Marketing Director
Resume:
PERSONAL DETAILS
PERSONAL STATEMENT
AREAS OF EXPERTISE
SKILLS & COMPETENCES
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Languages: English & Basic French
Nationality: Zimbabwean
Marital Status: Married
Date of Birth: 14/05/1983
LinkedIn: www.linkedin.com/in/christopher-rubatika Christopher is an accomplished, entrepreneurial, pioneering and recognized innovation and business leader known for creating strategic direction to achieve business turnaround, growth and transformation. His local and international experience offers a unique blend of executive acumen, with diverse technology and business experience in telecommunications, fintech, mobile money, digital transformation, FMCG, and digital communication in different markets. A self- motivated, dependable, innovative individual with the ability and skills set to provide creative, enthusiastic and forward-thinking leadership in a team environment. Mobile Financial Services
Marketing and Digital Communication
Sales and Go to Market Strategy
Innovation, Research and Development
Digital Transformation
Business Strategy
Technology Strategy
Business processes & reengineering
Telco /Fintech Systems Planning
Product Development
Enterprise Planning Management
Personal Skills: Leadership Skills – Management and Supervisory (Decision Making, Managing Change, Developing Others, Strategic Thinking and Acting), Business Awareness and Commercial Approach, Conflict Management, Problem solving skills, Planning and organisation, Budgeting, Business strategy knowledge and Relationship building
Communication Skills: Excellent written and verbal communication skills, Confident, articulate, and professional speaking abilities, Emphatic listener and persuasive speaker.
CHRISTOPHER RUBATIKA
BSCIT BCOM MBA CIM
C - LEVEL EXECUTIVE
Commercial - Digital Transformation - Innovation
***********.********@*****.*** / *********@**********.**.** EXPERIENCE AND
ACHIEVEMENTS
EXPERIENCE
Systems Utilization and Technology Skill: Proficient use of MS Office Suite
(Word, Excel, PowerPoint)
MARKETING DIRECTOR : Innovation January 2016 -
Present Telecel Zimbabwe - Telecommunication, Fintech Data Services, Devices & Handsets, Roaming and Interconnect, Prepaid & Post-Paid, High Value Customer Dept., Enterprise & IoT Services, Digital Channels and Mobile FinTech
Organisation Strategy:
To provide a clear strategic direction ensuring brand development, revenue generation from new/existing products, financial viability and sustainability as well as evolving Telecel Zimbabwe’s consistent focus on activities and behaviours which influence a positive customer experience and overall improvement of business performance.
Launched the first Mobile Self Service Care application that saw the process automation of subscriber on boarding and products provisioning, digitization of the go to market and sales process and customer query resolve and troubleshooting. This led to the automation of back end activities of customer data capturing and sales leads and attendance thereby increasing work and sales efficiency by 100% month on Month through all digital channels.
In the 5years as Marketing Director, I launched sales and marketing initiatives through social digital platforms by introducing WhatsApp Purchase and Facebook Chat-bots which achieved top of mind awareness of over 60% within 2 months of introduction 80% additional revenue streams through reaching new market segments.
Creation the first High Value Customer retention Department to manage and drive high value customer sales, this led to the development and branding of tailor made HVC products and service, first time trouble shooting, personalised account management for corporates and strategic business and product partnerships on mobile money
Lead the Telecel commercial team that rolled out the first LTE data network and the launch of the operator’s first LTE product and service use cases in 2018.
Led the team to launch prepaid mobile Voice and Data roaming to cover 100% of the world’s outbound roaming partners, and launched the first roaming bundles in southern Africa.
Led the team that set up mobile financial services inter-operability architecture for Telecel Mobile Money and implementation on the national core switch.
Launched new and Innovative Mobile Finance products and Services through Strategic Partnerships and Revenue Sharing Model which saw the launch of the first mobile Micro Insurance product, Virtual Credit Cards, Micro-lending product in partnership with a bank, First open API Mobile Fintech in the country to local fin- tech solution developers and payment aggregators.
Lead the commercial team to develop and launch the first Home Wi-Fi LTE for Small office and Home office users and E-Learning platform and launch the metro Wi-Fi Offload service.
Led the team that first implemented the mobile money interoperability integration in Zimbabwe, which resulted in incremental revenues.
Part of the team that championed open APIs and integration of 3rd party payment of the mobile money payment gateway services and service delivery platform.
Led the development and launch of the first Telecel Products and services Mobile application which drove e-channel subscriber migration by 40% in the first week of launch and led to increase of product purchase through mobile application saving cost of sale and a positive increase in gross margin. HEAD PRODUCTS AND SERVICES March 2014 to Jan 2016
Econet Wireless Group - Telecommunication, Fintech Prepaid Mass Market, Customer Value Management, Product Development, Business Intelligence and Performance Reporting, Digital Marketing, and Broadband.
