Consumer Relations Account Manager

ROBERT A. CARROLL

**** *** ******* ****, *******, GA 30041 (H) 687-***-**** (C) 678-***-****

************@*******.***

Professional Summary

Talented sales professional effective at multi-tasking and reaching sales targets. Builds loyalty and

long-term relationships with customers. Attentive Sales Manager with track record of consistently

achieving sales goals and employee retention

Skills

Goal oriented with a proven track record of sales management

Strategic account development

Accomplished people manager

Analytical, problem solver

Strong interpersonal skills with extensive personal network

Work History

Territory Sales Representative 05/1985 to 04/1991

Nabisco Foods Group – East Hanover, NJ

Duties included achievement of revenue target within all assigned retail accounts. Goals were achieved

through direct selling, sales analysis/tactical planning, and logistics management.

Key Account Manager 04/1991 to 06/1998

Nabisco Foods Group – East Hanover, NJ

Position was responsible for sales execution in Key Convenience Wholesaler and Retailer accounts

assigned in the state of Florida. Duties included sales analysis, strategic and tactical planning to achieve

revenue goals, introduction and promotion of new product lines. Position also required working closely

with Broker Partners to achieve account penetration and achieve revenue objectives which exceeded

$20million annually.

National Account Manager - Convenience Division 06/1998 to 05/2000

Nabisco Foods Group – East Hanover, NJ

Position responsible for developing and implementing sales and marketing strategies at wholesale and

retail customers across all operating companies of Nabisco Foods Group. Also responsible for building

business relationships with accounts personnel and maintaining communication links with direct-ship and

indirect-ship customers to ensure achievement of key priorities and sales objectives. Total sales portfolio

exceeded $60 million annually. Reported directly to the Region Vice President of Sales.

Customer Development Manager - McLane National Sales Team 05/2000 to 08/2001

Nabisco Foods Group – East Hanover, NJ

Job included management of a 14 member national sales team toward achievement of assigned sales

and marketing goals for the McLane Wholesale group and all associated retailers. Duties included

planning and coordinating the implementation of strategic customer plans and business contracts. Also

provided support for vendor managed inventory, plant-direct shipments, and backhaul transportation for

orders into 19 McLane warehouses. Annual sales exceeded $450 million. Reported to Vice President of

National Accounts.

Customer Marketing Manager 08/2001 to 11/2004

Nabisco Division of Kraft Foods Global – Northfield, IL

Duties included interaction with Brand Managers to develop region-specific brand strategies for Planters

Snack Nuts, MilkBone Pet Products, and Handi-Snacks Snack Foods. Duties also included analysis of

syndicated data to determine efficacy of strategies, consumption, and share growth of categories. Also

responsible for communicating sales and marketing directives to field sales organization and management

of trade funding effectively across all sales teams.

Senior Customer Business Manager 11/2004 to 12/2007

Kraft Foods Global – Northfield, IL

Job assignment included day to day management of a ten member regional sales team operating solely

within the Convenience Store Trade Channel. Responsible for strategic planning and execution of team

goals to achieve assigned revenue targets. Additional responsibilities included conducting sales and

strategy meetings, hiring, on the job training, and retention of employees. Annual sales totaled $100

million. Reported to the Vice President of C-Store Sales.

National Account Manager 12/2007 to 12/2012

Kraft Foods, Global – Northfield, IL

Duties included development and implementation of sales strategies and tactics in order to

achieve projected sales goals within assigned accounts. Job included use of syndicated data, shopper

insights, and shopper marketing tools to drive sales, distribution, and market share.

Senior Customer Category Manager 01/2012 to 12/2014

Kraft Foods Global / Mondelez International – Northfield, IL

Duties included day to day sales operations for assigned wholesale and retail accounts in the

Southeastern United States. Responsibilities included product demand planning, and logistics for

assigned wholesale customers and achievement of annual revenue goals. Other responsibilities included

development and implementation of strategic and tactical plans for assigned retail accounts through the

use of ACNielsen and MSA data to analyze and grow distribution and market share. Reported to the

Customer Business Lead - Southeast US Market.

Account Manager 2/2015 to 11/2015

CHI Management Group

Duties include day to day sales operations for assigned retail accounts, representing the lines of 74 manufacturers. Responsibilities development and implementation of strategic and tactical plans to achieve assigned revenue goals. Uses syndicated to drive distribution and promotion of products.

Customer Development Manager – East Region 11/2015 to 7/2/17

Advantage Solutions – Mars Chocolate

Duties include day to day sales operations for assigned wholesale and retail accounts throughout the eastern United States in conjunction with sales and marketing of a $150 million dollar Mars Chocolate portfolio. Responsibilities include development and implementation of strategic and tactical plans to achieve assigned revenue, market share, and other measurable goals as well as managing customer/consumer relations and expectations.

Division Sales Manager – South Central Division 7/3/17 to 5/1/2020

Advantage Solutions – Mars Wrigley Confectionery

Duties include management of an eight-member sales team in fifteen southern states focused on convenience store sales. Responsible for sales revenues of $200 million dollars within the Mars Wrigley portfolio. Customer base includes direct shipped distributors as well as indirect-shipped convenience store retailers. Responsible for oversight of trade/ROI, budget management, talent recruitment/training/retainment, team T&E, strategic and tactical planning and execution. As team leader, duties also include direct interface with key Mars Wrigley leadership.

Education

MBA: Consumer Marketing 2003

Madison University -

Bachelor of Science: Business Administration 1980

University of the Pacific -

Associate of Arts: General Studies 1978

Darton College -

Associate of Science: Computer Science 1987

Thomas Technical Institute -

Affiliations

Member, National Association of Convenience Stores

Member Georgia Association of Convenience Stores

Member, Florida Association of Wholesale Distributors

Member, Alabama Wholesale Distributors Association

Board of Directors, The Southern Association of Wholesale Distributors

References

Available upon request

Contact this candidate