Business Development Marketing Director

MICHELLE BRIDGES

Address Houston, TX, *****

Phone 281-***-****

E-mail ********.*.*******@******.***

WWW https://bold.pro/my/michelle-bridges/368

SALES & BUSINESS DEVELOPMENT PROFESSIONAL “Achieve Bottom-Line Results via Strong Interpersonal and Relationship Management Skills” Highly motivated and skilled health care individual with more than 20 years working as a Regional Sales and Marketing Director / Business Development Director for $500 million revenue-generating business. Determined and experienced in mentoring and challenging team members to meet and exceed company goals.

Skills

Advanced

Sales Leadership

Advanced

Quality Care Measures

Advanced

Operations Management

Upper intermediate

Work History

2020-01 - 2022-11

Covid Testing Site Operator

24HourCovid Lab

Deliver onsite testing for employees to support safety and productivity

Offer cutting-edge testing in a high complexity CLIA-accredited clinical laboratory

Drive through and onsite testing for Nursing Homes and Senior Communities

Klein ISD Students and Staff

Texas Children's Pediatric Clinics

Guided employees and contractors in task completion, offering assistance to meet tight deadlines.

Trained new team members on site policies and procedures.

2017-12 - 2019-12

Director of Business Development

Hospice, Bristol

Responsible for marketing hospice services, initiated a new palliative care and chronic management program and created a new evening aide program for hospice patients

Called on Specialty Physicians, Alzheimer's communities, Skilled Nursing facilities, Director of Case Management and CEO of acute care facilities.

Create marketing plans, manage marketing funds and inventory, and support local branch sales and operational teams to obtain growth in each market

Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs

2016-07 - 2017-10

Area Director of Sales & Marketing

Sava Senior Care Skilled Nursing &Rehab

Supported the East Texas District with 16 skilled nursing & rehab facilities and managed 36 liaisons

Manage and increase 16 facilities census by establishing, developing and maintaining relationships with hospitals, physicians, insurers, and community organizations that generate resident admissions

Developed and implemented hospital and ACO physician referral relationships or alliances to increase referrals / admissions in the Houston Medical Center & extending

Serve as a key member of the Houston Medical Center with coordinating meetings with C-Suite members and insurers when conducting industry analysis, and quarterly reports

Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals.

Managed and motivated sales team to increase revenue by 200% in short period of time.

Led targeted training programs to educate staff on product benefits and service capabilities.

Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.

2011-06 - 2015-03

Director of Business Development

Autumn Leaves Assisted Living & Alzheimer's Care

Current regional position overseeing nine Licensed Assisted Living and Alzheimer's Facilities

Achieved promotional advancement from earlier position as Director of Sales and Marketing and Promoted to Director of Business Development

Responsible for strategically planning and implementing outreach efforts focusing on physicians, healthcare professionals, community groups, and other potential referral sources

Successfully achieved the highest number of professional referral sources since the establishment of the company in 13 years resulting as the company's Top Sales Performer for three years

Managed above average Daily Census/Occupancy at 95% +

Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.

Streamlined operations to maximize business efficiency and profits.

Communicated directly with C suite Hospital Executives, Administrators and insurance partners to build strong business networks and relationships.

2008-05 - 2011-11

Area Manager

Encompass Home Health Care

Educate and promote wound care, cardiac, diabetes, rehabilitation and surgical recovery disease management programs to physicians, specialists, hospitalists, hospitals, independent and assisted living facilities, skilled nursing facilities, rehabilitation centers, dialysis centers and other healthcare clinics

Consistently in the top 10% of Area Managers in Region

Create protocols/processes for high-risk patients, reduce hospitalizations and improve patient outcomes per CMS/ Medicare Guidelines.

Transformed underperforming teams into productive, profitable teams.

Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.

Implemented successful healthcare program through professionalism, quality of care, medical teaching and patient satisfaction.

Education

Marketing

Sam Houston State University

Pre: Nursing

North Harris Community College

Champion School of Real Estate

Accomplishments

Supervised team of 40 staff members.

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