Managed the writing, design and creation of marketing communications campaigns as well as strategic planning and project management for a senior living organization. Also developed and implemented brand development. Oversaw public relations.

• Marketing campaigns included B2C e-blasts, downloadable assets, website content creation, landing pages, electronic and print ads, social media and direct mail, as well as marketing event planning. Increased engagement on all social media platforms.

• Worked with outside vendors, managed the allocation of budgets. Layoff due to reorganization. Worked as contractor in interim. Marketing Communications Manager, Financial Solutions Finastra, Lake Mary, FL / July 2016 – Oct. 2017 / Company Merger

• Orchestrated marketing campaigns, event promotions and public relations for the Financial Solutions division of progressive B2B international banking software company.

• Supervised the creative development of email campaigns, landing pages, website content, collateral materials, and downloadable assets, as well as all materials that supported the client interface in global technology corporation.

• Coordinated the creation of marketing presentations and materials with vendors for trade shows and special events.

• Managed budgets and consistently met deadlines. Layoff due to company merger. Worked as contractor in interim. Communications Director Valensa International, Eustis, FL / Oct. 2014 – July 2016

• Developed communications and marketing campaigns for a growing B2B international natural health supplements company.

• Managed the creative direction, design, writing and editing of all promotional materials, as well as managed public relations and the coordination of trade shows in the United States and abroad. Product marketing targeted to major retailers.

• Created website content and new ad campaigns, as well as coordinated video production and photo shoots.

• Instrumental in spearheading bringing products to market on Amazon for new B2C initiative. Marketing Consultant Douglas Design & Marketing / July 2002 – Oct. 2014 / Self Employed, Independent Contractor

• Created B2B and B2C campaigns, involving the design, writing and editing of a broad spectrum of marketing materials for a wide spectrum of industries ranging from healthcare, hospitality, tourism, technology, e-commerce and banking, among others. Art Director Marc USA Advertising, Orlando, FL May 2000 – July 2002

• Managed the creative development and production of five annual periodicals for Kissimmee-St. Cloud Convention and Visitors Bureau, in addition to the design of marketing collateral and direct mail materials for a large national advertising agency.

• Supervised the use of freelance designers, illustrators, photographers and copywriters when needed.

• Designed all layouts, edited copy and followed all jobs through to completion, ensuring that high quality of materials was achieved. Education: Bachelor of Arts in Journalism; Advertising Sequence; University of Maine; Orono, Maine Operational Skills

Managing Accounts and Budgets

Facilitating Vendor Relationships with

Videographers, Ad Agencies, Writers, Artists

Adobe Creative Suite:

Photoshop / Illustrator / InDesign / Acrobat Pro

Microsoft Office Suite / Constant Contact

Creative Skills

Digital Marketing Campaign Development

Writing/Editing of Promotional Materials

Editorial and Feature Content and Blogs

Branding and Design

Testimonial Interviews / Event Promotions

Video Production / Presentations

Marketing Vehicles

Web and Digital Content

Social Media Platforms

Marketing Collateral / Presentations

Downloadable Assets / Publications

Public Relations / Trade Show Materials

Eblasts and Downloadable Assets

Beth Hearn Douglas

407-***-**** • ***********@***.**.***

Experienced Marketing and Communications Manager with a well-rounded background in writing, design and campaign creation. Highly skilled in developing compelling content for a wide variety of uses.

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