Led Marketing Department including Business Planning & Strategy, Consumer Segments, Business Intelligence, Brand & Communications, Product & Innovation and Mobile Money. Also supported strategy development for Consumer Sales & Distribution and the Enterprise Business Unit.
Led the team that launched the first Campaign Management and CRM system on the network which saw churn reduction and increased personalised user engagement on the network.
Launched the first multiply product which converged Data, voice and SMS.
Part of the commercial team that launched the first LTE data use cases on PCRF on the network which saw both data traffic and revenue growth increase.
Led the Product team that successfully launched the first Dynamic Tariffing System
(DTS) in Zimbabwe and in the African Market in 2015 themed buddy Zone.
Part of the team that created converged products with other departments and multiple value propositions and marketing campaigns (both conventional & digital) for Ecocash, Econet Broadband and Buddie that have been successfully implemented. These include 4G LTE, Whatsapp bundles, Facebook bundles, Opera Mini bundles, Daily bundles, Dream bundles.
Developed digital campaigns that flighted on international channels such as CNN, Skye (Broadband TVC, Green Kiosk). Campaigns were shot internationally working with international agencies.
Increase digital channels airtime sales grew Data and VAS revenue by 20% YOY to contribute 70% of total revenue, grew total subscribers by 5% YOY and maintained a 0.5% growth in H1 year ending 2015
HEAD OF COMMERCIAL January 2013 - Feb 2014
Zain S.Sudan - Telecommunications
Developed a Sales and Marketing team from ground up through recruitment and training of the Zain stuff to support the implementation of a Route to Market strategy which birthed an effective distribution of airtime and sim cards through new channels.
Established a commercial team which Increased Zain’s commercial revenue by 20% through introduction of new product revenue streams and increase gross additions to the network.
Successfully coordinated the setting up of new distribution network through a Route to Market system in 8 regions within S.Sudan.
Launch the first mobile digital Sim Registration platform in South Sudan which a 30% increase in subscriber addition in the first quarter of implementation and a global increase in market share.
Implemented products and services commercial structure and drafted strategic roadmap and budget for Zain Telecoms S.Sudan marketing and sales and distribution department.
Increased airtime sales by 20% Month on Month through the newly established Route to Market Distribution Channels.
Increase new roaming partners opening by 10% MoM and increase international A2P revenue by 40% which grew total roaming portfolio revenue by 15% in my first year.
Decreased churn by 25% through introduction of churn analysis big data mining and implementations of anti-churn prediction mining.
Launched VAS division which contributed 15% to total Zain S.Sudan total revenue SALES AND MARKETING EXECUTIVE June 2010 to Dec 2012 Powertel Communication - ICT, AIP, ISP, Telecommunications
Lead the team that implemented the successful rebranding of Powetel into a customer centric brand and increase retail and corporate footprint in Zimbabwe.
Pioneered the development and Implementation of branding and launch of Powertel Mobile CDMA Voice and Data product.
Lead the team that launched the first Customer Support Virtual Contact Centre for ZETDC enterprise and digitalisation of High Value Client Management portal for customer support.
Part of the team that formulation and roll out plan for Powertel Communications Route to Market Strategy for Pre-Paid Electricity
Part of the implementation team of the national Pre Paid Electricity Billing Project and integration with various MNO’s and Payment platforms.
The team behind the branding and Go-to-Market strategy for the “POWER PLUS” product Zimbabwe Electricity Supply Authority
Individually achieved my sales target YoY and maintaining average hit rate of 90% on new clients to the network.
Standing invitation - Telecel Main Board
Member - Telecel Executive Committee
Chairperson - Telecel Products and Innovation Committee Member/Chair (Telecel) - Telecommunication Operators Association of Zimbabwe
(TOAZ)
Member - British Council (Next Generation Youth Task Force) Member - Marketers Association of Zimbabwe (MAZ)
Member- Chartered Institute Of Marketers (CIM)
Member- Instutute of Directors in Zimbabwe (IoDZ)
Master of Business Administration
MEMBERSHIP
QUALIFICATIONS
REFERENCE
Bachelor of Science Honours in Information Systems Technology Bachelor of Commerce Honours in Business Management Postgraduate Diploma in Professional Marketing - Chartered Institute of Marketing (UK)
FinTech Certification -Harvard University (USA)
Accounting - City & Guilds (UK)
Campaign Management Platform User Expert (Evolving Systems)
Request Upon Request
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