ERIC KOFI AMPOFO

Professional Summary

Organized and a dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Skills

Marketing Activities Management

Stakeholder Negotiations

Verbal and Written Communication

Microsoft Excel and Power Point

Data Analysis and visualization

Branding

Great analytical and Problem Solving Skills

Management

Relationship Banking

Customer Service

Ability to work extra hours

Media planning and buying

Work History

Senior Personal Banker,

Commerce Bank, St. Louis, MO April 2022 to Date

Open checking and savings account as well as help customers access various types of consumer and business loans

Educate customers on a variety of retail products and digital solutions that enhance the customer experience

Ensure financial transactions are completed accurately and efficiently, while complying with all policies, procedures, and regulatory requirements

Actively listen to customers and make appropriate recommendations that match their needs

Interact with customers both in person and through proactive phone calls to ensure their financial needs are being met

Marketing Manager,

Bamp LLC, Granite City, ILL. 2020 to 2022

Researched new opportunities

Developed marketing strategies

Implemented marketing plans

Oversaw the marketing team

Managed marketing budget

Business Development Manager 2017 to 2020

Eco Foods, Accra, Ghana

Planned and oversaw new marketing potentials

Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.

Developed and implemented favorable pricing structures balancing firm objectives against customer targets.

Created reports and presentations detailing business development activities.

Supported marketing teams, creating, deploying and optimizing campaigns for clients.

Worked with existing customers to increase purchases of products and services.

Consistently exceeded quotas through penetration of new accounts.

Reached out to potential customers via telephone, email and in-person inquiries.

Marketing and Advertising Consultant, 2017 to 2020

PG Advertising – Accra, Ghana

Creation of television and radio commercials

Media planning and buying

Establishing a relationship with key stakeholders

Executed full custom market research project life-cycle from inception to completion, managing external vendors and partnering with internal stakeholders.

Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.

Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.

Created customized marketing materials to increase product awareness.

Attracted new clients by creating and implementing innovative marketing strategies.

Relationship Manager/Customer Service and Support 2009 to 2017

Capital Bank, Ghana

Executed sales strategy reflective of the local market conditions to ensure that sales targets are met. This included having product knowledge, cross-selling and keeping up to date with changes and developments in the local market/area to drive optimal achievement sales opportunities.

Managed and maintained current business relationships and sought new accounts through sales

Engaged in business development activities and solicitation of new business; was actively involved in instilling and maintaining a positive sales environment through education of the Bank’s products and services.

Performed prequalification assessment and analysis of financial condition and risk of financing requests within framework of Bank credit culture and current economic and industry trends.

Analyzed financial statements of new customers and evaluated all loan documents.

Contribute to the growth of deposits, loans and overdrafts to increase the profitability of the branch.

Education

MBA: Business Administration 12/2021

Fontbonne University - St Louis, Missouri

Completed professional development in Business Analytics

Master of Arts: Business Psychology, (Market & Advertising Psych.) 10/2014

University of Applied Management - Accra, Ghana

Professional development completed in Market and Advertising Psychology

Associate of Arts: Psychology 10/2014

University of Applied Management - Accra, Ghana

Bachelor of Science: Agriculture 05/2007

University Cape Coast - Accra, Ghana

Completed professional development in Plant and Animal Breeding

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