Bill Arnold

adv5i6@r.postjobfree.com 424-***-****

President/CMO/Chief Growth Officer

The embodiment of my career is bringing marketing/sales success* to my clients. I have taken fledgling SaaS and healthcare companies and implemented best marketing and business practices that have dramatically increased their market share and overall sales. I have been the product management architect that have increased Annual Recurring Revenues by ten million dollars.

*Marketing/Sales Success – The process is metric driven and transparent. I track 400+ KPIs each month, at the end of the day, there are only four KPIs that dictate whether you have achieved marketing/sales success. The four KPIs are substantial (double-digit percent) increases in:

Customers

Revenue

Profitability

ARR

Core Leadership Competencies

Marketing Strategy

Demand Generation

Business Development

Operations Management

Product Management

Business Analytics

SaaS Growth

Sales

Influencer Marketing

SEO Optimization

ABM

Branding

Increasing Retainers

Eliminating Churn

Best Practices

Product Management

Professional Experiences

Curogram (Long Beach, CA) (June 21– December 22)

President

Orchestrated a total revamp of the SaaS B2B Healthcare business that resulted in:

Increased SQLs by 65%

Increased Sales Conversion by 40%

Reduced Churn by 23%

Improved MRR by 100%

BQE Software (Torrance, CA) (February 20– June 21)

Chief Growth Officer for a B2B SaaS Client

Increased SQLs in an 8-month period by 31% (During a Pandemic)

Increased Organic Traffic leads (SQLs) in an 8-month period by 82%

Reduced the Cost Per SQL in an 8-month period by 47%

Increased the close rate for SQLs by 8.75% during the same period

Prevail Marketing, LLC. (El Segundo, CA)

President - Chief Strategist - Business Development (January 2018 – February 2020)

Duties Included:

Creation and implementation of marketing and business development plans for the agency and all their clients.

Management of professional staff of 20 marketing professionals.

Development and management of marketing and organizational budgets.

Managed relationships with outside vendors and service providers.

Created metrics for each client to track performance of marketing/sales success

Identified and implemented cutting edge technologies that improved marketing/sales outcomes

Responsible for all business development initiatives and closing of sales

Responsible for UX/UI for websites, emails, and all collateral

Developed and implemented earned media program

Thought Leadership: Creation of content and speaker

Accomplishments:

Agency:

In the course of two years grew revenue from zero to $4.3M

Grew agency to become a Gold HubSpot Partner in 4 months

Clients:

Professional Speaker-

Exceeded event enrollment goals by 1500%

Grew sales by 30% month over month from previous record sales

Healthcare SaaS Client-

Increase Sales and Client Retention by 40% through an aggressive Sales Prevailment Program that turned customers to advocates and influencer

Technology SaaS Client-

Earned media program generated 7 million dollars of investment for client

Physician -

Implemented marketing campaigns and sales enablement strategies that increases new sales by 60% and repeat client sales by 45%. Involved earned media, loyalty programs and influencer marketing.

EYEMAGINE Technologies (Irvine CA)

President - Chief Strategist – Business Development (November 2016 – December 2017)

Director of Strategy & Business Development (July 2016 – November 2016)

Duties Included:

Development and implementation of best practice processes for all areas of marketing Creation of marketing and business development plans for the agency and all their clients.

Management of professional staff of 40 marketing professionals.

Responsible for all business development initiatives and closing of sales

Management of agency’s budgets.

Created and nurtured relationships with outside vendors and service providers.

Created metrics and tracking system for each client to track performance of marketing/sales success

Identified and implemented cutting edge technologies that improved marketing/sales outcomes

Responsible for all business development initiatives and closing of sales

Thought Leadership: Creation of content and speaker

Accomplishments:

Agency:

Introduced marketing processes and strategies that:

Increased average monthly retainers from $5,000/month to $36,000/month

Achieved Diamond Tier HubSpot Status in 11 months

Improved profitability by 42%

Clients:

SaaS Ecommerce Client-

Increased sales by 35% in a 45-day period through organic programs that included email marketing, content creation/distribution and web/mobile property optimization.

