General Sales/Marketing Manager
Resume:
Sean M. Henderson
**************@*****.***
Core Competencies Include:
Team Leadership ● High Level Problem Solving ● CRM Proficient ● Social Media ● Finance and Insurance ● Internet Sales Process ● Sales and Marketing ● High Level Management Skills ● Organizational Leadership ● Sales Operations ● Budget Analysis
● Relationship Building Skills ● Process Driven Sales Training ● Ability to “Close the Deal” ● Google Ads Certified ●
Current Role:
General Sales Manager Knight Claremont CDJR
-Responsible for daily operations of processes, revenue, training, and problem solving of the organization’s variable department
-Leading entire strategy for brand marketing on social media, online advertising, print, radio, and television.
-Managing vendor performance, engagement, and conversion from all channels into ROI reports
-Responsible for generating reports for performance forecasting, and year-to-date revenue generation from sales, Internet, and Finance departments.
-Maintaining a gross profit averaging over $8,500 per transaction
-I have grown the front end of the variable sales department 60% year over year with attention to detail of people and process
- Current CIT (contracts in transit) down to 3 days for funding all deals while maintaining company objectives
- Responsible for hiring, training, and maintaining OEM level certification for the sales department.
- Designed process procedures for the Internet department using our CRM and third party vendors for faster lead response times and higher closing ratios.
- Responsible for building and maintaining relationships with Financial Institutions for our current captive banks.
- Responsible for planning and attending special events, trade shows, and promotions
-Providing overall support for the store for any department with problem solving General Sales Manager MK Smith Chevrolet
From: 10-2020/10-2023
-Responsible for daily operations of the Sales Department including the Internet Sales Department, Finance and Insurance, and all Sales Managers.
-Maintaining a gross profit averaging over $9,000 per copy of front and back end gross.
-I have grown the front end of the variable sales department from $250k in total gross to over $700k consistently since my inception into the store.
- Current CIT (contracts in transit) down to 3 days for funding all deals while maintaining the highest back end gross profit.
- Responsible for marketing/advertising budget and vendor performance for the entire store and digital marketing strategy for the Internet department.
-Responsible for generating reports for performance forecasting, and year-to-date revenue generation from sales, Internet, and Finance departments.
- Responsible for hiring, training, and maintaining OEM level certification for the sales department.
- Designed process procedures for the Internet department using our CRM and third party vendors for faster lead response times and higher closing ratios.
- Responsible for building and maintaining relationships with Financial Institutions for our current captive banks.
- Responsible for planning and attending special events, trade shows, and promotions
-Providing overall support for the store for any department with problem solving General Sales Manager Browning Automotive Group
From: 11-2019/10-2020
-Responsible for daily operations of the Sales Department including the Internet Sales Department, Finance and Insurance, and all Sales Managers.
-Currently the number one GSM in a group of 8 stores for gross profit averaging over
$6,000 per copy of front and back end gross.
-Currently and consistently the number 1 ranked store in net to gross sales profitability for variable operations..
-Currently training and managing the top 3 sales managers in the group of 40 sales managers and 8 stores.
-I have grown the front end of the variable sales department from $130k in total gross to over $850k consistently since my inception into the store.
- Current CIT (contracts in transit) down to 5 days for funding all deals while maintaining the highest back end gross profit in the 9 stores, and top 3 out of 50 Finance Managers.
-Lead store to JD Power Customer First award for 2020 by preparing sales process and maintaining a 987/1000 Customer Satisfaction Index for the Q1 and Q2.
- Responsible for marketing/advertising budget and vendor performance for the entire store and digital marketing strategy for the Internet department.
-Responsible for generating reports for performance forecasting, and year-to-date revenue generation from sales, Internet, and Finance department.
- Responsible for hiring, training, and maintaining OEM level certification for the sales department.
- Designed process procedures for the Internet department using our CRM and third party vendors for faster lead response times and higher closing ratios.
- Responsible for building and maintaining relationships with Financial Institutions for our current captive banks.
- Responsible for planning and attending special events, trade shows, and promotions
-Providing overall support for the store for any department with problem solving. CF Search Marketing Western Regional Director
-Responsible for running and managing FCA’s Automotive Digital Platform for the top stores in California and the West Coast.
-Achieved the number one ranked FCA Digital Partner status during my tenure.
