ANNE YEAGER

** **** ***** *****, ********, OH ***15 614-***-****

PROFILE

Communications and media relations professional with 20 years of experience

PROFESSIONAL BACKGROUND

JOBSOHIO 11/2021-present

Communications/Digital Marketing Manager

Plans and executes a strategic communications and digital marketing plan that reinforces company values and promotes transparent communication

Champions our brand companion managers in the world of healthcare, technology, talent, advanced manufacturing, automotive, chemicals, and logistics

Produces strategic media and social media plans to amplify these brands through earned and paid media, as well as proactive pitching

Advises and coaches company leadership on communication strategies, including precise message alignment and channel selection

Works with company leadership to create, draft, edit and distribute articles, speeches, press releases, editorials, talking points, and monthly newsletters about Ohio for business or JobsOhio performance

Works collaboratively with various teams, including Marketing, Projects, Business Development, Research, external partners, and Leadership, to ensure message consistency and brand standards

Creates and oversees PR materials, including fact sheets, media pitches, Q&As, FAQs, executive bios, press releases, whitepapers, blog posts, interview/presentation prep materials, and measurement reports

Engages on crisis communications topics and is able to drive the team in each direction quickly

Maintains an always-current list of JobsOhio contacts, including the media, civic leaders, economic development leaders, and elected officials

Shares/seeds news stories that build Ohio for business and the positive image of JobsOhio

Works with Content and Social Media team members to develop social media messaging that may be picked up by the press to create positive messaging about the state or the company

Participates in unique events where the media may be present – groundbreakings, Board Meetings, trade shows, governmental meetings, or events

OHIO SUPREME COURT – 3/2017-11/2021

Public Information Manager

Chief media contact for journalists and served as a professional in establishing key relationships with reporters

Professional writer who took complex legal briefs and translated that into simple stories easily accessible to the media and public.

Managed Court News Ohio’s video production unit, as well as wrote and produced web stories

Produced a biweekly TV show, a monthly magazine, and an active social media presence

Chief crisis communications expert

Head speechwriter for the Ohio Supreme Court Chief Justice

Chief content writer for internal/external audiences, including media, the public, judges, attorneys, and law school students.

ABBOTT NUTRITION & JP MORGAN CHASE– 6/2012 to 10/2016

Communications Specialist/Writer

Chief communications strategist who collaborated with internal business associates to deliver a clear, concise message

Successful writer who took complex terminology and translated information into reports that are easily understandable for internal and external audiences

Head researcher who complied analytics and findings for clients; wrote brochures, journals, newsletters, and product summaries.

WXIN – 6/2011 to 6/2012

Indianapolis, Indiana

Investigative Reporter

Managed a successful investigative unit of three individuals

Researched, wrote, shot, and edited stories for broadcast and online purposes

Thrived on social media, drew viewers to broadcast and online stories

Used good judgment, decisiveness, and creativity in evaluating potential stories

Key collaborator who collaborated efficiently with photographers, graphic designers, and promotions departments

Proven leader in managing projects from inception to conception; won an Emmy for research.

KGW-TV – 9/2008 to 6/2011

Portland, Oregon

Investigative Reporter

Lead reporter who focused on stories that affected viewers and advertisers in a responsible and dedicated manner.

Initiative-taker who operated under tight deadlines and engaged in immense research; strong writer, producing external/internal content from social media and websites to video specials.

Six-time Emmy nominee

KNXV-TV – 2/2006 to 6/2008

Phoenix, Arizona

Investigative Reporter

Lead reporter who used source building, sharp news judgment, interviewing prowess, and strong analytical skills to produce television and online stories

Researched and wrote timely, accurate, concise stories for viewing audiences

Used networking and social media platforms to expand the station’s source base and audience; worked collaboratively with newsroom staffers

Won 4 Emmys in investigative reporting.

KVVU-TV – 2/2004 to 6/2006

Las Vegas, Nevada

Reporter

Breaking news reporter who thrived under tight deadlines, worked both independently and collaboratively; presented a clear drive to develop sources and build an audience.

Harrah’s Entertainment 8/2002-2/2004

Las Vegas, NV

Communications Specialist

Speechwriter for Harrah’s top executives; wrote speeches for Quarterly Management Meetings, as well as speeches for new gaming promotions that were broadcast via satellite at all Harrah’s properties nationwide

Strategic planner providing leadership and professional expertise

Managed a video production studio and a staff of three.

ACADEMIC BACKGROUND

Ohio University, Athens, OH Bachelor of Science in Journalism, E.W. Scripps School of Journalism

SKILLS BACKGROUND

Daily social media experience on Twitter and YouTube; Adobe Premiere Pro Editing, videography, Adobe InDesign Graphic Design knowledge.

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