Healthcare SaaS Client -

Through digital marketing optimization increase yearly sales by 47%. This involved implementation of best practices.

Cannabis Client -

Created an entire brand strategy from packaging, branding, web and mobile properties. Introduced test marketing into dispensaries and achieved 100% acceptance.

Fashion Client-

Established brand strategy and marketing program that enabled client to sell out entire stock within 48 hours of being introduced.

Salted Stone (Monrovia CA)

Director of Client Strategy and Business Development (September 2015 – July 2016)

Duties Included:

Development and implementation of best practice processes for all areas of marketing and sales

Creation of marketing and business development plans for the agency and all their clients.

Management of professional staff of 30 marketing professionals.

Management of agency’s budgets.

Created and nurtured relationships with outside vendors and service providers.

Created metrics and tracking system for each client to track performance of marketing/sales success

Identified and implemented cutting edge technologies that improved marketing/sales outcomes

Responsible for all business development initiatives and closing of sales

Thought Leadership: Creation of content and speaker

Accomplishments:

Agency:

Introduced marketing processes and strategies that:

Increased average monthly retainers from $3,000/month to $27,000/month

Achieved Diamond Tier HubSpot Status

Double Revenues in first 8 months

Developed the growth strategy that resulted in Salted Stone becoming an international marketing agency

Improved profitability by 38%

Clients:

Behavior Health SaaS Client- Developed entire brand strategy for startup behavioral health client that propelled them to be one of the market leaders. This included extensive

public relations engagements including a joint program with

Obama White House.

Retail Client- Help create a market leader in the artificial grass sector. through paid advertising (e.g., PPC, and social media ads) as well as through nonpaid social engagement.

Kuno Creative (Avon, Ohio) (April 2013 – May 2014)

Senior VP of Client Engagements (August 2014 – August 2015) Director Customer Strategy & Business

Development (May 2014 – August 2014) Strategic Accounts Manager (Business Development)

Throughout my tenure at Kuno Creative, I was responsible for client acquisition and Lead Strategist to those clients to implement marketing program.

Kuno Creative process was to integrate both inbound and outbound marketing protocols to entice and nurture buyers though the sales process. It resolved around identifying and crafting all aspects of the program to what each buyer persona needs to see at each stage of their buyer’s journey. The first was the optimization of the website for UX/UI, SEO, inbound marketing and conversions. Was responsible for the entire strategic marketing program including ensuring content that speaks to and addresses the issues and concerns of each buyer persona at each stage of the sales process; demand generation and lead nurturing programs that cultivated the leads down through the sales funnel.

Agency:

Increased Client Acquisition by 30%in 2014 and 45% through July 2015

Increase Client Retention by 25% in 2014 and 37% through July 2015

Increased Kuno Creative’s bottom of the funnel leads by 48% in 2014

Created Processes that improved profitability by 40%

Achieved Diamond Tier HubSpot Status

Clients:

Consumer Health SaaS - Through implementation of best practices increased by

283% qualified leads for product that sold for $30,000.

SaaS Client- Increased consumer sales year over year by 66% through better

storytelling and optimization or marketing and sales enablement.

Richer Life, LLC. (Cleveland, Ohio)

Managing Director – Marketing/Sales (Jan 2004-2013)

Richer Life, LLC. was a digital marketing company that created digital marketing for both B2B and B2C companies. We used a comprehensive metric driven approach which included: identifying the buyer persona, creating segmented content for each targeted persona, demand generation programs, and full funnel nurturing campaigns.

Managed remote team of 30 individuals comprising, sales, strategists, developers, designers, content writers, and technologists

Five consecutive years of 20% growth year after year

Sold for a significant profit

Education

Master of Science – Internet Marketing

Full Sail University (2014)

Juris Doctor

John Marshall, Cleveland, OH

BS Marketing and Sales Administration

Lake Erie College, Painesville, OH

adv5i6@r.postjobfree.com 424-***-****

Twitter: @wraprevail and @inboundcentric

One Word Mission Statement: PREVAIL

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