-Leading strategy for Dealer Principles and General Managers in measuring ROI from their current CRM systems by vendor performance.
- Monitor performance of services by reviewing reports, dashboards, analytics, and other applicable platforms utilized for service.
- Working with our Content Creationand Development teams on product development and integration for implementation.
- Participate in website audits to troubleshoot and identify strategic opportunities for optimization.
- Communicate with high profile clients in our portfolio, assisting in complex negotiations, present additional services, and review outcomes internally.
- Ensure all Sales Staff including maintain Google certifications in all sales and service related to our business.
- Manage Vendor relationships and develop operating procedures when onboarding our partnership.
- Talent acquisition, training, and mentoring of all new hires.
- Work with our CEO and COO to ensure proper training and implementation of process and procedures.
- Oversee budget analysis and revenue generation for all departments.
- Forecast possible issues and work with operations to capitalize on opportunities or mitigate losses for the company.
MXS Solutions / PPC Town Vice President of Sales and Operations
-Responsible for directing Sales, Operations, and Strategy for the Automotive and Retail
/ E commerce Divisions of the company.
- Work with Operations to ensure onboarding for new clients is initiated - Monitoring Services delivery through communication with Account Managers & Developers our Task Management and CRM system
- Monitor performance of services rendered for clients by reviewing reports, dashboards, analytics, and other applicable platforms utilized for service.
- Working with our Content Creation and Development teams on product development and integration for implementation.
- Participate in website audits to troubleshoot and identify strategic opportunities for optimization.
- Communicate with high profile clients in our portfolio, assisting in complex negotiations, present additional services, and review outcomes internally.
- Ensure all Sales Staff including maintain Google certifications in all sales and service related to our business.
- Manage Vendor relationships and develop operating procedures when onboarding our partnership.
- Talent acquisition, training, and mentoring of all new hires.
- Work with senior leadership in each department to ensure proper training and implementation of process and procedures.
- Oversee budget analysis and revenue generation for all departments.
- Forecast possible issues and work with operations to capitalize on opportunities or mitigate losses for the company.
Digital First Media / Adtaxi Executive Leadership
- Executive Consulting to CEO's, Marketing VP's, Agencies, and CFO's for implementation of robust digital media strategy.
- Assisting current Advertising VP's, National and Key Accounts to increase revenue for new and current clients in transitioning to our digital platform.
- Built the current platform from to $0 in revenue to just over 1.8 million dollars in the first full fiscal year.
- Responsible for sales operations of the Ad Taxi platform in the Inland Division. Accountable for all revenue, fulfillment, and optimization on current and new campaigns.
- Training of staff, SOP's, and Best Practices for current staff involved in positioning the platform for potential clients.
- Overall support of all properties across Southern California and corporate national offices.
Local Corporation (Local.com) Executive Sales & Operations Manager
- Developed a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability.
- Exceeded a new revenue goal in Q4 by 138% also while keeping existing client churn under 17% record low.
- Responsible for the performance and development of the Sales Managers and Account Executives.
- Prepared action plans by individuals as well as by team for effective search of sales leads and prospects.
- Worked closely with Marketing, Public Relations, Operations to initiates and coordinate development of action plans to penetrate new markets.
- Assisted in the development and implementation of marketing plans as needed.
- Conducted one-on-one review with all department personnel to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive sales and activity performance.
- Provided timely feedback to President and COO regarding performance of products, vendors, and overall department performance.
- Provided timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.
- Maintained accurate records of all pricings, sales, and activity reports submitted by Sales Managers, Account Executives, and Sales Operations.
- Created and conducted proposal presentations and RFP responses.
- Assists Sales Managers and Account Executives in preparation of proposals and presentations based on analytics and current market data.
- Controlled expenses to meet budget guidelines for the department.
-Adhered to all company policies, procedures and business ethics codes to ensure that they are communicated and implemented within the departments.
- Recruited, tested, and hired Sales Managers and Account Executives based on criteria agreed upon by President, COO, National VP Reach Local/Reach Deals National Digital Expert / Rev Share Director
- Specialized in creating new and unique offers for merchants in Social Media Marketing based on current market trends.
- Ranked number 4th amongst 60 Deal Marketing Consultants on a national ranking scale.
- Created and established relationships with over 30 new businesses monthly for our Social Media Platform Publishers. (Facebook, Google Offers, Yahoo, FOX, Priceline, etc.)
- Obtained new clients by cold calling and walking in to local business owners to create awareness for Social Media Marketing in our start up locations.
- Social Media Marketing Campaigns I created for these businesses generated over
$360,000 in total gross monthly revenue for consecutive months.
- Specialized in launching National Test Markets over the United States to create new merchant services in these areas. (Texas, Washington, Florida to name a few)
- Closely worked with merchants, Managing Editors, and Publishers to monitor and track performance levels.
- Managed daily reporting of revenue generation throughout the lifetime of a current campaign.
AT&T Advertising Solutions Area Sales Manager
- Managed and mentored 12 Account Executives in multiple major markets for California.
- Trained and implemented strategic placement of new marketing tools and procedures. Also created live training and demonstration for Account Executives
- Specialize in developing and enhancing long-term client relationships and building demand for businesses seeking to expand sales to major accounts.
- Consulted and planned marketing strategies for businesses based on market data, budget needs, and current market trends. (Industry specific analysis)
- Google Adwords Certified, Yahoo Local Search Ambassador Certification, Yahoo Behavioral Targeting Banner Certified
- Ranked 3rd out of 385 marketing consultants and 4 centers in the Western Regional District for bringing in new business revenue.
- Won the CEO of Business award and trip for being in the top 10% on a national level of creating new business growth, new revenue, and over 30% customer retention in all participating product lines.
- Maintain a market of $200,000 of current advertisers per campaign (Average 8 campaigns per year).
- Reach benchmark date percentages during each campaign, renew, up sold, or cancel current advertiser while keeping cancellation rate under 30% for the campaign as well as yearly.
- Achieved monthly new business goals by over 45%.
- Secure new customers through cold calling, business analysis of the local business landscape, and demonstration of products and support benefits.
- Sell the full suite of products offered to reach 100% participation. Which includes, print and display, Internet Yellow Pages, Search Engine Marketing, direct mail, text message marketing, Yahoo behavioral targeting, as well as websites design and development. Redlands Auto Center General Manager/General Sales Manager
- Sales and fixed operations for dealer performance and analysis. OEM dealer compliance, financial projection, inventory management,
- Recruited, hired, and supervised teams of Sales Manager and certified sales consultants.
- Designed procedures to implement the use of the Advent CRM system with sales and internet consultants.
- Generated reports for sales performance, forecasting, and year-to-date revenue generation from sales, fixed operations, and internet departments.
- Responsible for building and maintaining relationships with Financial Institutions for lending on a nationwide basis.
- Responsible for planning and attending special events, trade shows, and promotions for branding and new product launches.
- In charge of Internet Marketing budget and lead generation for online consumer growth.
- Managed and monitored third party lead provider sources and created reporting for the results created during a campaign.
Freeway Automotive Group Internet Manager/General Sales Manager
- Recruited, hired, and supervised a team of sales managers, sales professionals and internet managers.
- Coached over 50 fellow employees with order provisioning by researching, analyzing and troubleshooting problems.
- Developed and maintained relationships with business owners, Financial Institutions, and city purchasing accounts.
- Responsible for new customers to expand sales revenue and customer satisfaction.
- Managed workflow for my assigned team resulting in an increase in productivity by 40%
-Developed increase of sales from $150,000 to over $550,000 in monthly gross revenue.
- Budget analysis and created advertising forecast Clippinger Automotive Group Sales/ Sales Manager / Finance Director
- Recruited, trained and supervised a team of sales professionals and internet managers.
- Developed and maintained relationships with business owners, Financial Institutions, and city purchasing accounts.
- Responsible for new customers to expand sales revenue and customer satisfaction.
- Creation of New and Used car sales processes for the retail department.
- Budget analysis and loan funding for contracted and sold units. Education:
DeVry University
Bachelor's Degree in Business and Marketing
Associates Degree in Computer Information Systems
Professional references available upon request.
CAREER RELATED SKILLS
Team Management Skills
Extremely Computer Literate
(Microsoft Office Suite)
Extremely Organized
Learn Quickly
Lead/Works Well With Deadlines
Works Well Under Pressure and When Challenged
Excellent Customer Service and Retention Skills
Unparalleled Ambition
Excellent Team Player
Project Coordination Skills
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